tl;drMarketing - tl;dr Marketing March 24th - 2021 Issue

Digital Marketing News Roundup

March 24th - 2021

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Today’s digital marketing roundup includes news that New Google My Business Categories in March 2021, Practice Problems SERP Feature is Now Official and more.

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SEO

Googler Confirms Page Indexed Without Content Notice in Search Console Is About Page Being Blocked By Robots.txt

Google’s Gary Illyes said when you see Google Search Console’s index coverage report for “Page indexed without content.”, most of the time (not all of the time), it is about “pages that are blocked by [...]

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Social Media

Facebook Expands Uses of Its Brand Safety Controls

Facebook Tuesday revealed expansions of its brand safety controls and updates to its Commerce & Ads IP Tool, which helps rights holders protect their intellectual property. Some of the changes include Facebook’s Rights Manager tool [...]

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SEO

Practice Problems SERP Feature is Now Official

We saw this test early this year and it looks like it’s now official. This interactive feature tests your knowledge of high school math, chemistry and physics topics directly on Search. Start by looking up [...]

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SEO

Google Shares Their Thoughts on Rand's Recent Post on 65% of Searches Result in Zero-Click

Looks like Google was not happy with Rand’s recent post on 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. They have pushed out [...]

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General

Google Is Looking for News Publishers with a Focus on AI to Join Their JournalismAI Collab Challenges

The Google News Initiative and Polis – the journalism think tank at the London School of Economics and Political Science – are launching the JournalismAI Collab Challenges, an opportunity for three groups of five newsrooms [...]

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Paid Media

From May Temporary IDs Must Be Unique for All Objects in Newly Created Listing Groups  and Product Partitions in AdWords and Google Ads APIs

Beginning in May, 2021 Google will enforce a requirement that temporary IDs be unique for all objects in newly created listing groups (used for Hotel Ads and Shopping Ads in the Google Ads API) and product partitions (used for Shopping Ads in the AdWords API). This [...]

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SEO

AMP Page Experience Guide Tool Gets an Update

Since launch Google has added even more actionable feedback to the AMP Page Experience Tool making it even more useful. For example, it will now give you custom font loading recommendations to help you optimize [...]

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Social Media

Instagram Tests Feature to Allow Users to DM People Right from the Comments Section of Your Posts

Looks like a test from Instagram is running for some users where they can now DM people right from the comments section of their posts on Instagram!

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Social Media

NBCUniversal Sets Retail Partnerships With Facebook And Instagram

At One21, a new event for media buyers that emulates a tech-industry developer conference, NBCUniversal announced new partnerships with Facebook, Instagram for One Platform. Retail offering One Platform Commerce has doubled its network to more than [...]

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SEO

New Google My Business Categories in March 2021

There are a bunch of new health-related Google My Business Categories introduced in the US, some of these will also be available in other locations. Here are a few new ones Transplant surgeon Cosmetic surgeon [...]

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SEO

4 Local Review Trends to Watch in 2021

Here’s a list of the latest trends in online reviews to keep your business in the loop in 2021 by Joy Hawkins, these have been sourced from various industry reports. Check out the post for [...]

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Social Media

Twitter's Looking to Improve DMs, Considers New Search Features for Messages

Debugger reports that Twitter’s planning to launch an updated DM experience in May. Updated message search capacity seems to be the key focus. You can search in your DMs, but only by username. But if [...]

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Social Media

Instagram Restricts Sending Ephemeral Photos on Instagram via DM in Europe

The new European Privacy Policy is in effect which makes the life of Facebook and its other apps like Whatsapp and Instagram complicated in Europe. The latest feature that is not available to Europeans is [...]

tl;drMarketing

SEO

Googler Shares Some Details on How to Get Your Products into Search

Alan Kent, a Developer Advocate at Google, describes the benefits of providing Google with your product data and shares the technical best practices for achieving it. 00:00​ Intro 00:27​ Where does Google display product information? [...]

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SEO

TechSEO Mini Boost Registation is Open - Event on April 22, 2021

Catalyst’s TechSEO “Mini” Boost offers a half-day virtual experience that includes cutting-edge content from top technical SEOs around the world. Join the new streamlined virtual format as they explore topics like server-side tagging, Python, SEO [...]

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SEO

Track Core Web Vitals in Google Sheets with the Data Refreshing Automatically Every Morning

Here is a Google Sheet template to track your website’s Core Web Vitals metrics (desktop or Mobile)– with the data refreshing automatically every morning. You will need a Google API key for PageSpeed Insights. Some [...]

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tl;dr Marketing March 23rd - 2021 Issue

Tuesday, March 23, 2021

Digital Marketing News Roundup tldr-animation-logo.gif March 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that The Local Finder vs. Google Maps: How Different

tl;dr Marketing March 19th - 2021 Issue

Friday, March 19, 2021

Digital Marketing News Roundup March 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Is Working on Video Playlists, Facebook Building a Version of

tl;dr Marketing March 18th - 2021 Issue

Thursday, March 18, 2021

Digital Marketing News Roundup March 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Offer Different Prices for Different Regions or Vary Online Availability

tl;dr Marketing March 17th - 2021 Issue

Wednesday, March 17, 2021

Digital Marketing News Roundup March 17th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google My Business Launches Tool to Manage Review Removal Requests, Google

tl;dr Marketing March 16th - 2021 Issue

Tuesday, March 16, 2021

Digital Marketing News Roundup March 16th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Full Coverage Now Appears In Discover as Well, ACCC Looks at

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