In the latest episode of Search Off the Record Podcast Some highlights: Google essentially calculates multiple kinds of checksums about textual content of the page and then compare to checksums, because it’s much easier/less resource-intensive [...]

While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. Google’s 27-page guide (PDF) contains over a dozen [...]

A while back we told you that Google Analytics App+Web is being rebranded to Google Analytics 4. If you want to know how to set this up for you existing sites (or your client’s sites) [...]

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6/10 volatility score in the US and a 6/10 volatility score in AU. Check out [...]

Looks like you might not need to send DM with Instagram stories reactions anymore. Instagram is working on the ability to react to Stories without sending a message. NOTE: The feature was likely discovered by [...]

Ace your local marketing strategies by keeping your Google My Business page up-to-date. Automate your Google My Business posts using SocialPilot.

A detailed case study which wanted to test if you will get more traffic by splitting the long-form content into a set of smaller pages linked together and organized hierarchically. It talks about How he [...]