DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future.

The antitrust trial against Google’s ad tech is underway. Read more of our coverage:

• This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.
• Here’s everything you need to know about Judge Leonie M. Brinkema, who will ultimately decide Google’s fate during this next case.
• Google’s antitrust trial looks at the giant’s past actions in ad tech, but industry experts say the stakes also are high for the future of AI.

Editor's note: We want to know your thoughts on the trial.

Additional coverage:

• The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires. He talked with Digiday for this week's Digiday+ Media Buying Briefing.
• Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase, but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms.
• Some questions remain about the Esports World Cup’s ability to achieve its ambitious future goals.