tl;dr Marketing November 10th - 2020 Issue

Digital Marketing News Roundup
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November 10th - 2020

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Today’s digital marketing roundup includes news that How Pinterest Upgraded CTR to Be a Far More Useful Engagement Metric, Tips to Improve Your Core Web Vitals Scores & Page Experience Signals and more.

SEO

Tutorial on Getting Lighthouse Scores in Google Sheets with a Custom Function

In this tutorial Richard Fergie will show you how to get Lighthouse score for a URL in Google sheets with a custom function. The tutorial has two-part Setting up a Google Cloud Run application that will do [...]

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Sponsor

Ahrefs Webmaster Tools: What’s In It For Our Users?

Let’s start with that first bit. You can think of Ahrefs Webmaster Tools (AWT) as Google Search Console…except made by Ahrefs.

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SEO

Tips to Improve Your Core Web Vitals Scores & Page Experience Signals

Practical tips and examples of how to get ready for the page experience as a ranking signal from Google by optimizing for Core Web Vitals. Key highlights include Preload Key Resources to Speed up Visual [...]

tl;drMarketing

Social Media

YouTube Shares New Details About How Its Recommendation Algorithm Works

New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. The Creator Insider team answers a few questions like 0:26 If one [...]

tl;drMarketing

General

Researchers Are Teaching Language Models How to See Using Computer Vision.. They are Calling it Vokenization

One problem with language models is that they’re only trained on text, they lack common sense. Now researchers from the University of North Carolina, Chapel Hill, have designed a new technique to change that. They [...]

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SEO

Google Investigating Complaints Of Original Content Not Ranking

There has been a number of complaints from various publishers online that Google Search is letting non-original sources of content outrank their original content in Google Search, Google News and Google Discover. Danny Sullivan of [...]

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SEO

Googlers Answer Some Questions About Web Stories

In this episode of Google Web Creators Storytime Paul and Adriana answer questions related to Web Stories submitted by the community. 0:23 Is it mandatory to have an image size of 828×1,792 in the Web [...]

tl;drMarketing

Social Media

Parler Free Speech Social Media App Tops Charts in Wake of Trump Defeat

Twitter alternative Parler has become the most-downloaded app in the United States as conservatives flock to the self-styled “free speech” app after the US election. It follows a clampdown on the spread of election misinformation [...]

tl;drMarketing

Paid Media

Google Ads API v6 is Out

Google has just announced the v6 release of the Google Ads API. To use the v6 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be [...]

tl;drMarketing

Social Media

How Pinterest Upgraded CTR to Be a Far More Useful Engagement Metric

Clickthrough rate falls prey to optimizing for clickbait and ignores other signals and position bias. In this post, we see how Pinterest is looking at additional data along with CTR to make a much more [...]

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General

Tell Google Why You Need the URL Submission Tool

Answer this quick survey and tell Google why you want the URL Submission Tool back ASAP. Share it with your colleagues and ask them to fill out the survey as well.

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Social Media

Facebook Says It Will Put Groups on Probation for Violating Its Content Rules

Facebook will restrict any groups— both public and private ones— with multiple posts violating its community standards. Moderators for the groups will have to approve any posts manually for 60 days, and there’s no appeal [...]

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