Mailbrew Marketing Weekly - Marketing Weekly #13

How Igor Stravinsky Marketed Ballet With Controversy and Violence • Mr. Rogers and Marketing • How Journalists Can Make the Jump Into Marketing • Only White People Enjoy the Outdoors • Building a Powerful Brand Community on Discord • Did Alanis Morissette Get Irony Right? • How a Candle Company Uses Social Media to Drive a Better Customer Experience • 3 Types of Searches and How to Target Them in 2021 • How to Use Your PPC Campaigns as A Prospecting Tool for SEO • The Hybrid Content Team
7
Sunday March, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Did Alanis Morissette Get Irony Right?

Brian ClarkMar 1

“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media...

The post Did Alanis Morissette Get Irony Right? appeared first on Copyblogger.

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Sophie GilMar 5
In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

3 Types of Searches and How to Target Them in 2021

Joshua HardwickMar 4

types of searchThese have been around for years, and there are hundreds of blog posts talking about them. But how relevant are these three types of searches in 2021? And how exactly do you target them? In this post, we’ll dig a

Read more ›

The post 3 Types of Searches …

How to Use Your PPC Campaigns as A Prospecting Tool for SEO

Manick BhanMar 3

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google …

The Hybrid Content Team

Ryan LawMar 3

The best content teams are hybrids. In most world-class content organizations, you’ll find in-house employees, freelancers and content marketing agencies working in unison, a combined effort for which the result is greater than the sum of its parts. This isn’t unique to small content teams either. Outsourced content is more …


Newsletters

📖 Udemy

Ali AbouelattaMar 3
How Udemy got their first 1000 creators?

Based on Historical Events

Stephen GallivanMar 4

Women's History Month & the weekly roundup.

The post Based on Historical Events appeared first on Carney.


Podcasts

Pedro Cortes — SaaS Marketing Mistakes, CRO, and The Landing Page Formula

share.transistor.fmCorey HainesMar 3
Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices.

Chase Dimond — DTC Email Marketing Playbooks, Email List Growth, and Black Friday / Cyber Monday

share.transistor.fmCorey HainesMar 1
Chase is the co-founder of the email marketing agency Boundless Labs and also the creator of The $50M Ecommerce Email Marketer course.

How to Use Customer Research to Design and Sell Better Products

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.

And this is what I talk about with my guest …

The Simple Truths About Happiness

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

This Email Is The Fastest Way To Find Out Why Your Visitors Didn’t Complete Their Purchase #145

You know that 70% of carts are abandoned (and hopefully by now that a 3-email series can help you save some of those carts). But do you know why your visitors don't follow through with their purchase? This email will help you find that out directly from the people on …

Now with More Cloning Non-Living Bodies!

feedproxy.google.comJohn Wall and Christopher PennMar 5

In this Marketing Over Coffee: In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What’s working on Instagram? Where Can I Get the Slides.com 7:05 – 8:30 With Upfluence, marketers can …


Amazon copied Peak Design's famous bag... So Peak OWNED it.

Amazon just copied the awesome Peak Design Everyday Sling bag.

Every detail - even down to the name!

There's no point trying to fight Amazon in court.

Instead, Peak Design took the opportunity to make a fun promo video...

...and promote their:

  • Innovation
  • Build quality
  • Social credentials

Smart …

Hard Truth: No one wants entry level “strategic” marketers

“I want to do marketing strategy.”

“I’m an ideas person”

That’s what I told myself, and others when I started my marketing career. I wanted to be the person coming up with marketing campaigns, having pie-in-the-sky ideas, and driving the strategy ship.

And that’s what I hear from a lot …

Is Search Engine Optimization the most lied about marketing skill?

We all know aspiring marketers have a habit of lying about skills. What skills do you think are the most lied about ones?

For me Search Engine Optimization by a mile. Many self proclaimed marketers love to talk about how they know a lot about SEO, but ends up only …



Marketing Jobs on HeyMarketers.com →


Twitter

mkobach
Matthew Kobach @mkobach

No shame in changing your mind.

You should be loyal to the best information, not your old opinion.

2.3kMar 04 · 7:47 PM
hnshah
Hiten Shah @hnshah

"you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever." Steve Jobs

128Mar 05 · 9:55 PM
peeplaja
Pe:p Laja @peeplaja

People early in their marketing career get super excited about new shiny tools, design trends, cool stuff.

Senior marketing people put the breaks on because they too were young once, and saw first-hand it didn't do shit. Tools are just tools, and silver bullets don't exist.

60Mar 05 · 4:28 PM
lennysan
Lenny Rachitsky @lennysan

Product Managers: how do you keep your internal stakeholders aware of your team’s plans, shipped changed in the product, and how the product works in general?

29Mar 05 · 7:16 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

The 15 Commandments of Agencies

15 lessons I've learned from building a 7 figure agency from scratch and making over $50 million for our clients.

//THREAD//

92Mar 05 · 8:16 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

The best marketers are:

> Curious
> Empathetic
> Analytical
> Resilient
> Strategic
> Humble

What else?

47Mar 06 · 3:50 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

5 hard SEO truths I learned over the last 10 years:

1/ What you know doesn't merely matter as much as what you can get done.

Knowledge is important, but when you can't ship, it doesn't matter what you know.

59Mar 04 · 10:04 AM
ThatChristinaG
Christina Garnett @ThatChristinaG

Spend more time and energy thinking about the emotions you want your content to evoke and less time pushing a CTA that no one cares about.

33Mar 06 · 4:47 PM
randfish
Rand Fishkin @randfish

Serious Q: What's are the actionable things that marketers do differently with demographic data?

e.g. You find out your audience is 42% women / 58% men, or 16% Asian-American, or 21% have "some college"...

Then what? How is that data applied (vs. just reported)?

17Mar 05 · 3:51 PM
aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

Some people have asked me in the last days why did I built learningseo.io - there isn't a week that I don't receive a message like the one in the screenshot. Now I have a straight-forward answer to give 😜

13Mar 05 · 2:16 AM
lovevalgeisler
Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Today a customer told me that they implemented some email flows and made more $$ from those flows in 10 days than they did in the entire last year of campaigns. So.

5Mar 05 · 12:03 PM
TaylorHoliday
Taylor Holiday @TaylorHoliday

Appendix coming out.

Should I mint this bad boy?

First organ #NFT?

1Mar 04 · 9:12 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

If you're not in a situation you WANT to be in (ie. working in an industry or with a company you despise) ----There's a simple solution.

Create something to help you escape.

Create a podcast. Create a blog. Build an app. Build a directory. Build a newsletter. Build a community.

17Mar 05 · 4:52 AM
harrydry
Harry Dry @harrydry

Nothing to say. Except I'm excited and it's going to be better than amazing 💕 twitter.com/GoodMarketingH…

GoodMarketingHQ
Harry's Marketing Examples @GoodMarketingHQ

Been working on something new...

“Marketing Examples: The Course”

Coming this summer :)

marketingexamples.com/course

3Mar 04 · 6:33 AM
kdlafrance
Kristen LaFrance @kdlafrance

Just gonna *cassssuuuaaallly* do some name dropping about @ResilientRetail's S2 lineup...

-Allbirds
-Gorjana
-Kettle and Fire
-Igloo
-Estee Lauder
-REI
-Hill House Home

100% retail-focused convos with these mega brands.

... And that's just the tippy tip top of the iceberg.

2Mar 04 · 3:44 PM
theandreboso
Andrea Bosoni @theandreboso

There are no growth hacks.

There is only consistency.

7Mar 06 · 5:48 AM
TaylorLagace
Taylor Lagace @TaylorLagace

Influencer "Seeding" is an awesome way to build genuine relationships with influencers that will lead to a groundswell of organic traffic and an ENDLESS supply of UGC to improve your FB/IG ad performance.

0Mar 04 · 12:32 PM
allthingsmarco
marco marandiz @allthingsmarco

PSA: don’t work with people who are only loyal to money. when values and ethics aren’t enough, they’re the wrong ones.

0Mar 04 · 8:17 PM
jayacunzo
Jay Acunzo @jayacunzo

Today I got to create stuff with @annhandley @JoePulizzi @mitchjoel and @kdlafrance. WUT.

I'm putting today in the win column. (BTW, this wasn't a humble brag. This was a brag. After the year from hell, I need something to brag about. I'm taking every win I can. You should too.)

0Mar 05 · 1:16 PM

Thanks for reading!

Have a great week. 🤓


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Older messages

Marketing Weekly #12

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Everything I Currently Read Online Is From 6 Years Ago • “This world does not move without Black creativity” • I Infiltrated a Pre-IPO Startup, as Their #1 Salesperson • How Facebook, Instagram,

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Marketing campaigns you can steal • 3 Lessons Ryan Reynolds Can Teach Marketers About Viral Campaigns • Revue vs. Substack: What Writers Need To Know • How To Integrate Brands After a Merger • 5

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