Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us.

It’s perfectly possible to write a great listicle about… well, pretty much anything. In this post, you’ll learn how to do just that. What is a listicle? Why do people like listicles? How to write a good listicle Examples of…

SparkToro

In 2020, Two Thirds of Google Searches Ended Without a Click

Rand FishkinMar 22

In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results. Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis. From January to December, …

CXL

What Eye Tracking Can Teach Us About Form Optimization and Design

Alun LucasMar 24

Eye tracking has long been used in the fields of UX and CRO to accurately map where a user’s focus is when navigating a website. There have been many practical conclusions that have come out of this research such as this article published by CXL last year. However, as form …

Animalz Blog

Persuade Like a Lawyer: How to Write to Convince a Jury of Readers

Nick MooreMar 23

Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a profession—know better. Instead of linking chains, lawyers weave claims into cables of arguments strong enough to convince judges and juries. Unlike fragile links, if one thread frays, the cable stays …

Backlinko

Copywriting: The Definitive Guide (2021)

Brian DeanMar 23

The post Copywriting: The Definitive Guide (2021) appeared first on Backlinko.

GrowthHackers Trending

AMA with Tristan Pollock, Head of Community at CTO.ai, ex-VC at 500 Startups

Mar 25

Segment - Revolutionizing Customer Experience with Data

Mar 22

Sales Experts Share What Makes Read and Reply to Their Cold Emails

Mar 23

Welcome To The New Normal: How Has The COVID-19 Pandemic Changed Us?

Mar 26

Newsletters

First 1000

📅 Superpowered (YC W21)

Ali AbouelattaMar 24

How Superpowered used Product Hunt to get hundreds of paying customers?

Carnage Issues

Last-minute panic mode

Stephen GallivanMar 25

Find your wine match & the weekly roundup.

The post Last-minute panic mode appeared first on Carney.

Podcasts

Everything Is Marketing

Arvid Kahl — Audience-Driven Entrepreneurship, Book Marketing, and Personal Brands

share.transistor.fmCorey HainesMar 24

Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur.

Everyone Hates Marketers

Please, I Beg You, Don't Try to "Create a New Category"

everyonehatesmarketers.castos.comLouis GrenierMar 23

Don't do it.

Here's why.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

Using Collaboration Tools To Transform The Way We Work

ducttape.libsyn.comMar 25

In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

Ecommerce Marketing School with Ben Jabbawy

The Top 3 Plays For Beauty & Cosmetic Brands (That We Stole From Thousands Of Customers) #160

share.transistor.fmPrivyMar 26

We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every beauty and cosmetic brand needs to run. He spent months looking at customer data …

Marketing Over Coffee Marketing Podcast

Joshua Cohen, Founder and COO of Tubefilter

feedproxy.google.comJohn Wall and Christopher PennMar 26

In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started …

Resilient Retail

New Segment Preview! Retail News with Kat Cole and Halie LeSavage

share.transistor.fmShopifyMar 25

Get ready for Retail News and Trends! Kat Cole of Focus Brands and Halie LeSavage of Morning Brew are joining Resilient Retail once a week to discuss all things retail news and how small retailers can respond to current events to stay resilient.

r/marketing

Was struggling to help a brand organically increase sales and following, then figured this obvious hack out

132

TLDR; You need to be doing Instagram Lives, they are a great marketing feature

Instagram is often looked at as a social media giant that is too oversaturated for brands to really be able to stand out in the marketplace. I mean I usually call BS on that anyway, but …

“If you aren’t at 6 figures within 5 years of marketing career you’re doing something wrong” - marketing manager friend

113

196

Was recently told this by a marketing manager I’ve gotten to know recently (we live in MCoL area). It seemed like a stretch when I heard this, but maybe I missed the memo on salary progression possibilities.

Anyone else experience salary progression this fast is MCoL or LCoL cities.. or …

Why are so many marketing Jobs secretly hidden as sales Jobs, how do we figure out which ones are not sales?

113

Basically I've had 2 interviews with this great guy who was extremely enthusiastic and charming, asking me about where I'm from and all that. He was extremely nice and I thought to myself, finally I found the perfect marketing company to work for.

Only then he explains to me that …

Marketing - Latest - Google News

Herding cats: The 21st century marketing challenge - ETBrandEquity.com

ETBrandEquity.comMarch 27

Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title - AdAge.com

AdAge.comMarch 26

Zero Click Search Drama & Other Digital Marketing News [PODCAST] - Search Engine Journal

Search Engine JournalMarch 26

LAFC nabs power tool brand FLEX as kit sponsor in five-year deal - Sports Business Journal

Sports Business JournalMarch 26

Joanne Mary "Joni" Fiedler - Channel3000.com - WISC-TV3

Channel3000.com - WISC-TV3March 26

P&G's Marc Pritchard: 'If you want to see the future of marketing, look to China' - The Drum

The DrumMarch 26

Adult Swim Names Deena Sanjana Beach As VP Of Marketing - Deadline

DeadlineMarch 26

Bob Hoffman: 'Devious ad tech weasels' are making marketers look like fools - Marketing Week

Marketing WeekMarch 25

Marketing Jobs on HeyMarketers.com →

Renaissance: Sr. Product Marketing Manager

Mar 26

Platform.sh: Search Marketing Manager

Mar 26

Coalition: Social Media Manager

Mar 26

Loadsmart: Product Marketing Manager

Mar 26

1Password: Marketing Programs Manager

Mar 26

Bounteous: Marketing Technology Analyst (Marketing Automation)

Mar 26

Bounteous: Director, Social Media

Mar 26

Bounteous: Manager of Paid Social

Mar 26

Happify Health: DTx User Acquisition Manager

Mar 26

Happify Health: Associate Editor

Mar 26

Twitter

Marketers

Matty Kobach @mkobach

I’ve reinvented myself a half dozen times. I hope to do it a half dozen more.

831

114Mar 27 · 9:00 AM

Hiten Shah @hnshah

What is the *one* business book that you recommend everyone should read?

705

79Mar 27 · 2:43 PM

Christina Garnett @ThatChristinaG

In January, I shared thoughts on my ideal Marketing Twitter conference.

While we can hope we are able to all meet up later this year and next, I wanted to get the ball rolling with my @TwitterSpaces.

I'm excited to announce Unverified: The Unconference.

682

78Mar 27 · 8:12 AM

Julian Shapiro @Julian

Who's @Julian?

A thread on who I am and the weird stuff I spend my time on.

669

47Mar 27 · 8:55 AM

Rand Fishkin @randfish

Q: Is there a great "Beginner's Guide to Digital Marketing" out there?

I'm finding a lot of KW-optimized pieces, but nothing I'd feel great about sending to a small business owner who needs to get savvy enough to vet an agency or start choosing tactics & strategy.

331

23Mar 25 · 2:34 PM

Lenny Rachitsky @lennysan

What companies have the strongest PM teams and/or the strongest teaching culture within product?

324

18Mar 26 · 10:36 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Hiring sources for Agency Owners:

Upwork: VA’s

Twitter: Copywriters

LinkedIn: Marketers

Dribbble: Designers

Your Network: Account Managers

Screenshot this...

227

32Mar 26 · 11:15 AM

Ross Simmonds @TheCoolestCool

That podcast? Record it.
That blog? Launch it.
That book? Write it.
That idea? Plan it.
That app? Build it.

That doubt?

Forget about it.

189

27Mar 27 · 11:57 AM

🟣 Matt Navarra @MattNavarra

🔥 BIG NEWS FOR TIKTOK CREATORS

TikTok has started to rollout a Playlists feature!

It allows users to create themed playlists for their videos…

…Making it easier for others to find and “watch part 2” of series of videos

158

43Mar 26 · 6:48 PM

Taylor Holiday @TaylorHoliday

Anyone telling you they can solve the FB/iOS data restrictions with any of the following:

- Server to server integration
- AI
- Magic

Are lying.

154

9Mar 25 · 4:32 PM

April Dunford @aprildunford

I'm not saying the only reason to have kids is that they grow up to be teenagers that produce a continuous supply of freshly baked cookies but it's a pretty cool side-benefit.

159

1Mar 26 · 11:02 AM

Carrie Rose @CarrieRosePR

One day that person you’re being a prick to online, could be someone you want something from.

A contract, an invite, a talking slot, a recommendation, a job

Don’t burn bridges

145

9Mar 27 · 9:18 AM

Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Tomorrow it will be 10 years since my mom died. Here’s everything I’ve learned about grief 👇

Grief sucks.

/end

148

1Mar 27 · 10:04 AM

Miles Beckler @milesbeckler

Some perspective:

From the day I made my first $1 online...

It took me 7 years to go full time.

It took over 10 years to have my first $10k month.

115

11Mar 26 · 10:28 AM

Joel Klettke @JoelKlettke

I can't think of anything I want to do less than get an MBA, lol

120

1Mar 26 · 2:32 PM

Wil Reynolds @wilreynolds

There are people on this planet who are born into situations like this, somehow try to be part of the solution.

Goodable @Goodable

This young boy was found abandoned in Nigeria, at the side of the road, and left to die.

He was rescued by a Danish aid worker who adopted him, showed him love, and gave him a home.

This was his transformation four years later.

#Humanity 🌎♥️

100

14Mar 25 · 5:16 PM

Tim Soulo @timsoulo

Do you keep a backlog of marketing ideas/projects that you're hoping to work on "sometime later?"

🙂

Would you be interested to cross-share backlogs and give each other some feedback on those ideas/projects to help prioritise them?

🙃

3Mar 26 · 12:41 AM

Pe:p Laja @peeplaja

I like this headline.

5Mar 25 · 4:31 PM

Aleyda Solis 👩🏻‍💻 @aleyda

Have you been doing SEO for a few years? What’s the top thing you wish you had known when you started? Something game changing in your SEO career? Reply with a tweet! I will feature your top quick tips/advice in #LearningSEO learningseo.io 🙌🤩

20Mar 28 · 2:16 AM

Ann Handley @MarketingProfs

RIP to the iconic Beverly Cleary. Beezus & Ramona are two of the reasons I became a reader. And reading is how I became a writer.

NPR @NPR

JUST IN: The author Beverly Cleary, who created some of the most beloved and authentic characters in children's literature, died Thursday at the age of 104.

"I think children want to read about normal, everyday kids," she told NPR in 1999.
trib.al/26JlGdh

7Mar 26 · 4:03 PM

jay acunzo @jayacunzo

Do you think the mafia uses a crm now? Like how do they keep track of all those favors they’ve done for people and who owes what? 🤔

Unrelated I’m sure, but 3 coffees was too many for me today...

2Mar 25 · 2:53 PM

Kristen LaFrance @kdlafrance

I've been holding onto this secret for way too long.

I am so excited to introduce you guys to our new Friday segment of @ResilientRetail: Resilient News!

And my co-hosts are... @KatColeATL and @halie_lesavage 🤯🔥🙌

Here's our preview 💃👇

share.transistor.fm/s/4f99822a

8Mar 25 · 1:20 PM

Kevin_Indig @Kevin_Indig

This week, Angela Merkel (German chancellor) apologized to the German population for reversing a decision around a lockdown.

That's an example of outstanding leadership.

1. She takes public responsibility.
2. She changes her viewpoint based on evidence.

3Mar 25 · 5:21 PM

Brian Clark @brianclark

Walking along the beach on Coronado Island and came across this. Amazing. #BoulderStrong

6Mar 26 · 4:23 PM

#MarketingTwitter

Erin Blaskie @ErinBlaskie

Anyone in #MarketingTwitter looking for a new gig?

I have a Canadian colleague who is looking to hire a marketer to help launch their new brand. Well-rounded role leading brand, website, messaging, SEO, etc.

DMs are open + I'll be discreet if you aren't broadcasting your move!

25Mar 23 · 5:28 PM

Orana Velarde @OranaCreative

So I'm starting fresh on Twitter and the things that are inspiring me so far are:

#VisualTwitter That whole visual-a-day thing sounds like something I need to be doing.

#MarketingTwitter There's so much to learn from all these amazing people!

#BuildInPublic What magic this is!

0Mar 28 · 5:43 AM

Notes Technologies @_notestech

🧠
What is it? In these notes, you'll learn the skills that businesses need to win over their customers and grow.

Learn Now on Notes 📖📲
links.notestech.co.za/share/UEYQU6y9…

#Marketing #MarketingTwitter #studies #goodgrades #uni #university #student #students Eskom rupert cyril

0Mar 28 · 5:43 AM

Código Noticias Colombia @CodNoticiasCol

amzn.to/2Qzmfkf #promocion #oferta #ofertadeldia #ofertas #Amazon #Caballos #HorseRacing #Horses @breyerhorses #compra #ventas #Online #Marketing #MarketingDigital #MarketingTwitter

0Mar 28 · 5:40 AM

𝓐𝓵𝓮𝓮𝓷𝓪'𝓼_𝓐𝓻𝓽 @Aleena_Draws

Hello everyone I want to sale my account urgent I need money anyone interested. Dm me #twitteracc #twittermarketing
#MarketingTwitter #webdeveloper #DigitalMarketing #artwork #artist #GraphicDesigner #twitterfollowers

0Mar 28 · 5:35 AM

Zingani & Zingani @ZinganiZingani

If you don’t build your dream, someone will hire you to build their dream. #HappySunday #zinganizingani #MarketingTwitter #zambia #SouthAfrica #Kenya #Nigeria

0Mar 28 · 5:30 AM

Ren_Powell @madorphanlit

My most popular tweet ever was political snark. I deleted it. I'm not going to win Twitter. #MarketingTwitter not.

0Mar 28 · 5:20 AM

Makkomedia @makkomedia

To all the ones who are flooding #MarketingTwitter with thoughtless ads without any intention to engage and network, you're just making me dislike your product more.

Please, just stop.

Sincerely, Ed.

0Mar 28 · 5:20 AM

Experiential Ed 4F00 @BrockCPCF4F00

Hey Twitterverse what job search/interview tips do you have for communications students? @Dmurr68 @cartooninperson @Globe_Careers @CareersInsider #MarketingTwitter #PR #FilmTwitter #Careers #jobsearch #CPCF4F00

Megan Hettinga @HettingaMegan

Throughout the last semester, I have learned so much about how to effectively prepare for an interview. Feeling more confident about entering the work field. #CPCF4F00

0Mar 28 · 5:10 AM

Chris Hutchings @chrisjhutchings

👀 A new weekly newsletter to have a look at.

This is the 1st edition of the @eopinion_org Sunday 7️⃣.

It's the first one and I'm sure it will evolve & improve over time but would love to know any thoughts or feedback you have.

#MarketingTwitter #seo #digitalPR

eOpinion ® @eopinion_org

Welcome to the inaugral eOpinion Sunday 7!

Every week we will share seven of the best survey related stories we’ve seen.

We hope you'll find them pretty interesting.

Here is this week's round-up: buff.ly/3cnfPx4
#Sunday7