As political ad spend faucet opens, CTV media stands to be a major winner

August 15, 2024

As political ad spend faucet opens, CTV media stands to be a major winner

Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV.

Additional coverage:

So far, so good for (some) publishers' bottom lines in 2024. More in this Digiday+ Media Briefing.
Digiday did a deep dive to understand the source behind those recent X user numbers.
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings.
ICYMI August's top story so far: Outbrain confirms Teads purchase in a $1 billion deal

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Secure your passes for the Digiday Media Buying Summit, taking place October 15-17 in Palm Springs where we'll dive into the creator economy and connected TV with leaders from Marriott, Boathouse and more. Prices rise after September 2.
Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters. Sponsored by Seedtag.
To combat signal loss, brands are combining datasets, using data enrichment for additional insights. Sponsored by Publishers Clearing House Media.

How Reddit, Snapchat, and Pinterest are attracting marketers and boosting ad revenue

Tuesday, August 20, 2024

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X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

Wednesday, July 31, 2024

Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X. July 31, 2024 PRESENTED BY X reminds advertisers 'there's no

Check out the 2024 WorkLife Awards categories

Tuesday, July 30, 2024

Company culture has never been more important for organizations looking to attract and retain the best talent and the strongest cultures are built on values that run deep throughout the organization.

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

Tuesday, July 30, 2024

After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide. July 30, 2024 PRESENTED BY Ad tech bosses balance frustration and

Should web browsers be regulated?

Monday, July 29, 2024

Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue 'the new browser wars are breaming the open internet.' July 29, 2024 PRESENTED BY