If you’ve followed the news or opened X recently, you’ve probably seen Polymarket, a politics prediction market.

HubSpot contributor Jason Levin got the inside scoop from Polymarket’s growth marketing team to find out how they seem to be everywhere right now.

He’s got five strategies, and they’re a lot more straightforward than an Oscar-winning Michelle Yeoh dimension-hopping sci-fi flick. 

In today’s email: 

• Everything everywhere all at once: Polymarket’s marketing strategies 
• Make your content AI-proof 
• Lessons from Hollywood: Screenwriting techniques for marketers

✨ THIS WEEK'S MUST-READ 

Everything everywhere all at once: 5 marketing strategies from Polymarket 

by Jason Levin

Polymarket is the prediction market for politics (and more) that’s been all over the place lately.

I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning it in speeches.

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC.

And the one thing I keep asking them again and again is: “HOW ARE YOU GUYS EVERYWHERE????”

📚 WHAT WE’RE READING 

• 📺 Meet Modern Arts, the agency making ad documentaries you actually want to watch 
• ✨ Are AI agents worth the investment? HubSpot’s CMO and VP weigh in
• 🙋🏽‍♂️ Strategies for creating AI-proof content 
• ✉️ 22 best practices that I live by as an email marketer 
• 📽️ Screenwriting techniques for marketers 

👀 ICYMI

Last week, my colleague Caroline Forsey talked to Emily Kramer of the MKT1 newsletter about how she “never misses.” 👉🏾 Read “How an obsession with quality led to 48k newsletter subscribers — and counting” 

This week's email was brought to you by Laura M. Browning. 

Was this email forwarded to you? Sign up here.