CXL - Your strategy is a hypothesis...

I have 6 updates for you this week.

1. On my mind

“I see too many companies spend too many days and months endlessly discussing their new idea, and what the best go-to-market strategy is.

Your strategy is a hypothesis. 

Your guess on what's going to work is an assumption. 

When we launched Wynter this past spring as Copytesting, I had multiple assumptions based on my data and interviews I had conducted:  

1. We're in the business of better copy.
2. Copywriters are gonna be all over it.
3. It's best for consumer companies, especially ecommerce.
4. By calling the company Copytesting this is gonna be the new Kleenex.

I was wrong on all 4.

We launched the product before it was 'ready', so we could shorten and speed up the feedback loops. I'm glad we did. 

By putting the product out there I learned that

1. We're in the business of delivering audiences.
2. It's the B2B companies who are all over it, and when we launched we even didn't have B2B panels!
3. SaaS and agencies are the best fit.
4. A descriptive, literal brand name is a weak brand name. It also paints you in the corner as mono-functional. 

Work hard to shorten your feedback loops. 

Less internal discussion, more shipping.”

- Peep 

2. New on the blog

How Understanding Perceptual Sets Can Make You a Better Marketer

As marketers, understanding what makes humans tick is essential. Perceptual often leave some valuable clues.

3. A/B testing foundations

We are excited to announce the launch of A/B testing foundations on February 9. 

In this course, you’ll learn how to run a statistically valid A/B test and what to test at an introductory level. If you want to learn why, when, and how to run an A/B test, this course is for you. 

Find out more here

4. Upcoming office hours 

Kevin Hillstrom - Transactional data analysis - February 4 at 11:00 AM CST

P.S. You can ask our instructors office hour questions by starting your 7-day trial for only $1

5. Trying to up your test velocity?

If you want to know how to run a successful high-velocity testing program here’s how. Based on the process Speero used with Miro and Mongo DB to take from 0-100 test velocity per year, in just a few months.

Read the post

6. How mature is your experimentation program?

Speero recently developed a free experimentation maturity audit to help you better understand the maturity of your business. 

Get your free audit

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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