Mailbrew Marketing Weekly - Marketing Weekly #9

Sunday February, 2021

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

This Is How To Develop a Top-Notch Website Homepage

Matthew RoyseFeb 6

Craft Your Authentic Marketing Strategy By Answering These Three Questions

Mindy Morgan AvitiaFeb 5

When a Gorilla and a Lizard Dominated the Internet

Zach NeumanFeb 5

The Rise of Female Sports Influencers

Tom & JerryFeb 5

It’s in the Service: Examining Chick-fil-A’s Service as a Marketing Strategy

Malin CurryFeb 5

Copyblogger

The Meticulous Writer’s 12-Step Blogging Checklist

Stefanie FlaxmanFeb 3

Do you use a blogging checklist before you publish? While planning your content calendar is the first part of your...

The post The Meticulous Writer’s 12-Step Blogging Checklist appeared first on Copyblogger.

Everyone’s got an opinion on how to create a marketing strategy, but the key components you need to know are: Your value proposition: How your offering relates to a customer’s pain points, needs, or wants. Your target customer(s): An understanding…

SparkToro

New in SparkToro: Enhanced Text and Hashtag Insights

Rand FishkinFeb 4

Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest one. Today, we’re excited to announced an upgraded Audience Insights tab with more data available, and new segmentation of text insights. All the details and a …

CXL

Market Positioning: The Keys To Getting It Right

Bud HennekesFeb 3

In today’s competitive environment, having a great product or service is table stakes for building a profitable and successful business at scale. Many companies, after all, have great products but struggle to keep the lights on. While many factors ultimately determine whether a business thrives or shutters, your market positioning …

Animalz Blog

How to Get Competitors Speaking Your Language

Ryan LawFeb 3

In 2014, I read an article that has remained lodged in my brain ever since. Competition was growing in content marketing, the author argued, and declining ROI was an inevitable consequence. An interesting article, sure, and ahead of its time—but not extraordinary. The writing was bare-bones and utilitarian. There was …

GrowthHackers Trending

AMA with Tjaša Deu, Content Creator specializing in YouTube

Feb 4

0-33 Domain Authority Growth In Only 4 Weeks

Feb 2

Do I Need a Landing Page, a Sales Funnel, Or a Store

Feb 5

How To Build Powerful Education Apps

Feb 4

Newsletters

Carnage Issues

May the best commercial win

Stephen GallivanFeb 4

The biggest day in advertising & the weekly roundup.

The post May the best commercial win appeared first on Carney.

Podcasts

Everyone Hates Marketers

What It Takes to Build Successful Marketing Teams (Over & Over Again)

everyonehatesmarketers.castos.comLouis GrenierFeb 2

My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform.

In this episode, Udi Ledergor talks about how he draws on …

Duct Tape Marketing

Restoring Common Sense in Business

ducttape.libsyn.comFeb 4

n this episode of the Duct Tape Marketing Podcast, I interview Martin Lindstrom. He's the founder and chairman of Lindstrom company. The world's leading brand and culture transformation group operating across five continents and more than 30 countries. He's also the author of a new book we're going to talk …

Ecommerce Marketing School with Ben Jabbawy

The Top 3 Plays For Clothing & Apparel Brands (That We Stole From Thousands Of Customers) #125

share.transistor.fmPrivyFeb 5

We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every clothing and apparel brand needs to run. He spent months looking at customer data …

Marketing Over Coffee Marketing Podcast

Superb Owl Prelude!

feedproxy.google.comJohn Wall and Christopher PennFeb 5

In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the …

r/marketing

Landed a Job!

330

Hello everyone! First time posting in here but i’ve been a frequent lurker of the community lol. I just wanted to share a massive milestone I hit today... I got my first official job in marketing!

After graduating with a degree in marketing just last month I was really worried …

1 Year at company: Too early to look for a new job?

I have been at a company for a year as a brand manager. I repaired our sales channels (Amazon, Website) and raised our monthly online sales from 2k a month to 20k a month in the year I’ve been here.

I also have gotten great experience creating content on my …

Content marketing: how do you find new ideas for content?

I’m running out of ideas for social media and blog posts. It feels like there’s only so much I can write about.

Where do you typically draw inspiration from? Competitors? Certain social media accounts? Content marketing blogs?

Any help would be appreciated!

Marketing - Latest - Google News

Dropshippers can make millions selling cheap products on Facebook, Instagram and TikTok, but buyers beware - CNBC

CNBCFebruary 6

Why Memes Will Never Be Monetized - Jacobin magazine

Jacobin magazineFebruary 6

Marketing campaign urges Granite Staters to shop local - WMUR Manchester

WMUR ManchesterFebruary 5

Tim Jones named chief operating officer of Publicis Groupe Marketing Services in U.S. - AdAge.com

AdAge.comFebruary 5

Marketing strategy can be neither wholly planned nor wholly agile - Marketing Week

Marketing WeekFebruary 5

5 Top Influencer Marketing Tools to Find the Most Influential People - Search Engine Journal

Search Engine JournalFebruary 5

10 practical ways to grow your local business with digital marketing in 2021 - Marketing Tech

Marketing TechFebruary 4

The Difference Between Growing a Business and Growing a Brand - Entrepreneur

EntrepreneurFebruary 3

Marketing Jobs on HeyMarketers.com →

Twitter

Marketers

Matthew Kobach @mkobach

I have an affinity for people who create.

It takes a lot to put yourself out there. It’s easy to criticize, it’s hard to build.

3.5k

610Feb 06 · 8:40 AM

Christina Garnett 🧡 @ThatChristinaG

Marketing Twitter is going to break this app tomorrow, deconstructing all the ads.

690

52Feb 06 · 2:36 PM

Hiten Shah @hnshah

Founders, you don’t have the time to take things personally.

417

70Feb 06 · 9:07 PM

Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

🚨 Announcement Time 🚨

Fix My Churn is no longer taking on new clients because...

I'm joining the @klaviyo team as the very first Customer Evangelist!

To say I'm excited about this is an understatement and (per usual) I have thoughts to share 👇

429

3Feb 05 · 6:21 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

How I went from $0 to making over $50 million for my clients (while being sick).

A thread on how an incurable disease and email changed my life:

369

62Feb 05 · 8:30 AM

Wil Reynolds @wilreynolds

Here's a little perspective you may not think of that comes from being a black speaker at a conference...often times the staff who clean up the plates and open the doors (to make sure you are allowed in rooms) are black.

175

17Feb 06 · 4:58 AM

Gari Cruze @garicruze

Marketing's ridiculous demise summed up in three simple tweets from @tomfgoodwin

156

26Feb 05 · 1:34 PM

Lenny Rachitsky @lennysan

After Elon’s visit, max capacity Clubhouse rooms now a daily thing

146

8Feb 06 · 8:47 AM

Rand Fishkin @randfish

Two thoughts on Microsoft's decision to stop funding any members of Congress who supported overturning the Presidential election:

1) It's the right thing to do.

2) The funding of campaigns by corporations is horrifying and should be illegal.

111

14Feb 06 · 12:28 PM

Aleyda Solis 👩🏻‍💻 @aleyda

Finished watching the 5th season of The @ExpanseOnPrime, and wow! I was already a fan but the 5th season has been just fantastic: The best of Sci Fi out there.

And I love seeing my favorite character shining even more once again 😉

PS: It's obviously Chrisjen Avasarala!

105

1Feb 06 · 5:51 AM

Katelyn Bourgoin ⚡️ @KateBour

I've worked 60-70 hours a week since returning from the holidays. I feel the burnout steadily creeping in.

This is a reminder to myself and others...

Take time off

Slow down

Breathe

If you push too hard, you'll crack.

13Feb 05 · 10:33 AM

April Dunford @aprildunford

I feel like tech companies are more focused on training than they were pre-covid. I've done more in-house training sessions so far this year than 2019 in total.

3Feb 06 · 9:07 AM

Joel Klettke @JoelKlettke

I think
That people think
That I think I’m too cool for them
Or uninterested in them

When the truth is:
I am exhausted

5Feb 05 · 6:56 PM

Marijana Kostelac ✏️ @MarijanaKay

This is 30 ✨

I'm very ready for a new decade of loving my people (and myself) hard, breathing deeply, spending time in nature, and growing into next versions of me. Let's go! 💙

0Feb 06 · 8:34 AM

Kevin_Indig @Kevin_Indig

Everybody can read 52 books a year.

The better question is “how many pages have you read?”

The best question is “what have you learned?”

10Feb 05 · 4:33 PM

Carrie Rose @CarrieRosePR

Why am I so emotional this week? Cried 3 times today and one of those times was when this got delivered from @WillHobson ❤️❤️

He’s always believed in me and been my biggest support

Thank you so much

1Feb 06 · 8:33 AM

Pe:p Laja @peeplaja

Jesus has a great affiliate program.

4Feb 05 · 11:44 AM

Matt Navarra @MattNavarra

Instagram is realizing it's not so easy to knock off TikTok cnn.it/3ty9A0e

8Feb 05 · 6:36 AM

Taylor Holiday @TaylorHoliday

Cheers to all the google analytics annotators.

You are my favorite authors.

0Feb 05 · 4:03 PM

Jay Acunzo @jayacunzo

Me: (finally checks profile of business influencer everyone keeps raving about)

Me: (immediately detects massive levels of absolute bullshittery)

Me: (pulls blanket further over head)

(Just me?)

1Feb 06 · 3:33 PM

Eddie Shleyner @VeryGoodCopy

Strong #writing doesn’t repeat itself:

❌ “She nodded her head in agreement.”

(Nodding *is* agreeing.)

❌ “She nodded her head.”

(What else are you going to nod?)

✅ “She nodded.”

Edit for redundancies.

P.S. check below for 19 more examples 👇

#marketing #copywriting

5Feb 05 · 8:00 AM

Miles Beckler @milesbeckler

I only send emails to my list when I'm inspired...

Fortunately I sit down at my desk with coffee at 6am every day and get inspired.

0Feb 06 · 5:56 AM

Ross Simmonds @TheCoolestCool

Let's play a game 👉 It's your company. You get to have one team in your organization that is filled with nothing but the best. What do you want...

The best sales team ever
The best finance team ever
The best product team ever
The best marketing team ever

4Feb 05 · 10:57 AM

Corey Haines 💡 @coreyhainesco

The new Home page in the @SwipeFilesco community thanks to @CircleApp 🤩

Makes it super easy to scroll through new posts and comments, see trending topics, and catch up in a nice feed.

2Feb 05 · 6:57 AM

#MarketingTwitter

Ryan Bonnici ⚡️ CMO, Whereby @ryanbonnici

Yo #MarketingTwitter - here are some 🔑 #jobs I’m trying to fill @whereby:

- head of content
- head of growth mktg
- head of brand
- head of mops/tech

Halp me please.

PS: have called them all ‘head ofs’ here as the seniority level is flexible to the person (eg. director/etc)

23Jan 31 · 12:58 PM

Lisa Baer @lbaer_lisa

Before #MarketingTwitter analyzes the Super Bowl ads I think it’s important to note how many ads were leaked ahead of today. I’ve seen more than in preclude years this week. What do you think about this strategy?

0Feb 07 · 5:45 AM

Dressage Talk @Dressage_Talk

#NewProfilePic2021
Time for a refresh! What do you think of the new logo?

#NewLogo #marketing #socialmedia #share #tellme #opinion #MarketingTwitter #dressagejudgetalk

0Feb 07 · 5:41 AM

Dakshin Adyanthaya @upsidedakshin

#GetFeatured: I am taking a question on learning new languages for personal growth, for a very special guest (a technomad language hacker) on tomorrow's recording of #DeliberateTalks #Podcast. If you want to feature your question on the show, ask! #MarketingTwitter
@PixelatedEgg

0Feb 07 · 5:36 AM

Joseph Burtoni @JBBurtoni2

#MarketingTwitter - If you are part of a #SuperBowl war room today, stay strong. The rest of the world knows you are the true heros of the day.

0Feb 07 · 5:31 AM

Coveted_communication @Covetedcomms

Who is best placed to deliver advocate marketing?

@Advocitude has some great tips for both generalists and advocate marketers.

#MarketingTwitter #CustomerAdvocacy #MarketingTips #Marketing

Advocitude @Advocitude

As with most things in #marketing those who don't know assume that generalists can fulfil the role of an advocate marketer. Which they can as long as they can strike a balance between forming great relationships with customers & ensure the consistent flow of customer led-content

0Feb 07 · 4:36 AM

Malav Warke 😎 @malavwarke

Use documentation & resources for users to scale

Growth Hacking Thread Day 30👇

#GrowthHacking #GrowthMindset #GrowthHacker #MarketingTwitter #Growth #marketing #startups #product

0Feb 07 · 4:36 AM

Victor Afia @victor_afia

Reduce doubts; Increase trust.

#marketing #MarketingTwitter #Customerfirst

1Feb 07 · 4:35 AM

Jake Sanders @POSMarketer

soundcloud.com/audiocontentla… #MarketingTwitter #meditation #marketing #chill

0Feb 07 · 4:34 AM

Audio Content Lab @audiocontentlab

Instead of launching a weekly podcast that disappears in 174 days, find out how Branded Sound Experiences, Audio Blogs, and Commercial Musicals, might help your brand make the right kinda noise, in your marketplace. LISTEN --> soundcloud.com/audiocontentla… #podcast #MarketingTwitter

0Feb 07 · 4:32 AM

Super Intelligence @hotnewtrend

Don’t worry about trying to find motivation.

Instead, figure out what you are determined to do.

Determination > motivation.

Find out what you must have.

#business #MarketingTwitter #EconTwitter #startup #AcademicTwitter #AcademicChatter

2Feb 07 · 4:23 AM

Frazer Lloyd-Davies @Frazer_LD

I'm reading the 2020 Local Search Ranking Factors survey because I'm cool... 😎

Just look how influential GMB & Reviews are! What's more reviews are super easy to get & you'll be surprised how few of your competitors bother. #LocalSEO #MarketingTwitter

whitespark.ca/blog/2020-loca…

0Feb 07 · 3:52 AM

Thanks for reading!

Have a great week. 🤓