Digiday - The state of video advertising
The video advertising landscape is becoming increasingly diverse and dynamic, offering agencies and brands numerous platforms and channels to reach their target audiences. In this new survey-driven report, discover how brands and agencies leverage video advertising and optimize their campaign performance. Marketers are leaning on video advertising to increase brand awareness and favorability (74%) and improve ad relevance and audience targeting (70%). With video advertising changing quickly as new channels and formats rise and fall out of favor, brand safety and ad fraud are also growing concerns among our respondents. Read the report to learn more about:
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