Mailbrew Marketing Weekly - Marketing Weekly #11
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Here's your weekly marketing brew. ☕️
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Blogs
“This world does not move without Black creativity”
I Infiltrated a Pre-IPO Startup, as Their #1 Salesperson
High Unsubscribe Rate? It Could Be a Good Thing
4 Vital Elements of Appealing Copywriting Offers
If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,...
The post 4 Vital Elements of Appealing Copywriting Offers appeared first on Copyblogger.
4-Day Work Weeks: Results From 2020 and Our Plan for 2021
In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once.
I especially wanted to
The Beginner’s Guide to Link Building
If you’re just starting out in SEO, figuring out link building can be quite a challenge. Some SEOs will tell you to create great content and wait for links to come naturally, others will insist that strategic link prospecting and…
The post The Beginner’s Guide to …
The Secret Is… There Is No Secret.
Closing The Backlink Gap: What It Takes To Outrank Your Competition
There’s no shortage of SEO advice on how to rank higher for key terms. Create high-quality content. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. But what does it take …
How to Do a Content Audit (the Strategic Way)
Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once, and you can generate traffic, links, and sales from it for months to come. To a point. Traffic to older content naturally decays. Without a strategy in place, early results …
Newsletters
📈Robinhood
Just the way we roll 😎
Giant snowballs & the weekly roundup.
The post Just the way we roll 😎 appeared first on Carney.
Podcasts
Mojca Žove — The Science of Facebook Ads, Channel Experimentation, and Tiger King
Ashley Levesque — Challenger Brands, Channel Sales, and The Myth of "Boring Industries"
[Replay] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)
When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”
This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For …
Using Video at Every Stage of The Customer Journey
In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.
How To Get Started With Newsletters (After Your Automated Emails Are Up And Running) #135
Unfriending Australia
In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison’s Twitter Before and After …
Landed my first Marketing job!
2 degrees, no experience but i got hired as a social media marketeer! I'm so thrilled. After 9 months of looking i got hired!
Edit: Thanks for your kind comments and the awards!
Marketing Jobs on HeyMarketers.com →
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Be unapologetically you.
It helps cut out the people who eventually wouldn’t like you anyways.
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Mission → Vision → Strategy → Goals → Roadmap → Task
As taught to us by Oceans 11 👇
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Most early stage startups struggle with improving their products fast enough after some initial traction.
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By the way, these are my notes on style taken from my writing handbook. It's free—there's nothing to sell you.
julian.com/guide/write/in…
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Most of the weak go-to-market stuff I see isn't because the company's positioning is bad per se - it's because every senior person on the team has a slightly different interpretation of it.
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1 in 20 Americans is vaccinated. Amazing! twitter.com/USVaccineCount…
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▓░░░░░░░░░░░░░░░░░░░ 5.1%
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If you allocated a percentage of your marketing budget every month to creating content assets that are:
1) Optimized for high value keywords
2) Worth sharing on social media
3) Ridiculously helpful
4) Worth referencing
You will eventually find a competitive advantage.
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A Google Page Experience Audit (15 Steps + Free Audit Template)
by @olgazarzeczna
seosly.com/google-page-ex…
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It’s ok to change your mind.
Unlearning is a massively underrated skill.
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Im in an agency Whatsapp group and the biggest discussion point right now is MENTAL HEALTH of staff. Ive seem some heart breaking messages come through and we have a duty of care too. Do what you need for your staff
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Scale Ecommerce Brands with Email:
($0 - $100K) Basic Flows + 1 campaign/week
($100k -500K) Abandoned Cart + Winback flows + 2 Campaigns/week
($500K - 5M) Brose abandonment + Sunset Unengaged flows + 3-5 Campaigns/week
($5M) Cross-Sells + Upsells + 3-5 Campaigns/week
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How to get traffic (without getting lucky):
- Have a blog on your own domain
- Discover questions your potential customers might have
Then write. Write at least 250 words every single day to answer them.
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1/ My favorite description of #NFT’s continues to be:
A NFT is the most efficient store of cultural energy
When you think about something like Anthony Edwards dunk last night, a @nba_topshot NFT would capture and maintain the energy from that moment better than any other form
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Things to discuss before marriage:
- religion
- politics
- money
- family plans
- if you do or do not want a piano in your home one day
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Sooo... Clubhouse..
Can someone please explain what is it good for? 🤔
I mean..
Let's say I jump on a call with an interesting person... Why do this on Clubhouse? Why not upload our conversation on YouTube or make it a Podcast?
What am I missing here?
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I'm thinking of starting a founders-only group, for support/advice/camaraderie/venting. Grow together type of thing.
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the current state of content marketing: companies are hiring
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Why are 4 day weeks so much longer than 5 day weeks?
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Introducing @Shopify's new esports team.
Starcraft is one of the first games I got addicted to and spend so much lifetime on.
I'm very excited about this!
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We’d like to play too.
Introducing the Shopify Rebellion
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Every time I attend a virtual event, clubhouse room, or any “of the Internet” discussions on money, jobs etc, I have to remind myself: “this is not representative of the vast majority of people.”
What is missing when us smarty pants business types debate society is... society.
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PSA: Passive Income via internet marketing, online entrepreneurship & affiliate marketing is a lie.
Uncle Scam (the tax man) considers it ordinary/active income.
& it takes work to plan/launch/grow/maintain.
Embrace the fact that you're BUILDING a business.
#PassiveIncomeLie
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Sharing is caring! If you know something informative, share it so others can learn. If you’ve done something difficult and learnt a lesson, share how you did it. You never know what good positive change you may bring and how many lives you end up changing #marketingtwitter
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Last Call 🚨
Here's your last chance to grab @taglayer - a tool that helps you craft unique experiences for your customers by letting you show the right content at the right time to the right customers with #nocode. Sweet right?
buff.ly/3lc3kFI
#MarketingTwitter
#SaaS
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Is there an #onlyfansgirl out there that wants to do a #frf ❔❔💕
#marketing #MarketingTwitter #Marketer #WallStreet #socialmediamarketing #onlyfans #onlyfansslut #onlyfanslover #onlyFans #onlyfanLEAKS #onlyfanscontent #followforfollow #girlskissing #GirlBoss
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There are also lots of good tips on how to build a trustworthy event that gets people coming back year after year.
#MarketingTwitter
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How do you get @BarackObama to come speak your event?
Listen in as @jenniferlund speaks with @OBF CEO, Christoffer Ormberg, to hear how it all went down.
Apple: apple.co/3rWmqDM
Spotify: spoti.fi/2M2e2TZ
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Going on a limb, #MarketingTwitter.
Marketing budgets are dumb, and should only be a guideline. If you have an opportunity to drive a 2-to-1 ROI, invest a million bucks every time. Thanks to landing page sales conversion data, you know the exact ROI of most digital investments.
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This is one of my favorite Marketing/Econ docs.
If you don't know the story behind the economic switch from Utilitarian to Consumerism in US after WWII, then you want to peep this.
Crazy fascinating! #MarketingTwitter
youtube.com/watch?v=eJ3RzG…
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#marketingtwitter👇
We're happy to consider remote working if it all fits together.
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We're looking for a Growth Consultant (Marketing Manager) who has a range of experience across inbound marketing, conversational marketing and account-based marketing, with a real focus on content marketing.
hubs.ly/H0GBhB_0
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¿Qué es el marketing de clientes?
El marketing de clientes es cualquier tipo de marketing diseñado para atraer a los clientes ya existentes, en lugar de un nuevo público.
👇👇👇👇👇
bit.ly/Marketing_de_C…
#marketing #MarketingTwitter #Mercados #ClientesSatisfechos
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Tips for being social😇
1. Be active
2. Be interesting
3. Be humble
4. Be unprofessional
5. Be honest and respect the rules
Source: Kaplan & Haenlein. (2010). Users of the world unite! The challenges & opportunities of social media.
#marketingtwitter #socialmedia #engagement
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Coineek! remains your guaranteed approach to financial independence. #cryptocurrency #trading #Millonarios #makemoneyfromhome #makemoneyonline #BitcoinCash #bitcointrading #Traders #Investment #invest #forextrading #Crypto #CryptocurrencyNews #cash #MarketingTwitter #Marketing
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If you're Keith Gill (aka Roaring Kitty) - what's your plan next business wise? Start a course on how to analyse the market, write a book how I disrupted the market, or???
#marketing #MarketingTwitter $GME
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Seeing a brand ignore their DMs but send post after post, story after story...
You're doing it wrong.
#MarketingTwitter
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Thanks for reading!
Have a great week. 🤓
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