Why does clickbait work? Here's the science & tips on how to ethically use it

                                                           
The Science Behind Clickbait Titles (And How to Use Them Responsibly)
Your audience deserves better than clickbait titles that over-promise and under-deliver. Here's how to keep your headlines honest & helpful.
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How to Create a Traffic-Driving
Pillar Page

A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.
Read More
What is a Brand Ambassador? Here’s What to Know
Here’s what you need to know about brand ambassador programs and how to kick off a successful one.
Read More
Blog Planning: Tools and Tips to Power Your Content Strategy
Every successful blog begins with a planning phase.
These tools and tips will help you develop consistent, quality content.
Read More
We're Hiring: Digital Marketing Sales Territory Director
We're looking for a motivated, fast-learning and adaptable professional with a passion for digital marketing to join our collaborative team.
Apply Today

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Top 5 favorite pieces of content from 2020

Tuesday, January 5, 2021

The Content Marketer By Brafton Welcome to 2021! Last year we shared loads of great content, but these 5 were your favorites: From target audiences to the most critical KPIs to track and more, 2020 was

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Tuesday, December 29, 2020

The Content Marketer By Brafton Last week we shared advice on creating content for social media, 5 ways to improve your internal marketing efforts, an infographic explaining the 5 C's of marketing

5 examples that prove the power of consistent branding

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The Content Marketer By Brafton Last week we shared insights into building a powerful brand, a guide to demand generation marketing, an inside look into what it's really like to be a web content

Live Tweeting FAQ: 8 common questions, answered

Tuesday, December 15, 2020

The Content Marketer By Brafton Last week we shared lots of insights about Google's algorithm updates (including the most recent), advice on live Tweeting any event, tips on creating an editorial

Making people's jobs easier is what we love to do. Here's how we do it.

Thursday, December 10, 2020

How much digital marketing should your brand be doing? For our client, the answer was A LOT! Check out the types of things we've been doing for them: Our work at a glance And here's what they

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