tl;dr Marketing February 12th - 2021 Issue

Digital Marketing News Roundup

February 12th - 2021

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Today’s digital marketing roundup includes news that GMB Messages Are Starting to Show up in the Desktop Dashboard, Passage Indexing Is Now Live in US English Search Results and more.

SEO

Want a quick way to check if your pages are getting filtered by Google SafeSearch?

Are you struggling to get some of your content to show up in SERP? Whatever you try Google just don’t want to show it in the SERPs? It’s possible that the content has been caught [...]

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General

Apple Redirects Google Safe Browsing Traffic Through Its Own Proxy Servers to Prevent Disclosing User IP Addresses to Google in iOS 14.5

Apple’s Fraudulent Website Warning is designed to alert you when you’re about to visit a website that is known to host malware, or that is believed to be a phishing site. Previously, that check consulted [...]

tl;drMarketing

Paid Media

New Personalized Advertising Policies Enforcement in Google Ads API and AdWords API

Starting March 25, 2021, Google will be rolling out a change in the Google Ads API and AdWords API, to require advertisers who apply to the latest Personalized advertising policies to acknowledge these changes in the Google Ads UI. Campaign [...]

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Paid Media

A Google Ads Setting Allowed Advertisers to Exclude People of Unknown Gender

A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of [...]

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SEO

GMB Messages Are Starting to Show up in the Desktop Dashboard

Looks like there is a slow rollout for this where some users are starting to see GMB Messages in the desktop GMB dashboard.

tl;drMarketing

SEO

Passage Indexing Is Now Live in US English Search Results

Gogole has just confirmed passage ranking (used to be called Passage Indexing) launched yesterday afternoon Pacific Time for queries in the US in English. It will come for more countries in English in the near [...]

tl;drMarketing

General

WordPress Passes 40% Market Share of Alexa Top 10 Million Websites

WordPress has passed 40% market share of all websites, up from 35.4% in January 2020, as measured by W3Techs. These numbers are derived from the Alexa top 10 million websites, along with the Tranco top 1 million list. By W3Techs’ [...]

tl;drMarketing

SEO

German Court Closes Loophole That Put Government Health Website First in Google SERPs

A loophole used by the German authorities and Google to put a government health website ahead of others in search results represented unfair competition and threatened freedom of the press, a Munich court has ruled. [...]

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SEO

Bing Local Listings Drops Yelp from Primary Spot and Starts Showing Facebook Reviews

Bing used to display Yelp reviews as their primary review source. Bing is now defaulting to Facebook as their review source. Bing is still pulling in and displaying Yelp reviews. They were moved lower down [...]

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SEO

GMB showing Staff and Attorneys in Knowledge Panel Results

GMB listing for Mike Morse Injury Law Firm has sections for Attorney and Staff. Both of these sections can be clicked and expanded. The content seems to be coming from 3rd party pages eg: staff [...]

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SEO

Google Updated Image Search in Nov 2020 to Reduce Showing Duplicate Images and Account for Alternative Meanings

Google has just announced that they made an improvement back in November 2020 to Image Search to reduce duplicate images from coming up again and again in image SEPR. The idea is that now they [...]

tl;drMarketing

SEO

Google Looking for Feedback on Search Console Data Exporting Capabilities

Google has put up a quick survey about your thoughts on Search Console’s data exporting capabilities. Take a few mins to fill it out to pass on some feedback from the SEO community.

tl;drMarketing

SEO

ScrollToText Now Showing for Free Product Listings in the SERPs

Google now appears to be showing scroll-to-text for some “free product listings” in Search. In this instance, it was seen on the Top X Products SERP Feature, which only shows in the US at this [...]

tl;drMarketing

General

Microsoft Was In Talks With Pinterest to Acquire Them for $51 billion

Microsoft approached Pinterest in recent months about a potential deal to acquire the $51bn social media company popular with hobbyists posting home decor, food and wedding collages, people briefed on the matter said. The talks [...]

tl;drMarketing

SEO

Google Starts Rolling Out a More Helpful GMB Dashboard UI

It looks like a more guided and visually friendly way to help people new to the platform set things up. Seems like a gradual roll-out, it was seen in the Spanish market but will likely [...]

tl;drMarketing

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tl;dr Marketing February 09th - 2021 Issue

Tuesday, February 9, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 09th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Bing Gets Their Shop Pages Ranked in Google for

tl;dr Marketing February 08th - 2021 Issue

Monday, February 8, 2021

Digital Marketing News Roundup February 08th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Available Online Filter in Map Pack, Apple Maps Showing

tl;dr Marketing February 05th - 2021 Issue

Friday, February 5, 2021

Digital Marketing News Roundup February 05th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google News Showcase Launches in Australia, Googlebot HTTP/2 Index Data

tl;dr Marketing February 04th - 2021 Issue

Thursday, February 4, 2021

Digital Marketing News Roundup February 04th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Is Adding Stars to Review Snippets in the Knowledge Panel,

tl;dr Marketing February 03rd - 2021 Issue

Wednesday, February 3, 2021

Digital Marketing News Roundup February 03rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Instagram Might Be Working on Vertical Stories, Google is Expanding

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