Steal like a designer – this week on Inside Intercom

Hey there,

Creativity is a nebulous landscape, one that has been the subject of discussion for centuries. With so much conceptual and visual input in our daily lives – both online and offline – it can be difficult to know where to begin when it comes to designing great experiences and products.

The thing about innovation is that we can’t conjure new ideas out of thin air. Many iconic creatives have observed that some of the most talented artists and designers understand the value of leveraging ideas that already exist to devise fresh ideas and work. The great composer Igor Stravinsky once said that “A good composer does not imitate; he steals,” while Steve Jobs echoed this maxim in his 1996 statement that “Good artists copy, great artists steal.”

Our minds are like a collection of LEGO bricks and these building blocks form the basis of our ideas. By absorbing different perspectives through research, customer feedback, and life experiences, you can produce better solutions faster to satisfy customer needs and boost the credibility of your product as a leader in the field.

As Intercom Product Designer Daria Vorontsova says, “If you’ve seen thousands of similar layouts, you can quickly assemble your collection of LEGO bricks to form an innovative and effective design in half the time it would take to start from scratch.”

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Intercom is the world's first Conversational Relationship Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

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