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Let’s talk about how iOS might be affecting your email marketing.

• Preheader text is now replaced by AI summaries of your email content. So, make sure your subject lines can stand alone and that your email content is clear, concise, and optimized for AI interpretation to mitigate errors in summaries. This means prioritizing text over images.
• AI-powered automatic reply suggestions now have the potential to increase subscriber churn. Ensure you have processes in place to manage unsubscribe requests initiated through automatic replies.
• Messages are now sorted into Primary, Transactions, Updates, and Promotions tabs, similar to Gmail. Emails that land in Promotions may see reduced visibility but—as we saw with Gmail—potentially higher click-to-conversion rates.
• Tab placement now depends on content and the subscriber’s past engagement with the sender. Your best bet is to focus on creating consistent, engaging, and relevant content to build healthy relationships with recipients.

As ever, segment, test, and evaluate how new features affect your campaigns using segmented approaches.

Read more at MarTech.

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Bing Image Creator has an updated model, a fresh design, and more ways to generate images.

Using the latest DALL-E 3 model PR16, it’s now twice as fast as before with higher quality.

Conveniently, you can now create images right from the Bing search bar and the Microsoft Edge address bar.

Just search up “create an image of…” and your images will appear in the SERP.

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Cardio is so back, baby.

Jane Fonda, OG VHS workout queen, leads a workout revolution for Meta’s Supernatural Virtual Reality fitness platform.

Fonda wears the Meta Quest (and her iconic leotard) while feelin’ the burn in all new dimensions.

It’s not just an ad. She really filmed four nostalgic and musical workout classes for the platform, joined by none other than Ludacris—available on Christmas Day.