tl;drMarketing - tl;dr Marketing April 13th - 2021 Issue

Digital Marketing News Roundup

April 13th - 2021

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Today’s digital marketing roundup includes news that Bug in How Google Detects Soft 404s May Be Causing Traffic Losses, Some Users Are Noticing Reviews Not Publishing on Google Again and more.

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SEO

New Tool To Run Multiple Test Samples On PSI And Calculate The Average Field And Lab Metrics

PSI scores change quite a bit from run to run. Now you can use this handy tool to run multiple test samples on Page Speed Insights(PSI), and calculates average field and lab scores. You can [...]

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Social Media

LinkedIn Is Adding Stay-at-Home Mom Dad Parent as a Job Title

LinkedIn is introducing “stay-at-home mom,” “stay-at-home dad,” and “stay-at-home parent” job titles to allow full-time parents and caretakers to more accurately display their roles. Additionally, in the coming weeks, if you use one of these [...]

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General

Court Rules Grocery Store’s Inaccessible Website Isn’t An ADA Violation

A federal appeals court struck a significant blow against disability rights this week when it ruled that a Florida grocery store’s inaccessible website did not violate the Americans with Disabilities Act. The ruling contradicts a 2019 decision by a [...]

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SEO

Some Users Are Noticing Drop In Ecommerce Pages Ranking With The Product Review Alog Update

It appears that Google might get confused about thin affiliate pages vs e-comm pages in some cases. Some users are noticing a drop in ranking with commerce pages with the Product Review Algo Update. I [...]

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SEO

The Best of SEO Twitter in Your Inbox

A site that updates every day with the most useful SEO related tweets & threads.

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General

Google Is Bringing Its First Lens Feature To The Web

Besides being its own app, Google Lens is also available in Image Search, Photos, and integrated across Android. Google is now bringing Lens to the desktop web inside Google Photos for convenient text copying through [...]

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General

Microsoft Buys AI Speech Tech Company Nuance For $19.7 Billion

Microsoft is buying AI speech tech firm Nuance for $19.7 billion, bolstering the Redmond, Washington-based tech giant’s prowess in voice recognition and giving it further leverage in the health care market, where Nuance sells many products. [...]

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SEO

Bug in How Google Detects Soft 404s May Be Causing Traffic Losses

If you are seeing an uptick in soft 404s and a drop in rankings on desktops, then you might not be alone. Due to a recent change on Google’s side (likey from last week) that [..]

tl;drMarketing

SEO

Screaming Frog SEO Spider Version 15.0 is Here With Crawl Comparison and More

Screaming Frog SEO Spider has just released version 15.0 with some cool features. The compare feature is only available in database storage mode. Some of the new features 1) Crawl Comparison 2) Site Structure Comparison [...]

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General

Google Shopping For Android, Ios Shutting Down In Favor Of The Web

Google is ending support for the Google Shopping apps on Android and iOS. The clients will continue to work through June. It comes as Google has been expanding shopping functionality in Search, Image Search, and [...]

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SEO

Some Common E-commerce SEO Issues that Need to Stop Happening

Aleyda talks about some common E-commerce SEO issues and how to fix them. She looks at liises like Poorly Linked Sub-Categories, Faceted Pages and Products with Search Demand To Block or Noindex Meant to be [...]

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SEO

Google: If Blocking a Country’s Traffic, Don’t Block Googlebot

During the Search Central hangout, a site owner submitted a question asking Mueller about blocking a country where they’re receiving an abundance of bot traffic. Google’s John Mueller advises site owners to be careful not [...]

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SEO

GMB Owners Can Now Update Business Info, Hours And Even Upload Photos Right From Google Search

Making changes to your GMB listing just got easier. Now you can update business info, hours and even upload photos right from Google Search. Owners will have the option to click on the edit profile [...]

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SEO

Some Users Are Noticing Reviews Not Publishing on Google Again

Businesses are complaining that people are posting reviews for them but they aren’t publishing on Google SERP. Check out the post and add more examples if you know of any and they will help Google [...]

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SEO

Google Sheet to Analyse the SERPs and Give Reccomendation on Content Optimization

You can use this to get some keyword ideas to add to your content, the keyword density in the URLs ranking on that term. I don’t think it will replace tools like Frase, Neural Text, [...]

tl;drMarketing

Paid Media

Register for Google Marketing Livestream 27 May 2021

Join Google on May 27 at 8 a.m. PT for Google Marketing Livestream 2021 — a virtual keynote where they will announce new products and share the latest trends and insights. You’ll also hear from industry [...]

tl;drMarketing

SEO

Google Merchant Center: A Local SEO Goldmine for Retailers

Learn how multi-location retailers can use Google Merchant Center to uncover a treasure trove of data to power local SEO campaigns.

tl;drMarketing

General

Apple And Google Will Both Attend Senate Hearing On App Store Competition

After it looked like Apple might no-show, the company has committed to sending a representative to a Senate antitrust hearing on app store competition later this month. Last week, Senators Amy Klobuchar (D-MN) and Mike [...]

tl;drMarketing

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