Presidential candidate endorsements boost subscriber conversions and donations at some publishers

Presidential candidate endorsements boost subscriber conversions and donations at some publishers

While The Washington Post and the LA Times have lost subscribers due to their decision not to endorse a presidential candidate in this year's election, publishers like the Guardian and The Philadelphia Inquirer have brought in revenue by committing to their endorsements.

Additional coverage:

• This week’s Digiday+ Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.
• Mounting legal pressure and potential AI competition hasn’t slowed down Google’s ads business — or at least not yet.
• Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period.
• The build-up to the U.S. presidential election has almost reached its peak, and publishers' activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X.

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