tl;drMarketing - tl;dr Marketing March 23rd - 2021 Issue

Digital Marketing News Roundup
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March 23rd - 2021

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Today’s digital marketing roundup includes news that The Local Finder vs. Google Maps: How Different Are They, How Crying on TikTok Sells Books and more.

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Social Media

YouTube Experiment Will Auto-Detect Products in Videos and Provide Related Content Links (US Only)

As part of one of YouTube’s latest experiments, the video-sharing platform looks to expand beyond the “Products in this Video” feature that auto-detects specific items and will be able to generate related video links to [...]

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Social Media

Facebook Says Took down 1.3 Billion Fake Accounts in Oct-Dec 2020

Facebook said it took down 1.3 billion fake accounts between October and December and that it had over 35,000 people working on tackling misinformation on its platform. The company also removed more than 12 million [...]

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Social Media

Facebook May Soon Face a UK Antitrust Investigation

The UK’s competition watchdog is preparing to open one against Facebook in the coming months, according to the Financial Times. The Competition and Markets Authority (CMA) reportedly plans to look into whether Facebook harnesses user data [...]

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SEO

What Can You Learn from Artificially Increasing Time to First Byte

In this case study, Oliver unpack his learning from artificially increasing his sites Time to First Byte. some of his findings include The timestamp reported in Search Console is based on the response time rather [...]

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General

Android Apps Are Crashing for Some, but Google Is Working on a Fix

Some Android apps are crashing for some people right now, but Google is working on a fix. The issue is due to a system component called Android System WebView that lets Android apps display web content, but [...]

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SEO

In 2020, 64.82% of Google Searches Ended in the Search Results Without Clicking to Another Web Property

From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. Results from 2019 showed that number to be around 50.33% [...]

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SEO

The Local Finder vs. Google Maps: How Different Are They?

A side-by-side comparison showing just how different rankings are between Google’s Local Finder triggered from SERPs and Google Maps.

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SEO

Learn How Glen Allsopp Generated Six-Figure Profits from $40 SEO Audits

Glen Allsopp shares his story of how he went on to make Six-Figure profits from $40 SEO Audits videos. He shares his finding on what worked, the tools he used and more.

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Social Media

Facebook Is Testing a Green Screen Option for Facebook Stories

Facebook is testing a ‘Green screen’ in Facebook Stories, which will enable users to overlay their video over a selected video or image. It’s a test so not everyone will have access to the Green [...]

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Paid Media

Google Ads Tests Smart Matching Match Type

Some users were seeing a new match type in Google Ads named “Smart Matching.”. Google’s official response on the matter was “This filter option was the result of a bug that is now being fixed, [...]

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Social Media

Discord Exploring Sale That Could Be Worth More than $10 Billion

Discord is going through a sales process now that could result in a purchase of the communications and chat platform for much more than $10 billion.  Two sources familiar with the matter said that Discord [...]

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Social Media

How Crying on TikTok Sells Books

Paywall. TikTok is not an obvious destination for book buzz. But videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend [...]

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SEO

Test Shows Adding Keyword to the H1 on Product Pages Kind of Showed 8% Uplift in Organic Traffic

While the H1 has been standard in SEO best practice for years, its significance as a ranking factor has often been questioned and debated. This experiment ran on an eCommerce company that offers customizable products [...]

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