Mailbrew Marketing Weekly - Marketing Weekly #11

Everything I Currently Read Online Is From 6 Years Ago • “This world does not move without Black creativity” • I Infiltrated a Pre-IPO Startup, as Their #1 Salesperson • How Facebook, Instagram, Twitter, and LinkedIn Are Supporting Black History Month • High Unsubscribe Rate? It Could Be a Good Thing • 4 Vital Elements of Appealing Copywriting Offers • 4-Day Work Weeks: Results From 2020 and Our Plan for 2021 • The Beginner’s Guide to Link Building • The Secret Is… There Is No Secret. • Closing The Backlink Gap: What It Takes To Outrank Your Competition
21
Sunday February, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

4 Vital Elements of Appealing Copywriting Offers

Sonia SimoneFeb 16

If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,...

The post 4 Vital Elements of Appealing Copywriting Offers appeared first on Copyblogger.

4-Day Work Weeks: Results From 2020 and Our Plan for 2021

Nicole MillerFeb 18

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once.

I especially wanted to

The Beginner’s Guide to Link Building

Tim SouloFeb 18

If you’re just starting out in SEO, figuring out link building can be quite a challenge. Some SEOs will tell you to create great content and wait for links to come naturally, others will insist that strategic link prospecting and

Read more ›

The post The Beginner’s Guide to …

The Secret Is… There Is No Secret.

Rand FishkinFeb 17
This is a blog post about spaghetti alla carbonara. It is also a blog post about the perfection of simple things. And about the remarkable effort required to perfect a craft, even a very simple one. And, finally, it’s about all that is wrong with the phrase: “The secret to …

Closing The Backlink Gap: What It Takes To Outrank Your Competition

Alex TachalovaFeb 17

There’s no shortage of SEO advice on how to rank higher for key terms. Create high-quality content. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. But what does it take …

How to Do a Content Audit (the Strategic Way)

Ryan Law and Andrew TateFeb 18

Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once, and you can generate traffic, links, and sales from it for months to come. To a point. Traffic to older content naturally decays. Without a strategy in place, early results …


Newsletters

📈Robinhood

Ali AbouelattaFeb 19
How Robinhood Got Nearly 1 Million Users Before the Company Even Existed

Just the way we roll 😎

Stephen GallivanFeb 18

Giant snowballs & the weekly roundup.

The post Just the way we roll 😎 appeared first on Carney.


Podcasts

Mojca Žove — The Science of Facebook Ads, Channel Experimentation, and Tiger King

share.transistor.fmCorey HainesFeb 17
Mojca is the founder of Super Spicy Media (a boutique Facebook ads agency) and the creator of The Science of Facebook Ads, which speaks for itself.

Ashley Levesque — Challenger Brands, Channel Sales, and The Myth of "Boring Industries"

share.transistor.fmCorey HainesFeb 15
Ashley is the Director of Marketing for Demio — a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.

[Replay] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”

This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For …

Using Video at Every Stage of The Customer Journey

In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

How To Get Started With Newsletters (After Your Automated Emails Are Up And Running) #135

Most brands start sending newsletters before setting up their automated emails. But your automated emails are on and make you money 24/7. So on the last day of our email marketing bootcamp, Lauren’s sharing her favorite tips to help you get started with your newsletters. Get 5 newsletter ideas so …

Unfriending Australia

feedproxy.google.comJohn Wall and Christopher PennFeb 19

In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison’s Twitter Before and After …


Landed my first Marketing job!

2 degrees, no experience but i got hired as a social media marketeer! I'm so thrilled. After 9 months of looking i got hired!

Edit: Thanks for your kind comments and the awards!



Marketing Jobs on HeyMarketers.com →


Twitter

mkobach
Matthew Kobach @mkobach

Be unapologetically you.

It helps cut out the people who eventually wouldn’t like you anyways.

349Feb 19 · 6:44 PM
lennysan
Lenny Rachitsky @lennysan

Mission → Vision → Strategy → Goals → Roadmap → Task

As taught to us by Oceans 11 👇

102Feb 19 · 1:27 PM
hnshah
Hiten Shah @hnshah

Most early stage startups struggle with improving their products fast enough after some initial traction.

69Feb 18 · 9:58 PM
Julian
Julian Shapiro @Julian

By the way, these are my notes on style taken from my writing handbook. It's free—there's nothing to sell you.

julian.com/guide/write/in…

84Feb 18 · 9:39 PM
aprildunford
April Dunford @aprildunford

Most of the weak go-to-market stuff I see isn't because the company's positioning is bad per se - it's because every senior person on the team has a slightly different interpretation of it.

34Feb 19 · 11:27 AM
randfish
Rand Fishkin @randfish

1 in 20 Americans is vaccinated. Amazing! twitter.com/USVaccineCount…

USVaccineCount
US Vaccine Tracker @USVaccineCount

▓░░░░░░░░░░░░░░░░░░░ 5.1%

32Feb 19 · 5:35 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

If you allocated a percentage of your marketing budget every month to creating content assets that are:

1) Optimized for high value keywords
2) Worth sharing on social media
3) Ridiculously helpful
4) Worth referencing

You will eventually find a competitive advantage.

39Feb 20 · 11:57 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

It’s ok to change your mind.

Unlearning is a massively underrated skill.

31Feb 20 · 6:16 AM
CarrieRosePR
Carrie Rose @CarrieRosePR

Im in an agency Whatsapp group and the biggest discussion point right now is MENTAL HEALTH of staff. Ive seem some heart breaking messages come through and we have a duty of care too. Do what you need for your staff

9Feb 19 · 4:40 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Scale Ecommerce Brands with Email:

($0 - $100K) Basic Flows + 1 campaign/week

($100k -500K) Abandoned Cart + Winback flows + 2 Campaigns/week

($500K - 5M) Brose abandonment + Sunset Unengaged flows + 3-5 Campaigns/week

($5M) Cross-Sells + Upsells + 3-5 Campaigns/week

18Feb 19 · 8:12 AM
theandreboso
Andrea Bosoni @theandreboso

How to get traffic (without getting lucky):

- Have a blog on your own domain
- Discover questions your potential customers might have

Then write. Write at least 250 words every single day to answer them.

10Feb 19 · 4:36 AM
TaylorHoliday
Taylor Holiday @TaylorHoliday

1/ My favorite description of #NFT’s continues to be:

A NFT is the most efficient store of cultural energy

When you think about something like Anthony Edwards dunk last night, a @nba_topshot NFT would capture and maintain the energy from that moment better than any other form

23Feb 20 · 2:32 PM
lovevalgeisler
Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Things to discuss before marriage:
- religion
- politics
- money
- family plans
- if you do or do not want a piano in your home one day

4Feb 20 · 7:26 AM
timsoulo
Tim Soulo @timsoulo

Sooo... Clubhouse..

Can someone please explain what is it good for? 🤔

I mean..

Let's say I jump on a call with an interesting person... Why do this on Clubhouse? Why not upload our conversation on YouTube or make it a Podcast?

What am I missing here?

0Feb 19 · 12:44 AM
peeplaja
Pe:p Laja @peeplaja

I'm thinking of starting a founders-only group, for support/advice/camaraderie/venting. Grow together type of thing.

1Feb 20 · 3:12 PM
jimmy_daly
Jimmy Daly @jimmy_daly

the current state of content marketing: companies are hiring

10Feb 19 · 12:43 PM
kdlafrance
Kristen LaFrance @kdlafrance

Why are 4 day weeks so much longer than 5 day weeks?

0Feb 19 · 3:37 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Introducing @Shopify's new esports team.

Starcraft is one of the first games I got addicted to and spend so much lifetime on.

I'm very excited about this!

ShopifyRebels
Shopify Rebellion @ShopifyRebels

We’d like to play too.

Introducing the Shopify Rebellion

1Feb 19 · 1:00 PM
jayacunzo
Jay Acunzo @jayacunzo

Every time I attend a virtual event, clubhouse room, or any “of the Internet” discussions on money, jobs etc, I have to remind myself: “this is not representative of the vast majority of people.”

What is missing when us smarty pants business types debate society is... society.

1Feb 19 · 7:33 PM
milesbeckler
Miles Beckler @milesbeckler

PSA: Passive Income via internet marketing, online entrepreneurship & affiliate marketing is a lie.

Uncle Scam (the tax man) considers it ordinary/active income.

& it takes work to plan/launch/grow/maintain.

Embrace the fact that you're BUILDING a business.

#PassiveIncomeLie

3Feb 19 · 6:38 AM

Thanks for reading!

Have a great week. 🤓


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