How do you grow your social media audience?

I have 7 updates for you this week.

1. On my mind

“How to grow your social media audience when you don't have decades of experience to share (yet):

Start posting summary content on what you read, listen to, and watch. Many are building significant audiences by posting summaries on blog posts, podcast episodes, books, webinars, conference talks, Clubhouse sessions, etc. 

You give credit to the original source (who often amplifies the summary post), but you end up taking 80% of the value. 

There's massive value in curation and summarization. 

Posting regular summaries also forces you to learn and extract lessons, distill the knowledge. You will learn better by thinking about the content, and teaching others what you learned. 

Do this daily, and you 10x your audience in a year. Consistency + excellence = $$$.”

- Peep 

2. New on the blog

Segment vs Mparticle

The use of Customer Data Platforms are on the rise. Here’s a detailed look at two of the most popular options: Segment and Mparticle.

Market Positioning: The Keys To Getting It Right

You may have a great product or service, but without effective market positioning, you'll struggle to stand out. Here's how to do it right. 

3. Introducing A/B testing foundations

We’re excited to announce the launch of A/B testing foundations next Tuesday, February 9. 

In this course, you’ll learn how to run a statistically valid A/B test and what to test at an introductory level. If you want to learn why, when, and how to run an A/B test, this course is for you.

See the full curriculum here

4. Upcoming webinars

Anna Shutko - How marketers can be more analytical and data-driven with Supermetrics - Wednesday, February 17 at 11:00 AM CST

5. Are you launching a new website, product or feature?

Too many businesses launch new products and services without monitoring the impact. Speero's launch monitoring service helps minimize the risk of launching something that doesn’t work through data tracking, monitoring, QA and reporting.

Help monitor my launch

6. Experimentation metrics that matter

In a world where you can measure just about everything, what are the metrics that really matter to your business and experimentation program? Here's what the Speero team thinks every business should be measuring.

What should I measure?

7. 5 Techniques to optimize your forms

Here’s five techniques to increase form submission speed and completion, and how to implement them today, from Speero's CX Strategist, Paul Randall.

Get the techniques here

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

Unsubscribe from future emails like these.