tl;dr Marketing February 08th - 2021 Issue

Digital Marketing News Roundup

February 08th - 2021

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Today’s digital marketing roundup includes news that Google Tests Available Online Filter in Map Pack, Apple Maps Showing Restaurant Menus From Yelp and more.

SEO

Python Script to Get Broken Links from Wayback Machine and Map to Workin URLs from You Crawl

It grabs every single URL archived on the Wayback-machine for a domain (autodetected from the crawl) and then compares it to your crawl file and automaps those URLs not found in the crawl to live [...]

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SEO

Apple Maps Showing Restaurant Menus From Yelp

Apple Maps both on iOS devices and desktop seem to now be showing menus from some restaurants. The menus seem to mostly come from Yelp, a partner of Apple. Apparently, Apple has given businesses the [...]

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SEO

Google Tests Available Online Filter in Map Pack

Looks like Google might be testing an ‘Available online’ filter for some service business search results. This will filter to only show businesses that have the ‘online estimates’ or ‘online appointments’ service option attribute.

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Paid Media

Google is Looking to Standardize Conversion Attribution Across All Video Campaigns

To understand how video works in the purchase journey, it’s important to have consistent and accurate attribution. To help you more accurately compare the impact of your video ad campaigns across formats, Google is standardizing [...]

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General

The New York Times Confirms It's Working on a Subscription Product for Wirecutter

The New York Times is working on building a subscription product for its consumer reviews site Wirecutter, CEO Meredith Kopit Levien confirmed on a quarterly earnings call Thursday morning.

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SEO

A Great Video Intro in to the World of RegEx for Marketers

A great video going into the basic of how Marketers can use RegEx in their day to day work life.

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General

New Milestone for Google by Processing the Five-Billionth Takedown Request from Copyright Holders

This week, Google reached a new milestone when it processed the five billionth removal request. It’s a mind-boggling number that calls for a detailed overview of how we got to this point.

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SEO

Google is Looking for GMB Product Expert from India

GMB is looking for someone well versed in Indian culture and geography. The knows or wants to learn more about Google My Business, help users that are from India solve problems. Be prepared to dedicated [...]

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tl;dr Marketing February 05th - 2021 Issue

Friday, February 5, 2021

Digital Marketing News Roundup February 05th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google News Showcase Launches in Australia, Googlebot HTTP/2 Index Data

tl;dr Marketing February 04th - 2021 Issue

Thursday, February 4, 2021

Digital Marketing News Roundup February 04th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Is Adding Stars to Review Snippets in the Knowledge Panel,

tl;dr Marketing February 03rd - 2021 Issue

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Digital Marketing News Roundup February 03rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Instagram Might Be Working on Vertical Stories, Google is Expanding

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