How publishers are turning challenges into new revenue
Amid changing data privacy regulations and tech giants’ dominance in the digital ad market, publishers are being forced to rethink traditional monetization and content strategies. Forward-thinking publishers are adapting to the new digital ecosystem and finding ways to thrive, from leveraging commerce media to harnessing AI for content creation. In this guide from Zeropark, discover how to transform industry hurdles into opportunities for growth and success with actionable insights and strategies to help navigate the complex digital landscape of 2025 and beyond. Download the latest guide to learn more about:
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Roblox is starting to take programmatic advertising more seriously
Wednesday, October 2, 2024
Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself.
TikTok's Search Ads are live, but advertisers aren't ready to reallocate those Google dollars
Tuesday, October 1, 2024
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. October 01, 2024 TikTok's Search Ads are live, but advertisers aren't
How brands are leveraging relationship marketing to win customer loyalty
Monday, September 30, 2024
The top brands fostering genuine connections with consumers
The rise, stall and fall of Oracle's advertising business
Monday, September 30, 2024
The demise of the once-market leading adtech business marks a new chapter in the industry's story. September 30, 2024 The rise, stall and fall of Oracle's advertising business The demise of the
Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
Friday, September 27, 2024
As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really meant both on the witness stand and in articles of evidence. September 27, 2024 Mythbuster
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