tl;drMarketing - tl;dr Marketing April 21st - 2021 Issue

Digital Marketing News Roundup
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April 21st - 2021

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Today’s digital marketing roundup includes news that Google Ramping Up Their Arts and Culture Content in SERPs, Google News Showcase Is Launching In Czechia and more.

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General

Mailonline Sues Google For Allegedly Hiding Links To Its Articles

MailOnline is suing Google after alleging the search engine hides links to its articles on topics such as “Meghan Markle” and “Piers Morgan”, setting up a legal battle between one of the world’s biggest news websites and [...]

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SEO

Google Discover Is Now So Bad, It Shows Stories On Topics Users Had Hidden

Ever since the start of March 2021 – and even earlier for some users – the Google Discover Feed has gone rogue. One issue noticed by some users is that the content delivery on the [...]

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Sponsor

Auto-Generate Social Media Images And Videos With An API

Bannerbear helps you auto-generate social media visuals, ecommerce banners, dynamic email images and more with our API and integrations.

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General

Apple Officially Announced Podcasts Subscriptions

We had been expecting the arrival of a premium Apple Podcasts service for some time, and after months of rumors, it came as no surprise to see it officially confirmed at the company’s latest announcement [...]

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SEO

Google News Showcase Is Launching In Czechia

Czechia is the first Central and Eastern European country to launch News Showcase. The publishers who are taking part at this stage include Echo Media, Economia, Forum 24, Internet Info and N media and their [...]

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Paid Media

Target CPA and Target ROAS in Google Ads Are Slowly Getting Phased Out

Google is changing how bid strategies are organized for Search campaigns. Going forward, Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies, respectively. This means that: Maximize conversions will have an optional target CPA [...]

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SEO

Google Ramping Up Their Arts and Culture Content in SERPs

As of 21/04/2021, Google has over 6,760 content pieces in SERPs from their artsandculture.google.com subdomain. Looking at ahrefs they have started ramping up the content too and ranking wise it ain’t too shabby either they [...]

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Social Media

Facebook is Now Suggesting Topics for Users to Follow in Feeds

Facebook is looking to expand user engagement around specific topics, with new displays of topics to follow now being shown to some users within the News Feed. The new topic prompts are based on content, people [...]

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General

Vulnerability Discovered in Redirection for Contact Form 7 Plugin

Redirection for Contact Form 7 WordPress plugin has 200,000+ active installations and can be used to redirect to any page you choose after mail sent successfully, firing scripts after submission, save submissions in database, and [...]

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SEO

Google Patent About Extracting Entities with Automated Data Wrappers

Bill Slawski breaks down a newly granted Google patent Distantly supervised wrapper induction for semi-structured documents that sheds some light on how Google might be making its knowledge graph stronger and more thorough

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Social Media

Video Surfaces Of A Tool That Can Link Email Addresses To Facebook Accounts In Bulk

A tool lets a user see which email address is linked to a Facebook account even if the Facebook user didn’t publicly advertise their address, according to a video sent to various researchers and Motherboard. [...]

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Social Media

Google Expanding Youtube Select Sponsorship Offering (USA Only)

Google is starting to offer a rolling set of seasonal sponsorships available on a quarterly basis. Seasonal sponsorship (from Youtube Select) offering focuses specifically on what’s prominent in culture during that time of year, like [...]

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Paid Media

Google Ads Introduces A New Certification For Health Insurance Advertisers In The U.S.

Google just announced their plans for a new certification program for health insurance advertisers in the United States. With this certification, we will only allow ads from government exchanges, first-party providers and licensed third-party brokers. In [...]

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SEO

Google Announces A Virtual Web Stories Workshop On May 6, 2021

The Web Creators team at Google is inviting anyone who creates content on the web to their first-ever virtual Web Stories workshop. The workshop will take place live on Thursday, May 6, 2021 at 1 PM [...]

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General

Amazon Is Opening A Hair Salon (not a typo)

Amazon is opening a hair salon in London, its latest push from online to bricks-and-mortar — and a move that allows it to collect more real-world consumer data in the meantime. Over the past few [...]

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SEO

Detailed Guide on Cumulative Layout Shift

Want to go on a deep dive into the Cumulative Layout Shift (CLS) part in Core Web Vitals (CWV) this this monster of a post is for you. It goes into what is CLS, how [...]

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Social Media

Facebook Will Start Prompting Users To Sync Who They Follow On Instagram

Facebook is trying to tempt users with accounts linked to Instagram to sync who they follow on both platforms.

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Social Media

Facebook Expands Related Discussion Prompts on Shared Posts in News Feeds

In your News Feed, both in the mobile app and on desktop, the related prompt now shows up as an animated icon to grab your attention. When tapped/clicked it takes you to a listing of [...]

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Jobs

Webfirm looking for a Head of Digital Role in Melbourne

Webfirm an SEO & SEM focused digital agency in the heart of Melbourne working with small-medium sized businesses around Australia to grow their businesses through content, clicks and conversions is looking for a Head of [...]

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