CXL - Believe it or not...

I have 9 updates for you this week.

1. On my mind

“Often you can tell that a website or ad sucks just by looking at it. Sometimes you can't. 

Amazon would fail any design competition. Their UX is nothing to write home about.

I personally dislike everything about Clickfunnels marketing and onboarding, so scammy. 

People have conflicting opinions about CXL 1 star review ads, prompting them to discuss it on social (which is great!). 

Of course, the thing is that all 3 are performing great and raking it in. Your personal dislike (or mine) has nothing to do with how well something works.”

- Peep 

2. New on the blog

Retail Reimagined: 9 Trends for the Future of Physical Retail

Despite all the talk of the “retail apocalypse” the data tells a much different story. Here are the trends that continue  to shape the way we do business both online and off.

Cracking the Product Demo Code: Lessons From 78 SaaS Demos

Product demos can be an effective way to drive more sales and qualify customers. Here’s what you need to consider when running yours.

3. Wynter Games 4: Standout B2B content

Most B2B content is boring. The same old SEO keyword driven stuff. Yawn.

How do you create great content?

Find out from 8 top experts in content marketing in short 20-min sessions.

Free registration here

4. Keys to building an innovative product

Top tier tech companies all have something in common: They innovate more rapidly than most of their legacy competitors combined. That rapid iteration and innovation is often the by product of great CRO.

Which is why we are thrilled to announce that our course, Building an innovative product, will be launching February 23. 

This mini course will teach you how to leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.

View the full curriculum here

5. Introducing A/B testing foundations

From testing your hypotheses to creating a more effective marketing strategy, A/B testing can help you dramatically improve your experimentation efforts. But for many marketers, running statistically valid A/B tests can be both intimidating and challenging to do correctly.

That’s why we’ve launched our new course, A/B testing foundations. 

This course will teach you everything you need to know to get started with A/B testing, including what to test, why A/B tests are important, the fundamentals of statistics, and effective testing strategies.

Learn the fundamentals of A/B testing now

6. Upcoming Webinars

Anna Shutko - How marketers can be more analytical and data-driven with Supermetrics - Wednesday, February 17 at 11:00 AM CST

Chad Sanderson - Discovering opportunities for innovation (almost anywhere) - Wednesday, February 24 at 11:00 AM CST

7. CRO is dead. 💀 Long live CRO! 🚀

Few industries struggle with their identity quite as much as CRO. Watch me and Speero MD, Ben Labay debate where CRO is heading and what CXO means for us all, in this live session.

Grab your seat

8. Anatomy of a web form

Strip down any form and you’ll find the same building blocks. But somehow many businesses still screw-up on form fundamentals. Here's what you should be capturing and the common form mistakes you should avoid. Brought to you from our friends at Zuko.

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9. Stop being fooled by data

The integrity of data depends entirely on how it was gathered, analyzed, and presented. To know what the numbers are really telling you, look out for these commonly used deceptive tactics.

Read the post

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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