Mailbrew Marketing Weekly - Marketing Weekly #14

Digital Marketing Lessons From Tango • Amazon Quietly Tweaked Its New Icon To Make It Look Less Like Hitler • I Published a Children’s Book Series in My 20s and This Is What I Wish I’d Known About Marketing • Why Alt Text Makes Me Skeptical of Google’s So-Called Wokeness • Everyone Hates Marketing Their Own Work • How to Write Like Hemingway • Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow • How to Start a Career in Digital Marketing (7 Steps) • Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be) • How to Build Authority and Elevate Your Brand with Press
14
Sunday March, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How to Write Like Hemingway

Brian ClarkMar 8

Think you’re not in a position to learn how to write like Hemingway? Many business people faced with the task...

The post How to Write Like Hemingway appeared first on Copyblogger.

Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Ivana ZuberMar 10

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’ll share

How to Start a Career in Digital Marketing (7 Steps)

Si Quan OngMar 11

start a digital marketing careerI don’t have a degree in marketing—only one in psychology. Yet, I’ve been working in digital marketing for the past five years. That’s the beauty of this industry. You don’t need to be certified to work as a digital marketer.

Read more ›

The post How to Start a …

Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Rand FishkinMar 8
Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um… Strategy. Targeting. And, uh… give ’em fun names like Workin’ Wendy and Stay-at-Home Steve, or something.”You: “Oh god, not again…” A few years back, I worked …

How to Build Authority and Elevate Your Brand with Press

Stephanie LeeMar 10

There’s this misconception that businesses must get to a certain level before they’re ready for press. As if they need to be some big-shot executive or Fortune 500 company before anyone in press looks their way. Nope! As someone who’s been on both sides of the publishing table for over …

How to Write a Blog Post Outline

Gail MarieMar 10

A road trip across America can take a thousand different roads and take in a thousand different sights. Your map makes the journey possible. It helps you to plot a clear route from point A to point Z. It also helps shape the type of journey you’ll have and the …


Newsletters

Marching along

Stephen GallivanMar 11

iOS 14 troubles & the weekly roundup.

The post Marching along appeared first on Carney.


Podcasts

Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology

share.transistor.fmCorey HainesMar 8
Benji is the co-founder of the content marketing agency Grow & Convert, which works with B2B SaaS companies.

[Replay] Nail Your Product Launch in 3 Steps

Are you on the verge of launching your product but unsure about your go-to-market strategy?

After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, (now ex-)VP of Marketing at HubSpot.

It was well worth the wait. In this episode, you will learn how to target …

Finding Joy In Your Business

In this episode of the Duct Tape Marketing Podcast, I interview Shani Godwin. Shani is the founder of Communique USA. She has created a new program called JOY Economics which is a coaching program that teaches entrepreneurs how to turn their personal stories into powerful brand content.

You Need To Read Emails From These 5 Woman-Owned Brands #150

If you're a regular listener on the show, you know how often we talk about finding brands that inspire you. And on today's episode, Lauren from our marketing team is sharing 5 women-owned brands that consistently send amazing emails. So you can get ideas for your own emails (and drive …

Trust Insights CEO Katie Robbert

feedproxy.google.comJohn Wall and Christopher PennMar 12

In this Marketing Over Coffee: In this episode Women’s History Month, Podcast Pitfalls, Peloton, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business International Women’s Day Monday March 8, 2021 and this is Women’s History Month Image courtesy of Catherine and Sarah …


Raise Your Hand if You are a Marketing Team of One

I am!

I love being in charge, getting things done, and doing every part of marketing: creative, analytics, strategy, direct response (although it can feel like whiplash!) I love using marketing technology to keep my head above water. I'd much rather be a marketing team of one than be siloed …

Biggest Illusion created by Digital Marketing Gurus: Learn a skill, Become a Coach. It's that simple.

The journey from learning a skill to becoming a coach is as huge as it can be. A 10$ Course can't make you a coach in 30 days where you can sell your 50$ Courses saying their value is more than 1000$.

There are so many beginners falling into …

My client paid for not followers on Instagram; I’m dumbfounded of where to go from here...

Pretty much as the title says.

I have been working with my first client since the start of September 2020 running his socials for his start up podcast which kicked off in January 2021.

We have mainly been focusing on Instagram as that’s his preferred platform, organic growth has been …



Marketing Jobs on HeyMarketers.com →


Twitter

mkobach
Matty Kobach @mkobach

I unexpectedly lost my dad 5 years ago today. Whenever I called him he’d answer the phone with an enthusiastic “Matty!”

I miss that.

16Mar 12 · 6:32 AM
hnshah
Hiten Shah @hnshah

Founders: How did you learn sales?

59Mar 11 · 2:06 PM
aprildunford
April Dunford @aprildunford

Good morning! This is a reminder that bosses and companies can delight or disappoint you, but betting on yourself is always a good decision.

49Mar 13 · 6:41 AM
theandreboso
Andrea Bosoni @theandreboso

Twitter becomes 10x better when you stop trying to build an audience and start trying to build relationships.

59Mar 13 · 5:45 AM
CarrieRosePR
Carrie Rose @CarrieRosePR

Amazing creative by Corona 🍺

“Almost time to come out of hiding” advertising 👏👏

32Mar 12 · 10:24 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Ideas are easy. Solid execution is hard.

Wanna see results? Don’t be another “idea person” that talks a big game. Put your head down and do the work.

41Mar 12 · 3:43 AM
BrendanHufford
Brendan Hufford ✏️ @BrendanHufford

Building a community?

Bookmark this tweet for the next time you:

Lose your way

Get overwhelmed by a hater

Or just need a reminder to KEEP GOING.

24Mar 13 · 6:09 AM
ThatChristinaG
Christina Garnett @ThatChristinaG

CEO of not unsubscribing to emails and newsletters because I know who is creating them.

8Mar 12 · 4:35 AM
MattNavarra
🟣 Matt Navarra @MattNavarra

social media managers

the most overused buzzwords in social media...?

24Mar 12 · 5:01 AM
randfish
Rand Fishkin @randfish

Seeking a guide on what happens post-Google-FLoC (& death of 3rd-party cookies) to:

- Remarketing & retargeting
- Display ad landscape
- Social ad landscape
- Non-Google ad networks

Anyone written something great on this?

18Mar 12 · 11:05 AM
peeplaja
Pe:p Laja @peeplaja

If it moves, the eye will follow.

No eye can resist movement.

The eye will track to whichever object was most recently set in motion.

And they will not read your messaging, follow along, engage with your narrative, sign up for your thing.

Avoid animation on your website.

15Mar 12 · 6:50 PM
kdlafrance
Kristen LaFrance @kdlafrance

To all the ADHD supplement companies running shame-based ads on Insta with "I used to take Adderall every day and it was horrible" messaging: Enough.

There are real humans with imbalances who need Adderall.

Making consumers feel less than is not okay. Ever.

6Mar 11 · 4:21 PM
lovevalgeisler
Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

I keep saying I want to meet my Internet friends in real life but at this point my personality is 100% reliant on memes so idk

2Mar 13 · 9:53 AM
benjihyam
Benji Hyam @benjihyam

Talent hack: find freelancers who don’t actually want to run the business side of things, provide them consistency in work, autonomy and incentivize them monetarily... Get amazing results

2Mar 11 · 1:49 PM
TaylorHoliday
Taylor Holiday @TaylorHoliday

Come up with good reasons for your brand to be top of mind the next week.

Checks are hitting accounts and the bump will be real for those that meet the moment.

1Mar 13 · 11:24 AM
jayacunzo
jay acunzo @jayacunzo

Things I’ve learned trying to tour 2-6 open houses per weekend during a pandemic with a toddler and a pregnant wife:

Bourbon tastes, like, really good.

0Mar 13 · 11:21 AM
coreyhainesco
Corey Haines 💡 @coreyhainesco

Introducing: ✨ Tiny Marketing Ideas ✨

An evergreen newsletter that sends you bite-sized marketing tactics, lessons, and examples every day.

I'll be adding more and more as time goes on.

Subscribe here → swipefiles.com/tiny

2Mar 11 · 12:30 PM
JoelKlettke
Joel Klettke @JoelKlettke

Never give up, gang.
A case study that went to a client’s customer for approval March 17, 2020 just got approved now.

Customer is in the healthcare space.

COVID happened, they had to go all hands on deck. and we stayed on top of it for a full year to get it over the line.

1Mar 12 · 7:22 AM
MarketingProfs
Ann Handley @MarketingProfs

It’s weird to me that I don’t yet have Twitter Spaces but @annhandley does.

0Mar 13 · 11:51 AM

Thanks for reading!

Have a great week. 🤓


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Older messages

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