Introducing Scale – growth begins with relationships

Hi there,

Today I’m excited to bring you Scale, a new place on the Intercom blog where we explore how businesses are driving growth through customer relationships. We look at what it takes to forge deep connections with your customers, which in turn will generate new paths to growth for your company.

First up, we examine how support teams are driving customer loyalty – and faster growth. We hear from support teams at Zapier, Wistia, Automattic, and more about putting a customer-first mindset into practice.

You might remember Scale from our podcast where, over the course of two seasons, we spoke with leaders from the industry’s fastest-growing companies, including:

• SurveyMonkey’s CMO Leela Srinivasan on embracing a customer-centric mindset.
• Atlassian's President Jay Simons on growing to 125,000 customers, efficiently.
• Yelp’s SVP of Local Business Kayti Sullivan on scaling up customer success.

Now we’re expanding Scale to give you more of what you need to build strong customer relationships. Going forward, you’ll find expert insights, industry research and trend reports, and, on the podcast, conversations with the best in support, marketing, and sales.

Next week we’re sharing something big on Scale. All I’ll say is this: it’ll change the way you think about supporting your customers.

See you on Scale,

John Collins

Intercom | 55 2nd St. | San Francisco, CA 94105

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