Social media platforms fuel AI ad rush with new creative tools

September 05, 2024

Social media platforms fuel AI ad rush with new creative tools

The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images.

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Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of Taylor Swift.
The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit of a surprise: both Omnicom and WPP shared the win, rather than one winner-take-all.
This Digiday+ Media Briefing covers how the digital media industry spent summer 2024.
Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year.

Editor's note: Google's anti-trust trial starts next week. Share your thoughts with us ahead of the trial.

Other things to know about

The Digiday Media Buying and Planning Awards recognize the companies, campaigns and technology transforming media. Submit for the chance to join the ranks of past winners including Aveeno, Havas Media and more. Enter by October 25 to save.
In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. Sponsored by Celtra.
By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. Sponsored by The Media Trust.

Digiday Media Buying and Planning Awards entries now open

Wednesday, September 4, 2024

Discover this year's new categories ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of ad-creative production and optimization

Wednesday, September 4, 2024

How brands and agencies optimize digital creative to drive performance ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Madison and Wall forecast $397 billion in 2024 ad spend

Wednesday, September 4, 2024

However, despite their rhetoric, marketers are emphasizing 'performance' over quality content. September 04, 2024 Madison and Wall forecast $397 billion in 2024 ad spend Total US advertising

Time's running out to secure your pass to Retail Media Strategies

Tuesday, September 3, 2024

Connect with execs from Bloomingdale's, CVS Health, Madewell and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The cases for and against the CMO role

Tuesday, September 3, 2024

The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out. With the CMO under the spotlight once more, let's dive