From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case

September 06, 2024

From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case

Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals.

Additional coverage:

Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google's antitrust trial. Here's a rundown of the key points and potential implications.
The memeification of movie marketing is underway.
Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this week.
Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that mean they should steer clear of CTV until after election day?
Our most-read story this week: The cases for and against the CMO role

Editor's note: We want to know your thoughts ahead of the Google anti-trust trial. Take our three-question survey.

Other things to know about

With the Digiday Media Buying Summit just weeks away, now is the time to secure your pass. Join us from October 15-17 in Palm Springs for three days of networking and insightful sessions exploring retail media networks, automated buying and more.
As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen.
CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience. Sponsored by Samsung Ads.

Social media platforms fuel AI ad rush with new creative tools

Thursday, September 5, 2024

The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. September

Digiday Media Buying and Planning Awards entries now open

Wednesday, September 4, 2024

Discover this year's new categories ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of ad-creative production and optimization

Wednesday, September 4, 2024

How brands and agencies optimize digital creative to drive performance ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Madison and Wall forecast $397 billion in 2024 ad spend

Wednesday, September 4, 2024

However, despite their rhetoric, marketers are emphasizing 'performance' over quality content. September 04, 2024 Madison and Wall forecast $397 billion in 2024 ad spend Total US advertising

Time's running out to secure your pass to Retail Media Strategies

Tuesday, September 3, 2024

Connect with execs from Bloomingdale's, CVS Health, Madewell and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌