3 Ways to Build a Higher Performance Organization; Plus Weekly SaaS News and Updates

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Hey SaaS Fans,

Thanks to the 20,000+ who attended and tuned in live to SaaStr Scale this week.

And just in case you missed it, we're recapping our top 5 Sessions of SaaStr Scale here featuring the CEOs of Okta, Airtable, Safegraph, Blackline and more!

New This Week

The Power of Going Long in SaaS

Sometimes, it makes sense to sell your company. Or pack it in. Or move on to the next thing. But these are the Best of Times in Cloud and SaaS. And the best of times sure reward … going long.

A few examples and case studies -->

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This edition of the SaaStr weekly is sponsored in part by Divvy

The Channel Maturity Scale: How Do You Measure Up?

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy.

How to scale up your profits through channel distribution -->

If You Don’t Think You Need a VP of Product, VP of Marketing, Etc. — Then You Haven’t Worked With a Great One

As soon as you hit Initial Traction ($1.5m in ARR), as soon as it goes from Repeatable to Repeating … you are ready for a VP of Everything. Of Engineering. Of Product.

A real VP, that will own the area, and make it substantially more productive. -->

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This edition of the SaaStr weekly is sponsored in part by PandaDoc

Outbound Always Works. If You Do It Right. And You Put In The Time.

If you know your prospects and their problems, and target them exactly, and hit them when they’re looking for a solution — outbound sort of always works.

One thing has not changed in SaaS in the last 10 years -->

Mastering the Art and Science of Product-Led Growth

Product-led growth is a disruptive go-to-market strategy adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify.

Learn how to build a product growth team -->

Hot Jobs

•	Revenue Cat is seeking a Head of People to lead their HR, recruiting, and people ops.

•	VP/Director of Digital Marketing at SaaStr. This is a new role at small but mighty Team SaaStr that focuses on our digital media business that includes digital sponsorships, podcasts, newsletters, paid media, and more.

Latest Podcast Episodes

406

Notion's Head of Customer Experience Kate Taylor

407

The Secrets of Market Timing and How to Develop the Right Idea, at the Right Time with Allen Gannett, Author of the Creative Curve

408

Going Long and the 20-year Journey of Being a CEO + Founder with Therese Tucker, CEO and Founder @ Blackline and Jason Lemkin, CEO and Founder @ SaaStr

Listen on Apple Podcast, Google Play Music or Spotify

@jasonlk Tweets of the Week

Sign of a mediocre managament team?

They fight over who gets how many hires next year

Sign of a great, aligned management team?

They all know where those hires should go

Customers don't really need your product

They already have a tool of some sort that works OK

What they need is your solution to their real problem

That they may not have already

The hardest part of sales is creating urgency

The rest is hard too, don't get me wrong

But really, 95 times out of 100, no one really needs to buy your product right now.

Especially if it involves business process change.

IMHO best places to go in tech:

Miami -- if weather matters
Austin -- if being close still matters
Incline -- if you are only sort of work but come to SF
London -- if in tech in Europe
Paris -- if not London and B2B
Waterloo -- if can recruit

SF -- if you haven't made it yet