Mailbrew Marketing Weekly - Marketing Weekly #8

Sunday January, 2021

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

Marketing campaigns you can steal

Brittany JezouitJan 29

3 Lessons Ryan Reynolds Can Teach Marketers About Viral Campaigns

Fab GiovanettiJan 29

Revue vs. Substack: What Writers Need To Know

Erik JonesJan 29

How To Integrate Brands After a Merger

Matt BowenJan 28

5 Reasons Why Your Content Marketing Fails

Alexander BoswellJan 28

Copyblogger

Where to Begin When It’s Time to Edit Your Content

Stefanie FlaxmanJan 27

Overcoming perfectionism while content editing is not an excuse to publish sloppy or uninspired writing. Content that works for your...

The post Where to Begin When It’s Time to Edit Your Content appeared first on Copyblogger.

Buffer Resources

Introducing a Better Way to Engage With Your Instagram Audience

Mike EcksteinJan 26

After working and testing with thousands of customers, we have developed a solution that is truly focused on enabling you to build better relationships and a stronger brand on Instagram.

In most cases, this will be a straightforward issue where you blocked crawling in your robots.txt file. But there are a few additional conditions that can trigger the problem, so let’s go through the following troubleshooting process to diagnose and…

SparkToro

NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience

Rand FishkinJan 26

I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform an audience intelligence search, you’ll see the new “Press” tab on the left sidebar, displaying media sources followed + engaged-with by the searched-for audience. Sometimes, these …

CXL

Segment vs Mparticle

Bud HennekesJan 28

As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine …

Animalz Blog

How to Go Viral: A Content Marketer’s Guide

Ryan LawJan 28

Over the years, we’ve watched an elite club of articles generate hundreds of backlinks and rack up hundreds of thousands of views. These are the articles that went viral, circulating through Twitter, LinkedIn, Hacker News and Reddit, and picking up near-unstoppable momentum in the process. While most articles require a …

GrowthHackers Trending

The NetHunt Way: How to Improve the NPS of a SaaS Product

Jan 27

Newsletters

Carnage Issues

Wine from the inbox

Stephen GallivanJan 28

Wine of the month, Coca-Cola personalization, and the weekly roundup.

The post Wine from the inbox appeared first on Carney.

Podcasts

Everyone Hates Marketers

["Hot Seat" Group Coaching Replay] Learn to Stand Out in 113 Minutes

everyonehatesmarketers.castos.comLouis GrenierJan 29

"How do you make people instantly understand what you do? How to become an authority in my field? How to create content that doesn't sound like everyone else? How to stand out as a job candidate? How to stand out from massive competition?"

This is a sample of the questions …

Duct Tape Marketing

Training Your Brain to Become Mentally Tough

ducttape.libsyn.comJan 29

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He's a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals.

He played an important role in the team's first world series victory in more …

Ecommerce Marketing School with Ben Jabbawy

The 2-Popup Playbook That Will Help You Get New Subscribers And Lock In Sales (List Growth Week #5) #120

share.transistor.fmPrivyJan 29

"The biggest mistake in the history of my business was not collecting emails sooner." Please DON'T let this be you. This 2-popup playbook will help you grow your list AND get sales. And these 4 examples will give you the inspiration you need to get started (btw, there's a link …

Marketing Over Coffee Marketing Podcast

Mask Dr. Jones?

feedproxy.google.comJohn Wall and Christopher PennJan 29

In this Marketing Over Coffee: In this episode, Structured Data, Razer Masks, Text Us, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES – Razer doing masks and Gamer Chair with …

r/marketing

If we dive deeper into the landing pages of successful companies and see how they are gradually upgrading their landing pages to adjust to the 5 stages of customer awareness- there are lots of lessons to learn.

285

Schwartz, a legendary copywriter, and marketer who is still considered one of the pioneers in marketing, explained in his book "Breakthrough Advertising" about 5 different stages of awareness I customers that are used even today, five decades after the book was first published.

When we talk about customer awareness levels, …

The fake success stories are ruining it for me

195

Just a fair warning to my fellow marketeers, because I have seen my share of bullshit here.

You probably have seen them, posts with someone bragging about how they made $$$, while the post does nothing more than repeating some existing marketing frameworks, without much concrete info on the company …

Started a content marketing agency 4 years ago - $0 to $3,333,686 (2021 Update)

172

Marketing - Latest - Google News

New sole owner and CEO takes over at Columbus marketing firm - Columbus Business First

Columbus Business FirstJanuary 29

Ryan Ostrom to Join Jack in the Box Inc. as New Chief Marketing Officer - Business Wire

Business WireJanuary 28

Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast] - Search Engine Journal

Search Engine JournalJanuary 28

IT & Sales: Drive Business Growth Through A Customer-First Digital Transformation - Business Insider

Business InsiderJanuary 28

The Future of B2B Marketing: 4 Areas to Focus On - MarketingProfs.com

MarketingProfs.comJanuary 27

Multilevel Marketing and the Rise of 'Anti-MLM' YouTube - The Atlantic

The AtlanticJanuary 27

Legal marijuana: why it could be fertile ground for the next mega-brand - The Drum

The DrumJanuary 27

Why more brands are looking to augmented reality product try ons to drive sales - Digiday

DigidayJanuary 25

Marketing Jobs on HeyMarketers.com →

Twitter

Marketers

Julian Shapiro @Julian

I've helped 400+ startups acquire customers.

Here's the framework I teach them—for ads, content, referrals, and product.

Hope this helps! A thread:

6.8k

1.3kJan 30 · 1:53 PM

Matthew Kobach @mkobach

Everyone is selfish.

It’s just that some people have figured out how to be selfish in a way that also benefits other people.

1.4k

238Jan 29 · 6:00 PM

Lenny Rachitsky @lennysan

The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇

805

88Jan 30 · 9:10 AM

Hiten Shah @hnshah

Action is the antidote for anxiety.

662

89Jan 30 · 4:57 PM

Brendan Hufford ✏️ @BrendanHufford

Unroll sold all of your inbox data.

Google sold all of your search data.

Facebook sold all of your personal data.

And now, Robinhood sold all of your trading data.

SAY IT WITH ME FRIENDS...

If you aren't paying for the product, you *are* the product.

590

136Jan 29 · 8:39 AM

Ross Simmonds @TheCoolestCool

Nobody:

Not even your mom:

Absolutely no one at all:

Not one soul on the planet:

MARKETERS:

So... A lot of people have been asking about my morning routine...

484

40Jan 29 · 10:47 AM

Nik Sharma @mrsharma

Do good by others and...

That’s it. Just do the right thing.

You don’t need a transactional reason for it.

317

37Jan 29 · 12:26 PM

Corey Haines 💡 @coreyhainesco

This is one of the most remarkable examples of how to get inside the head of someone you’re trying to understand.

Literally narrating their thoughts.

So many applications:
• Teaching
• Customer discovery
• Consulting
• UX design

(h/t @robfitz)

237

72Jan 30 · 12:32 AM

Rand Fishkin @randfish

Made my afternoon.

220

23Jan 29 · 3:53 PM

Carrie Rose @CarrieRosePR

Woke up to my face on the front page of @insideryorks as entrepreneur of the month 🤯

BRB just off to tell my mum 🏃🏽‍♀️

188

10Jan 30 · 3:18 AM

Christina Garnett @ThatChristinaG

Obsessed with this. 😍

187

10Jan 30 · 4:04 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Problem -> Solution

- Open Rate < 20% -> Test subject lines
- Unique Clicks < 2% -> Make your CTA clearer
- Bounce rate > 0.5% -> Clean your list
- Spam rate > 0.8% -> Send to your most engaged subs

Simple.

117

14Jan 30 · 8:10 AM

April Dunford @aprildunford

In case you missed it - I wrote a Positioning Quick Guide for Lenny's Newsletter this week lennysnewsletter.com/p/positioning

110

13Jan 30 · 5:26 AM

Joel Klettke @JoelKlettke

Here’s a question that’s made hiring much easier for me:

“What do you need from me/us to do your best work?”

This one question can get you so much closer to understanding someone’s work style, team dynamic, confidence level... you learn a lot.

5Jan 30 · 10:29 AM

Taylor Holiday @TaylorHoliday

The 4 Peaks Theory of eCommerce

Brands that maintain an efficient MER (5+) at scale almost always create 4 or more planned “peak moments” in the form of:

Product Launches
Promotions
PR/Influencer Hits
Collaborations etc.

Watch this to see what I mean

youtu.be/zBW9NCJ9ttM

6Jan 30 · 8:25 AM

Matt Navarra @MattNavarra

Can you spot the 20 bands featured in this cartoon?

13Jan 29 · 12:37 PM

Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Clubhouse asking me to rate the app when I’m a mere 10 minutes into using it is a bold move.

1Jan 29 · 1:56 PM

Talia Wolf @TaliaGw

Up next for my vaccine. Can’t believe this is actually happening ♥️🎉

1Jan 30 · 1:21 AM

Wil Reynolds @wilreynolds

I wish the leave meeting button was up at the top, near someone's face on zoom, so when you are getting ready to exit a call you don't have to break eye contact looking for that exit button.

4Jan 29 · 10:12 AM

Aleyda Solis 👩🏻‍💻 @aleyda

What got me going this week #sorrynotsorry #fuck2021resolutions

1Jan 30 · 7:08 AM

Kristen LaFrance @kdlafrance

Please send our lil furry family good, healing vibes 🙏

Mister Floof injured his dew claw recently. He is stressed, not eating & in quite a bit of pain. Llama toy seems to help the most.

We go to the vet on Monday 🤞

This dog is my whole soul, it's been a tough few days 😭

0Jan 30 · 2:36 PM

Katelyn Bourgoin ⚡️ @KateBour

One of my fav tips from @JamesClear is about what he calls “habit stacking”

The idea is to combine two habits for maximum impact

I habit stack by combining my daily workout with video/audio based learning

My body and my brain gets a workout 💪🧠

8Jan 29 · 8:24 AM

Pe:p Laja @peeplaja

Sometimes people don't value your product because they haven't felt the pain.

Take flour. What if it wasn't widely available, and you had to grow your own grain, and grind it to make flour? Massive pain. We'd gladly pay more if we experienced the pain first hand.

3Jan 30 · 9:45 AM

Brittany Berger 🦄 Founder & Content Strategist @thatbberg

People love to talk about how small towns are affordable, but hate talking about how they're often exclusive, racist, antisemitic, and inaccessible.

Maybe if small towns were more inclusive more people could see themselves there.

3Jan 30 · 10:33 AM

#MarketingTwitter

Abhijeet | The Lazy Writer @lazywriterabhi

The Newsletter Nerd @axeie6 is back with another episode of her #podcast. And I assure, you will be delighted. Hit the link right away - thenewsletternerdshow.substack.com/p/chantelles-m…

#lazywriter #MarketingTwitter

P. S. @ccmarce_writes We share similar views about having a community. :)

0Jan 31 · 5:46 AM

Olori Crownprince @OloriCrownprin1

Make your business a successful on. Click on the link below.
fiverr.com/s2/cddb1a2cc7
#DigitalMarketing #klaviyo #ecommerce #BlackOwnedBusiness #hiring #MarketingTwitter #Entrepreneurship

1Jan 31 · 5:38 AM

Marketing Madness @marketformore

Two tomatoes... same pic... wait. .... what? What a lie! #MarketingTwitter #pictures #TomatoTuesday #lies

0Jan 31 · 5:38 AM

Will Laurenson @WillLaurenson

Stop guessing and assuming what your customers might or might not want

Ask them instead.

#MarketingTwitter #eComTwitter

0Jan 31 · 5:34 AM

TravoZone @travozone

We care for Customer hence know the different ways to connect us.
#customerservice #CustomerExperience #Customers #socialmedia #MarketingTwitter #business #ecommerce #startups #data #innovation #support #SupplyChain

0Jan 31 · 5:30 AM

Advocitude @Advocitude

Still on the hunt for the best @WordPress content gating plugin? #MarketingTwitter

0Jan 31 · 5:21 AM

betterblogs.co @betterblogs_co

Keyword research tools won't solve your traffic problems. ❌ Understanding your target audience will. ✔️ #SEO #marketingtwitter

0Jan 31 · 5:15 AM

Sarah Johnston the Briefcase Coach @SarahDJohnston

I just noticed @annhandley is using @AWeber for her newsletter. I’ve never heard of this platform, but I am considering a different email platform. Any reviews #MarketingTwitter ?

0Jan 31 · 5:14 AM

Lyndsay Williams @lyndsaymeg

Hi #MarketingTwitter 👋

I’m 20 years deep in #marketing and #creative. 2 yrs back we moved to my family’s #winery to help out, and have a consulting biz I’m growing too.

Where are you from and what’s your niche?

0Jan 31 · 5:09 AM

Kavita jangid @jangid_kavita

⛳Only For First 5 Clients
📣Social Media Promotion Offer
✅Guaranteed FB & Insta Leads
✅Page Promotion
✅Social Media Creatives
✅Page Management
Just @5000 INR
Connect @ 9024789223.
#digitalmarketing #socialpromotion #lead #business #SEO #MarketingTwitter #contentmarketing

0Jan 31 · 5:01 AM

Goldenson @francis_mbonu

Abeg make i do small marketing for my business
#silouhettechallenge #DigitalMarketing #marketing #ecommerce #MarketingTwitter

Goldenson @francis_mbonu

Monday for great achievements....
HOME COLLECTIONS
We deal on ladies shoes n unisex cans ... Facebook link to view our designs facebook.com/House-Of-Merit…
Please help like and share🙏🙏

0Jan 31 · 4:57 AM

Akshaya Chandramouli @axeie6

When I’m 80 years old and sitting in my rocking chair, my grandkids will ask me how I once managed to find the warm, happy corner of Twitter. And I’ll tell them all about the incredible List Lady™ aka @ccmarce_writes 💃

>> bit.ly/2YC0Ebz <<

#marketingtwitter

0Jan 31 · 4:46 AM

Thanks for reading!

Have a great week. 🤓