tl;drMarketing - tl;dr Marketing April 14th - 2021 Issue

Digital Marketing News Roundup
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April 14th - 2021

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Today’s digital marketing roundup includes news that YouTube Testing Language Dubbing Tool, Enabling Viewers To Toggle Between Multiple Audio Tracks, Instagram Local Hashtag Search Will Help You Find Nearby Cafes And Restaurants and more.

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Social Media

YouTube Testing Language Dubbing Tool, Enabling Viewers To Toggle Between Multiple Audio Tracks

YouTube is testing a new tool that would make videos more seamlessly accessible to users who speak different languages than their favourite creators. A YouTube spokesperson confirms to Tubefilter that the platform is piloting a new feature [...]

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Social Media

Instagram Local Hashtag Search Will Help You Find Nearby Cafes And Restaurants

We saw early signs on this in Feb and now we have some more screens that show that this will help users find nearby cafes and restaurants or check out popular shops. NOTE: The feature [...]

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Social Media

How Facebook’s Ad System Lets Companies Talk Out of Both Sides of Their Mouths

Shouldn’t come as a surprise to most of you but this post talks about how Exxon, Comcast, and other companies target people of different political leanings with different ads. Liberals on Facebook are given one [...]

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General

Facebook Faces German Bid to Halt Collection of WhatsApp Data

One of Germany’s toughest data regulators is seeking an administrative order that would stop Facebook Inc. from collecting user data from its WhatsApp unit. The regulator in the city of Hamburg is seeking an “immediately [...]

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Social Media

Tiktok Advertiser Pitch Deck Reveals New Ad Formats Coming Soon

TikTok advertiser pitch deck reveals new ad formats coming soon [paywalled content]. The new ad formats — which are in testing and expected to be rolled out in the first half of 2021 — let [...]

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General

Bunch Of Elementor Addons Patched With Serious Vulnerabilities

15 of the most popular addon plugins for Elementor, which are collectively installed on over 3.5 million sites had some serious Cross-Site Scripting vulnerabilities patched recently. They allowed any user able to access the Elementor [...]

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Social Media

Instagram Testing A Separate Following Feed For Reels

Instagram is testing a separate ‘Following’ feed for Reels, in addition to the main algorithmic Reels feed.

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SEO

Generating Keyword Ideas And Graphs To Analyze Their Trend With Python And Keyword Planner Using Google Ads API

This tutorial is going to show you how you can use Python and the Keyword Planner tool from Google Ads API to generate keyword ideas and enrich your keyword researches. You can input keywords and/or [...]

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SEO

Tutorial To Find Internal Linking Opportunities With Python

This tutorial goes about showing you how to create a usable framework for attempting to find internal linking opportunities with python. Greg plans to setup a Streamlit app which would make it a lot easier [...]

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SEO

A Breakdown Of The New Cumulative Layout Shift

We saw that the CLS metric in CVW was recently modified. This posts break it down and gives you more info on how it works. Up to this point, CLS has been the sum of [...]

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Social Media

Facebook, Instagram Users Can Now Ask Oversight Panel To Review Decisions Not To Remove Content

Facebook’s self-styled “Oversight Board” (FOB) has announced an operational change that looks intended to respond to criticism of the limits of the self-regulatory content-moderation decision review body: It says it’s started accepting requests from users to review [...]

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SEO

Googlers Talk About How Serving Works, hreflang, Internationalization Challenges And More

In this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang.

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General

Chrome 90 Is Roll Out With HTTPS By Default In Address Bar And Core Web Vitals Overlay Feature In Dev Tools

Chrome 90 is starting to roll out to here a few things that are new : To help improve privacy, and even loading speeds for users visiting sites that support HTTPS, Chrome’s address bar will [...]

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SEO

SEO Game : Where is Larry?

An interactive game to test your SEO skills. If you like this here are a few more that you might enjoy.

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SEO

Chrome Extension To Visualise And Debug Cumulative Layout Shifts (CLS) In The Browser

This Chrome extension measures the ‘cumulative layout shifts’ that occur when a page is loaded in the browser using data from the Chrome Performance API. These are then listed showing the ‘layout shift’ score and [...]

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SEO

See How Using Lighthouse CI to Cut Down The Performance Feedback Time to Around 15 Minutes From 1 Day

See how the team at Zalando used Lighthouse CI (LHCI) server to cut down the feedback loop by around from 1 day to 15 minutes for developers working on performance improvements with automated status checks [...]

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