We’ve all heard, ad nauseam, about the power of storytelling in marketing. But we don’t often talk about the characters in that story.

That changes today. 👀 

The characters in today’s email:  

• The Hero, the Victim, the Villain, and the Guide  
• 11 best AI video generators  
• 21 holiday party ideas for remote marketers 

🕵️ INSIDE SCOOP 

This week, HubSpot Creator and StoryBrand expert Dr. J.J. Peterson gets into the nitty-gritty of using storytelling to build your personal brand.  

I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories.

However, I believe most brands are telling the wrong story… And it's costing them millions.

Every story has four characters: the Hero, the Victim, the Villain, and the Guide. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. 

✨ THIS WEEK'S MUST-READ 

11 Best AI Generators to Use in 2025 

AI video generators can instantly produce basic presentation slides with text, B-roll, and background music, all the way up to advanced videos of lifelike AI avatars “speaking” to you.

AI’s impressive — but it’s not perfect.

HubSpotter Erica Santiago’s got the scoop on what’s working and what isn’t with the current generation of AI-created videos, plus she tested out 11 AI video generators.

Even if you’re not a savvy video editor, you'll find something that meets your needs and budget.

📚 WHAT WE’RE READING 

• ❄️ 21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love 
• 🙅🏽‍♀️ Nearly Half of Consumers Feel Ignored by Marketers 
• 📅 How Often Should Marketers Publish Content? 
  ⚙️ 7 AI Automations to Streamline Your Marketing Strategy
• 🧭 Navigating the Future of SEO with HubSpot’s Senior Director of Global Growth 
• 📽️ The Top YouTube Resource for Actionable Marketing Tutorials 

This week's email was brought to you by Laura M. Browning. Editing by Curt del Principe.

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