[SaaS Club] Customer Development and No-Code Prototypes

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

Saas Customer Development and No-Code Prototypes

Shruti Ghatge is the co-founder and CEO of Zomentum, an all-in-one sales product built for IT managed service providers (MSPs).

Shruti and her co-founder Rahil spent 6 months doing customer development and resisted writing a single line of code. Then they spent 4 months building the product.

When the product was ready, they sent out 2,500 cold emails to prospects. And they got a zero response rate -- not even one person replied to their email.

Their product also lacked a lot of features and was unstable. And Shruti often felt embarrassed and would worry that things were going to break during demos.

Today, their business does multiple 6-figures in annual recurring revenue (ARR) and they’ve just raised $4M in funding.

There are some good lessons in this interview about doing customer development, why you shouldn’t build a product too soon, how you can create a prototype without coding skills, and the importance of trusting your gut.

I hope you enjoy it.

👉 Listen to the episode here

📕 Book of the Week

This weeks' recommendation is "Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies" by Reid Hoffman.

Here's a brief blurb about it:

"The objective of Blitzscaling is not to go from zero to one but from one to one billion as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more."

[SaaS Club] Customer Development and No-Code Prototypes

Older messages

[SaaS Club] How to Pre-Sell and Bootstrap a SaaS to Profitability

[SaaS Club]A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue

[SaaS Club] Launch & Differentiate Your SaaS in a Crowded Market

[SaaS Club] Lessons on Perseverance

[SaaS Club] Product-Led Growth & the New Customer Journey

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