Don’t Like Personal Branding? Try Personal Marketing
Tracy GoodheartApr 2
Mailbrew Marketing Weekly - Marketing Weekly #17
4
Sunday April, 2021
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Featured Content
Check out the new video podcast series 3 Learnings From...
3 Learnings From... Camille Ricketts, Head of Marketing at Notion
3 Learnings From... Robin Daniels, CMO at Matterport
3 Learnings From... Ashley Brucker-Stepien, VP of Marketing at Webflow
Blogs
Communities at Scale
Christina GarnettApr 2
Like the legend of the phoenix
Brittany JezouitApr 2
Marketing News in Brief — 2nd April
Fab GiovanettiApr 2
Do You Make These 11 Common Grammar Mistakes When You Write?
Brian ClarkMar 30
It’s time to review some common grammar mistakes that damage our credibility. Not normally a fun task, but absolutely necessary....
The post Do You Make These 11 Common Grammar Mistakes When You Write? appeared first on Copyblogger.
How to Find Low-Competition Keywords for SEO
Joshua HardwickApr 1
Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term. In this post you’ll learn how to find low-hanging keyword opportunities in a few simple steps, and how…Read more ›
How to Establish an Agency Content Strategy When Outbound Stops Working
Tom WhatleyMar 31
Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. The most successful agencies are beginning to invest …
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
Ryan LawMar 29
We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies operate in content-saturated industries where these “classic” content marketing tactics are tired and ineffective. Many companies—but not all. There are still many industries where those old-school tactics are effective, simply because they’ve not …
Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed
Devesh KhanalApr 2
In our sales calls with many companies and on Twitter, we’ve heard a common complaint that it’s hard to find high quality blog writers. I have been trying to hire a content person for months now. 100s of applicants. All suck. People have portfolios with lame ass mediocre articles. Is …
Newsletters
In print we trust 📬
Stephen GallivanMar 31
Tips to reduce bounce rate & the Chief Apology Officer.
The post In print we trust 📬 appeared first on Carney.
Podcasts
SaraNoSocks — Earning Trust, Streamlining Podcasting, and No-Code Education
Sara (AKA SaraNoSocks) is a creator, designer, and community-builder.
Radical Transparency: How to Stand Out When Everyone's Lying
So much bullshit, so much lying, so much over-the-top statements, so many buzzwords that mean nothing.
Here's how to fight it.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Making Your Self-Employed Business Sustainably Successful
ducttape.libsyn.comApr 2
In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances.
9 Subject Lines For Review Emails You Can Steal #165
You’ve probably seen tons of emails that feature reviews. That’s because your subscribers don’t actually want to hear what you think about your products, they want to hear what real customers have to say. Which is why you need to be using reviews in your marketing as often as you …
Now with More Herding Nerfers!
In this Marketing Over Coffee: In this episode The CTTO, Server Side Tracking, Skincare, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Nerf Chief TikTok Officer Corporate Cloud Spending Surges Past On Premises Spend 6:45 With Upfluence, marketers can triple the number of …
The 8 Essentials of Remarkable Retail with Steve Dennis
In our final pre-season episode, Kristen and Steve Dennis sit down once more to discuss the 8 essentials of Remarkable Retail. Hear how your store can embrace these essentials to survive, and thrive, in the coming years.
I never click on branded paid search out of sympathy for other marketers. Do you guys do the same?
Even though I have to scroll a bit more.
Let Me Be The First To Say I Have No Idea What's Going On.
I see that a lot of "experts" out there seem to know it all, and preach about their tactics as if they are set in stone. Well I'll be the first to say that although I run a successful digital marketing business that is currently my sole form of income …
How To Stand Out In The Marketing World
I've been on both sides of the table when it comes to hiring marketing professionals, and I can tell you the one thing that stands out to me is versatility. I can't tell you how many people I turned away with bachelors, masters, and any other certification you can think …
Instagram Shares Tips on Effective Influencer Marketing - Social Media Today
Social Media TodayApril 2
Marketing Jobs on HeyMarketers.com →
533 million Facebook users' phone numbers and personal data have been leaked online
The data includes phone numbers, Facebook IDs, full names, locations, birthdates, bios, and — in some cases — email addresses.
Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed - Grow and Convert
Most companies try to outsource their blog writing to freelance writers. We explain why the 3 most commonly used methods don't make sense and what …
Benji Hyam Our latest post shares why most businesses can't produce blog content they're happy with. We explain that oftentimes it's not just a writer quality …
Jacob McMillen Great piece from @deveshkhanal and @growandconvert. It's true that not many writers push themselves to be exceptional, but I see even fewer companie…
Substack
Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.
Waitlist - Float
Use the tools you love to create beautiful interactive content on your own terms. All the power of a traditional course platform, built from your …
Julian Shapiro @Julian
Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.
I found YouTube videos of them explaining it.
A thread on thinking more clearly:
13.4k
3.4kApr 03 · 1:08 PM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
How to make 30% more revenue without dropping a single penny on paid ads
From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.
Bookmark this 💰💰💰 Thread
//Thread//
1.4k339Apr 02 · 8:36 AM
Nik Sharma @mrsharma
Don’t take criticism from someone you wouldn’t go to for advice in the first place.
976145Apr 02 · 11:51 AM
Matthew Kobach @mkobach
So much of being smart is just not doing stupid things
88699Apr 01 · 9:34 PM
Lenny Rachitsky @lennysan
Somehow my newsletter has become the top business newsletter on Substack
substack.com/for-writers
6257Apr 03 · 9:47 AM
Pe:p Laja @peeplaja
Stages of your marketing career:
Level #1: Irrelevance
Level #2: Being copied by @neilpatel
Level #3. Being trashed by @markritson
Level #4: Self-actualization.
38744Apr 02 · 6:43 AM
Rand Fishkin @randfish
Reached inbox 0.
Celebrated by buying my first bag of Cheetos in 10yrs.
AMA
2996Apr 02 · 4:56 PM
Katelyn Bourgoin ⚡️ @KateBour
Marketing is about understanding people.
It’s that simple.
And that hard.
23245Apr 03 · 12:50 PM
🟣 Christina Garnett @ThatChristinaG
Let me get this straight.
Instagram will gate keep sliding up on stories for everyone except verified and 10k+ follower accounts BUT will let tons of 0 follower/spam/bot accounts flood DMs with nonsense.
This is the opposite of user friendly.
1859Apr 01 · 1:49 PM
Carrie Rose @CarrieRosePR
How Aldi is driving serious online rankings, drove 200,000 people by 8am this morning, got a product ranking no.1 in DAYS all through product PR and why (when done right) can be one of your biggest SEO, link and traffic drivers... (a thread)
(And why SEO can be short term too)
888Apr 04 · 12:58 AM
Aleyda Solis 👩🏻💻 @aleyda
My secret to keep energized 🔋 I just come here from time to time to recharge 😉🤗
920Apr 02 · 2:25 AM
Ross Simmonds @TheCoolestCool
Most SaaS companies don’t have their organic traffic house in order for three reasons:
1) They didn’t believe in search and the site is not optimized in the slightest
2) They think SEO is boring vs “growth hacking”
3) Overwhelmed all the noise & snake oil sold over the years
595Apr 02 · 10:57 AM Benji Hyam @benjihyam
Pretty crazy what Tim Ferris parlayed his success from 4 hour work week into.
I now barely think of him as an author
532Apr 02 · 3:58 PM
Val Geisler 🖤🏳️🌈💌 @lovevalgeisler
Parenting. Taking time to rest. Reading. Taking naps. Going for walks.
These are all great side projects. We don’t need to work on something 7 days a week.
Shoutout.so 📣 @shoutoutso_
What side projects are you working on this weekend?
483Apr 03 · 2:26 PM
Corey Haines 💡 @coreyhainesco
The best time to start with SEO was 10 years ago.
The second best time to start was a year ago.
The third best time was January first.
Today is also the best time.
412Apr 01 · 4:00 PM
Kristen LaFrance @kdlafrance
The interviews I'm conducting for S2 are bonkers.
If you thought I ran good convos on Playing For Keeps, or Season 1 of Resilient Retail... this is a new level.
And it ain't me.
These guests are coming to me with ENERGY.
What's a better word for stoked?
331Apr 02 · 3:16 PM
Tyler Hakes @TylerHakes
Invest in leverage.
If you can spend 8 hours doing work that will enable 5 people on your team to do 100 hours worth of work, that's leverage.
If you spend 2 hours coaching your team to generate 5x better outcomes, that's leverage.
"Doing it yourself" is not leverage.
271Apr 01 · 9:10 PM
Ann Handley @MarketingProfs
Social Media Retargeting: The Benefits of Drawing Your Customers Back In buff.ly/2PiuBNb
1411Apr 02 · 11:41 AM
jay acunzo @jayacunzo
To friends who keep complaining about their big brand jobs, agonizing over leaving because the current logo seems too great: leave. Get the hell out. Now. You don’t work to make end’s meet. You can choose to make a change.
You’re going to die someday. Don’t waste another second.
231Apr 01 · 7:56 PM
marco marandiz @allthingsmarco
There are a bunch of ways to be helpful to your team and network as a founder and leader. Not all of them feel right.
I'm constantly trying to remind myself that I should trust my intuition about how *I* do things.
My way is my magic. I don't want to look like the rest.
190Apr 02 · 10:53 AM
Kevin_Indig @Kevin_Indig
"Be the VC of your time"
- @guillaumecabane
🤯
New podcast coming very soon.
180Apr 03 · 6:52 AM
Success4You @YouSuccess4
The Definitive Guide To Ecommerce Search Engine Optimization. bit.ly/37aqIiQ #blog
#marketingtwitter
00Apr 04 · 5:29 AM
Amy Noel @amythefabulous
Why electronic comm regulations, especially opt-in vs opt-out matters.
#MarketingTwitter twitter.com/shanegoldmache…
Shane Goldmacher @ShaneGoldmacher
Trump made widespread use of prechecked boxes to automatically enroll donors into repeating donations — unless they opted out.
In Sept., as Trump faced a cash crunch, those recurring donations began withdrawing *every week*.
Many donated unknowingly:
nytimes.com/2021/04/03/us/…
00Apr 04 · 5:14 AM
Akshay Yeleswarapu @akshayy27
An interesting idea for enterprise-only software:
Offer a free dummy account filled with dummy data for prospects to play around with.
Nothing beats experiencing a product first-hand.
You need a lot of confidence in your product to pull it off though.
#marketingtwitter
10Apr 04 · 5:05 AM
Think3Marketing @Think3Marketing
Think3 hopes you all have a safe, happy, and blessed Easter this year!
#Easter #EasterSunday #marketingtwitter
00Apr 04 · 5:05 AM
Ali Eskandari @ali_eskd
Your ultimate competitive advantage is your fans.
Keep & grow your fanbase with owned media.
Use paid and earned media to grow your owned media.
#MarketingTwitter
00Apr 04 · 5:03 AM
Aryan Kochhar 😷 @aryan_kochhar
When people reach out to you don't try to show what you know. Try to ask and understand what they know and acquire it.
#business #MarketingTwitter
61Apr 04 · 5:00 AM
Manujaya Sri ⚪ @iam_silenteyes
Absolutely brilliant 👏💯
#MarketingTwitter
jason@calacanis.com @Jason
Nicely done @sundarpichai 👏
10Apr 04 · 4:53 AM Success4You @YouSuccess4
How to Use a Blog to Drive Customers to Your Offline Business. bit.ly/37dBKUE #blog
#marketingtwitter
00Apr 04 · 4:48 AM
Floyd Jackson @ayeyofloyd
I know I only have 17 followers lol but it’s a strong 17. #MarketingTwitter
Crystal Ortiz 🐉 (She/Her) @Crystal3Ortiz
Hey #MarketingTwitter 👋. I could use your help. Know anyone hiring for a creative/marketing role? I have a friend in the Atlanta area graduating with her M.A. in Luxury Fashion that could use her big break. Remote is great too. Would appreciate any leads. TYIA 🤩
10Apr 04 · 4:12 AM Success4You @YouSuccess4
No Link Building Strategy Is Complete Without These 12 Tactics. bit.ly/3rSttgB #blog
#marketingtwitter
00Apr 04 · 4:09 AM
Dominic Kent @DomKent
Hey #MarketingTwitter, I want to trade with you!
Among other things, I'm looking for some web design help (WordPress) & I'd love a share of my content marketing report.
Watch my video & reply with what you've got to trade!
youtube.com/watch?v=D9yYnz…
50Apr 04 · 3:39 AM Success4You @YouSuccess4
Beginner’s Guide to Running Facebook Ads That Convert. bit.ly/3pkkVxs #blog
#marketingtwitter
00Apr 04 · 3:27 AMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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