[SaaS Club] Build a SaaS Brand, But Don't Do Branding

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

How to Build a SaaS Brand Without Doing ‘Branding’

Paul Campillo is the director of brand and communications at Typeform, a SaaS platform that lets you create interactive forms, surveys, quizzes, and more.

Paul was a social worker helping youth involved in the juvenile justice system and he was helping adults coming out of prison to find jobs. His curiosity and creativity eventually led to him becoming Typeform's first marketing hire.

In this interview, we explore how he joined an early-stage SaaS startup and helped it grow into an 8-figure company with 300 employees and $52M in funding.

Paul explains that whether you realize it or not, your startup is building a brand. And we dig into what exactly that means beyond how many people think of branding.

We explore the importance of building a product people love and how to build deeper connections with your customers.

Paul shares a painful example of what happened at Typeform when they didn’t pay enough attention to customers.

We cover the fundamentals of storytelling, why it’s so powerful, and how you can communicate with your customers in more engaging ways.

And Paul shares a simple but powerful 5-part copywriting framework that you can use to market and sell your product.

I really enjoyed doing this interview. Paul is a real down to earth, no BS kind of guy. He shares some great ideas and insights in this interview and I’m sure you’ll get a ton of value from listening to Paul.

So I hope you enjoy it.

👉 Listen to the episode here

📕 Book of the Week

This weeks' recommendation is "Badass: Making Users Awesome" by Kathy Sierra.

Here's a brief blurb about it:

"Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them."

[SaaS Club] Build a SaaS Brand, But Don't Do Branding

Older messages

[SaaS Club] Customer Development and No-Code Prototypes

[SaaS Club] How to Pre-Sell and Bootstrap a SaaS to Profitability

[SaaS Club]A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue

[SaaS Club] Launch & Differentiate Your SaaS in a Crowded Market

[SaaS Club] Lessons on Perseverance

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