Social media platforms fuel AI ad rush with new creative tools

Social media platforms fuel AI ad rush with new creative tools

The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images.

Additional coverage:

• Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of Taylor Swift.
• The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit of a surprise: both Omnicom and WPP shared the win, rather than one winner-take-all.
• This Digiday+ Media Briefing covers how the digital media industry spent summer 2024.
• Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year.

Editor's note: Google's anti-trust trial starts next week. Share your thoughts with us ahead of the trial.