Digiday - The state of local advertising

Continued audience and media fragmentation have led brands and agencies to look for more efficient ways to reach target audiences, with local advertising becoming a standout approach. While personalization has been an advertising strategy for years, local advertising tactics focus on geographical factors when forming specific messaging to establish a sense of community for audiences.

In this survey-driven report, discover how brands and agencies engage with local advertising, especially across CTV, streaming and broadcast TV, and how their allocations have shifted. 

Read the new report to learn more about: 

• How brands and agencies are dividing budgets and attributing revenue between local and national efforts
• The channels and strategies teams are relying on the most
• How local and national messaging differ
• The top challenges brands and agencies face when implementing local advertising strategies and how they’re tackling them

Sponsored by Locality

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