CXL - Save yourself time + money

I have 7 updates for you this week.

1. On my mind

“I've had my share of costly, failed experiments to completely revamp how I do product experimentation now.

Classic mistakes:

• Build a product based on your great idea, only to find that you have no audience to sell it to (I have a failed SaaS product in my history)
• Have your developers work weeks or months on a feature that nobody ends up using (did that with Wynter early on)
• Spend $$$ up front to build a product that nobody buys (have done this enough with CXL)

Surveying people ‘would you want X?’ means nothing at all. They will tell you YES all day long, but when it's time to pay up, it's crickets.

What you want is to minimize up-front costs while learning a lot. So if it fails, you've lost little money+time.

How I run product experiments now:

1. Smoke tests: put up a sales page for a product— with full copy, everything. Put a buy button on it. Ask them to pay for it.
2. Ship unpolished versions of products with no-code tools while doing a lot of unscalable manual work behind the scenes.

Just recently we had an idea for a new product inside Wynter—audience research surveys: survey your target audience about the issues they have, what they want, etc.

Just had the first client for this to validate it. We did this entirely no-code: 0 dev time, speed instantaneous.”

- Peep 

2. New on the blog

FLoC: Google’s Plan to Kill Off Third-Party Cookies | CXL

Third-party cookies are on the way out, which means big changes to how your paid campaigns will work. Get ready—or get left behind.

Closing The Backlink Gap: What It Takes To Outrank Your Competition

How many backlinks do you need to outrank your competition? What's the key to staying ahead? Here's how to close the link gap.

3. How to do B2B content marketing that doesn't suck

Most B2B content is boring. The same old SEO keyword driven stuff. Yawn. What's a better way?

Tune in to listen to B2B content marketing heavyweights Andy Crestodina, Dr. Fio Dossetto, Harry Dry,  Michele Linn, Ryan Law, Derek Gleason, and others—hosted by Wynter. 

Free live event on February 25. Register here.

4. Keys to building an innovative product

Top tier tech companies all have something in common: They innovate more rapidly than most of their legacy competitors combined. That rapid iteration and innovation is often the by product of great CRO.

Which is why we are thrilled to announce that our course, Building an innovative product, will be launching next Tuesday, February 23.

This mini course will teach you how some of the world’s best companies such as Amazon continue to innovate at scale. 

View the full curriculum here

5. Upcoming Webinars

Chad Sanderson - Discovering opportunities for innovation (almost anywhere) - Wednesday, February 24 at 11:00 AM CST

6. Testing Insights with Richard Nhieu

Listen to Toast's Director of Web Strategy, Richard Nhieu as he discusses AI in experimentation with Ben Labay in this week's episode of Testing Insights. The pair also discuss how to bridge team and channel silos.

Catch the latest Testing Insights

7. What most A/B test calculators get wrong

Not all A/B test calculators are created equal. This article explains the problem with most of them as well as includes free access to Speero’s very own A/B test calculator.

Get the calculator

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