CXL - Save yourself time + money
I have 7 updates for you this week. 1. On my mind “I've had my share of costly, failed experiments to completely revamp how I do product experimentation now.
Classic mistakes:
Surveying people ‘would you want X?’ means nothing at all. They will tell you YES all day long, but when it's time to pay up, it's crickets.
What you want is to minimize up-front costs while learning a lot. So if it fails, you've lost little money+time.
How I run product experiments now:
Just recently we had an idea for a new product inside Wynter—audience research surveys: survey your target audience about the issues they have, what they want, etc.
Just had the first client for this to validate it. We did this entirely no-code: 0 dev time, speed instantaneous.”
- Peep 2. New on the blog FLoC: Google’s Plan to Kill Off Third-Party Cookies | CXL
Third-party cookies are on the way out, which means big changes to how your paid campaigns will work. Get ready—or get left behind.
Closing The Backlink Gap: What It Takes To Outrank Your Competition
How many backlinks do you need to outrank your competition? What's the key to staying ahead? Here's how to close the link gap. 3. How to do B2B content marketing that doesn't suck Most B2B content is boring. The same old SEO keyword driven stuff. Yawn. What's a better way?
Tune in to listen to B2B content marketing heavyweights Andy Crestodina, Dr. Fio Dossetto, Harry Dry, Michele Linn, Ryan Law, Derek Gleason, and others—hosted by Wynter.
4. Keys to building an innovative product Top tier tech companies all have something in common: They innovate more rapidly than most of their legacy competitors combined. That rapid iteration and innovation is often the by product of great CRO.
Which is why we are thrilled to announce that our course, Building an innovative product, will be launching next Tuesday, February 23.
This mini course will teach you how some of the world’s best companies such as Amazon continue to innovate at scale.
5. Upcoming Webinars Chad Sanderson - Discovering opportunities for innovation (almost anywhere) - Wednesday, February 24 at 11:00 AM CST 6. Testing Insights with Richard Nhieu Listen to Toast's Director of Web Strategy, Richard Nhieu as he discusses AI in experimentation with Ben Labay in this week's episode of Testing Insights. The pair also discuss how to bridge team and channel silos.
7. What most A/B test calculators get wrong Not all A/B test calculators are created equal. This article explains the problem with most of them as well as includes free access to Speero’s very own A/B test calculator.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
The hard truth about entrepreneurship
Wednesday, March 31, 2021
If you need encouragement you're in for a tough ride I have 6 updates for you this week. 1. On my mind “Recently on Clubhouse Elon Musk was asked: “What words of encouragement would you give
How do you launch an agency?
Wednesday, March 31, 2021
4 tips to help you get started I have 7 updates for you this week. 1. On my mind “Consulting is the easiest business to start, basically 0 costs to get going. Many start an agency thinking they
Who likes shiny tools?
Wednesday, March 31, 2021
The difference between junior and senior marketers I have 7 updates for you this week. 1. On my mind “People early in their marketing career get super excited about new shiny tools, design trends
The underrated competitive advantage
Wednesday, March 31, 2021
What fast growing companies do differently I have 6 updates for you this week. 1. On my mind “Speed is an under-rated competitive advantage. The fast eat the slow. 2 key things to do to speed up.
Why asking people to sign up is wrong
Wednesday, March 31, 2021
Try this instead I have 7 updates for you this week. 1. On my mind “What most marketing folks optimize B2B website copy for: 'why sign up'. That's wrong. 2 key reasons: Only if you
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