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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

PDRN

PDRN (Polydeoxyribonucleotide) is a substance derived from salmon DNA used in topical and injectable cosmetic treatments.

It is known for its regenerative properties, promoting cell growth and repair, which makes it effective in wound healing, skin rejuvenation, and anti-inflammatory applications.

PDRN works by activating the adenosine A2A receptor and generating nucleotides that contribute to DNA formation through the "salvage pathway."

When injected into the skin, PDRN's DNA molecules trigger collagen and elastin synthesis, jumpstarting the skin's innate repair process.

“PDRN” has become a global skincare trend, with Korean beauty brands leading the way, driving searches up 822% in the past 2 years.

What's Next

PDRN is part of the Korean Skincare meta trend.

Korean brands like Banobagi first pioneered the use of PDRN in topical formulations, making this innovative ingredient more accessible to consumers worldwide.

And searches for “k-beauty” have more than doubled in the last 5 years.

Other trending Korean skincare brands include Beauty of Joseon, Round lab, and Jumiso.

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Topic #2

Mouth Tape

Mouth tape is an adhesive tape designed to be placed over the mouth during sleep to improve breathing efficiency, reduce snoring, and enhance overall sleep quality, while avoiding dry mouth and other issues.

While mouth taping traces its roots to the Buteyko Method, developed by Russian doctor Konstantin Pavlovich Buteyko in the 1940s and 50s, its reemergence is thanks to endorsements by celebrities like Gwyneth Paltrow and Ashley Graham.

This rise in popularity is underscored by a 39% increase in searches for “mouth tape” over the past 12 months.

What's Next

Mouth tape is part of the SleepTok meta trend.

TikTok has become home to a massive online community dedicated to improving sleep quality.

The hashtag #sleeptips has over 46K posts to date. While the #sleeptok hashtag itself has 18.4K videos.

And approximately 30% of American TikTok users say they’ve used a sleeping hack they discovered on TikTok.

Topic #3

ManyChat

ManyChat is a chatbot platform designed to help businesses automate their communication through Facebook Messenger, SMS, and Instagram DMs.

ManyChat provides tools for creating interactive chatbots without coding, allowing users to create customizable flows for different customer journeys, automate responses based on keywords, and manage campaigns across Messenger, WhatsApp, SMS, and Instagram DMs.

This user-friendly approach to chatbot integration is likely one reason that searches for “manychat” have increased 162% in the past 12 months.

What's Next

The Chatbot Market size, estimated at $7 billion in 2024, is expected to reach $20.8 billion by 2029, growing at a CAGR of 24.32%.

Additionally, chatbots are expected to handle 65% of business-to-consumer communications by 2025, enhancing customer service efficiency and reducing operational costs.

Topic #4

Open-Ear Earbuds

Open-ear earbuds are a type of wireless earphones designed to sit outside the ear canal, allowing users to hear ambient sounds while listening to audio.

The bone conduction technology used in some models transmits sound through vibrations, bypassing the eardrum and minimizing the risk of noise-induced hearing damage.

These earbuds, which do not seal the ear canal, allow ambient sounds such as traffic, pedestrians, and nature to be heard clearly, reducing the risk of accidents during activities like running, cycling, and hiking.

“Open-ear earbuds” are becoming popular among athletes and outdoor enthusiasts, underscored by a 8200% increase in searches in the past 24 months alone.

What's Next

As open-ear earbuds continue to evolve, companies are focusing on improving sound quality while maintaining the benefits of situational awareness.

Innovations such as enhanced bone conduction technology and refined directional audio are expected to address current limitations, like the lack of bass and sound leakage.

Additionally, the integration of smart features, including voice assistants and health monitoring sensors, will likely become more prevalent, offering users multifunctional devices.

Exploding Topics
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Exploding Topics - ET: October 1st 2024

Topic #1

PDRN

What's Next

How businesses thrive with market insights

Topic #2

Mouth Tape

What's Next

Topic #3

ManyChat

What's Next

Topic #4

Open-Ear Earbuds

What's Next

Older messages

ET: September 24th 2024

ET: September 17th 2024

ET: September 10th 2024

ET: September 3rd 2024

ET: August 27th 2024

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