⚡ IL - Attract possible customers with side-projects / Downsides of going with AppSumo

• If this life goes into fulfilling someone else's dreams, when are you going to fulfill yours? (Retweet)
• Want to get honest feedback from your friends? Tell them about your project stating that it's for a company you're working with, it'll remove bias. (Retweet)
• I am in love with Tweek- a dead simple weekly calendar template to maintain your focus and boost productivity week over week.
• SubmitJuice is a curated list of 152+ directories to promote your startup. It is divided into communities, directories, sub-reddits, and blogs.
• Use traffic calculator to find how much traffic you need on your site to reach your monthly recurring revenue goal
• Mailbrew is a personal email digest created from all your favorite sources - RSS, Reddit, Stocks, Newsletters, Product Hunt, Twitter (by adding your favorite twitter handles & setting up a filter for the top tweets) etc. After setting up, you get all the amazing stuff in one place. (Retweet)

Pat Walls created a collection of 31 email templates to help you “say no” and launched it on producthunt etc. He got 35K visitors in 24 hours and 200 sign-ups for Pigeon CRM for gmail

Mikael Cho once had some unused photos from his other company (Crew) and decided to make use of it. He then quickly set up a Tumblr template. 10 photos added to Dropbox. Links to those photos on the template. Boom! Unsplash was born.

So start building a free tool of some sort that targets the same audience you want to target with your SaaS.

Abishek suggests registering/incorporating the company, only after you are sure that people want your product and when you have business model to create sustainable business; else it will be an overhead consuming time and money which can be best put on developing your product and business.

But, there are situations where you have to register your company to conduct business -

• B2B, incorporated business creates credibility and makes it easier for out customer to maintain their books.

• Payment gateways, some PGs expect our company to be registered for their services, especially if we take in international transactions (varies with each country).

• If we want our brand name to be publisher in the Appstore(Apple requires DUNS number of a registered business) or If we want to sell our app/enable IAP for our app at Appstore/Playstore and don't want to display our house address publicly (P.O. Box can be an alternative depending upon your country)

(Read for more)

Nick says, I'd 100% go for it under 1 condition. That they either noindex your product page or they don't put your product name in the title of that page.

I only see 2 downsides of going with AppSumo:

1 -- Almost all of the customers they drive are price sensitive and have a mentality of "I want it as cheap as possible." If this customer archetype becomes your main customer base they may derail your vision for your product as they are a very vocal group. (Price sensitivity and vocalness is a dangerous combo for a new product).

2 -- The other downside is that appsumo.com will very likely rank for your product name even possibly outrank you. If this happens they'll cannibalize your long term sales with lower value customers and charge you a fee to do it. The easily way to counteract this downside is to ask them to noindex your product page.

P.S Reply to this email if this stuff is new for you.

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