tl;drMarketing - tl;dr Marketing April 22nd - 2021 Issue
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SEO Audits Are Worthless Without Client Buy-InSitebulb is designed to make communication clear, easy and actionable, so your audits get buy-in, and offer the most value possible. Communicate clearly with clients using intuitive visualisations, spreadsheet exports and PDF reports. Utilise different reports and content formats for different stakeholders Audit scores, high-level metrics, and data visualisations can be used to give an overview of issues – Charts and graphs can be easily exported and dropped into reports. Comprehensive explanations of SEO issues are written in clear, client-friendly language that can literally be copy/pasted into your website audit. And when it comes to getting granular data – export whatever you need, to excel or Google Sheets. Our advanced Google Sheets reports even include links between tabs and reports. As a tl;dr Marketing newsletter subscriber, you can get a free 60 day, extended Sitebulb trial licence here: Sitebulb.com/tldr Google Tests a New Chat Button in Location PanelGoogle is pushing searchers to try the new chat button with this message overlay that reads “new! a message with a live agent.” The chat feature has been around for a while but the prominent [...] Yelp Data Show A General Spike In New Business OpeningsThough local businesses are still experiencing continued challenges and capacity restrictions, Yelp data shows that more new businesses opened in the U.S. during the first quarter of 2021 than at any other period over the [...] Google is Testing a New Grid Layout for Top StoriesLook like Google is testing a 2×3 grid for the “Top Stories” carousel in the SERP on desktop. Sample Query: Try searching for Sample Query on Mobile or Desktop. I was NOT able to trigger the [...] Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & MoreMicrosoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights! Private Search For Microsoft Bing API New Price Comparison Beta New Video Extension [...] Google Ads Experts Finds Google's Auto-Applied Changes to Be HorribleWe did cover that Google is planning to roll out the auto apply recommendation feature and now some users are noticing that it’s not all that great. Michelle Morgan goes on to share a list [...] A New Report From Piper Sandler Offers Insight Into The Hearts, Minds, And Wallets Of Generation ZA new report (based on a survey of 7,000 U.S. teens) from Piper Sandler offers insight into the hearts, minds, and wallets of generation Z. In its annual survey of U.S. teens, financial firm Piper [...] Google Talks about Average Position in Google Search ConsoleIn this episode of AskGooglebot, John Mueller explains how the average position metric in Google Search Console works. this post by Glenn Gabe is worth a read if you need more info on this topic. Is Google Expanding Into Used Car Sales Market With a Dedicated PortalSome savvy SEOs have noticed that Google has updated their robots.txt file with some new entries Google just added these to their robots.txt overnight: Disallow: /local/cars/Disallow: /local/dealership/ Looks like something new is coming! — Jim [...] Google Discover Takeout Parser - Tool To Look At Google Discover Activities With Google Data TakeoutYou can export your Discover data in JSON format from Google Data Takeout and pass it to this handy tool to get an easy breakdown of the various topics Google has associated with you, how [...] Google Is Prompting People To Search For Women-Led Businesses On Their Homepage.Google is prompting people to search for women-led businesses on their homepage. If you’re a woman running a business, it’s a good idea to get this attribute added to your GMB listing! Apple And Google Pressed On Sherlocking In Antitrust Hearing In The U.S. SenateIn today’s antitrust hearing in the U.S. Senate, Apple and Google representatives were questioned on whether they have a “strict firewall” or other internal policies in place that prevent them from leveraging the data from third-party [...] New Attributes In GMB For Wheelchair-UsersLooks like there are some new attributes in Google My Business that business owners can use to highlight accessibility features like wheelchair-accessible seating, toilets and more Googler Talks About How To Monetize Your Web StoryIn this episode of Google Web Creators Storytime, Paul explains the various ways to monetize your web story including strategies like incorporating display ads, page linking, house ads, brand deals, and more. Study Shows Twitter’s Timeline Algorithm Buries External LinksA new research study from the Computational Journalism Lab, shows evidence of these pattern in the Twitter algorithm. Showed fewer external links, Elevated lots of “suggested” tweets (from non-followed accounts), Showed a greater diversity of sources, Slightly [...] Google My Business Categories Updates in April 2021Here are some updated GMB categories in April 2021 ( based on USA listings ) Building designer Dietitian Resort changed to Resort hotel and more Pinterest And Shopify Extends Apps To 27 New Countries Including Australia, U.K, France, Germany And MoreTo help merchants around the world easily bring their products online and respond to a growing demand from global consumers, Pinterest is expanding its partnership with Shopify to 27 new countries. The Shopify Pinterest channel is now [...] Domain is looking for an SEO Manager in SydneyProperty group Domain is looking for an SEO Manager for their Commercial Real Estate team, with a focus on improving the volume and quality of organic search engine traffic to their acquisition funnel. Upcoming Events |
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tl;dr Marketing April 21st - 2021 Issue
Wednesday, April 21, 2021
Digital Marketing News Roundup tldr-animation-logo.gif April 21st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Ramping Up Their Arts and Culture Content
tl;dr Marketing April 20th - 2021 Issue
Tuesday, April 20, 2021
Digital Marketing News Roundup April 20th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Ads Exact Match Loosened Up A Bit, Google Pushes Page Experience
tl;dr Marketing April 15th - 2021 Issue
Monday, April 19, 2021
Digital Marketing News Roundup April 15th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Ads Insights Page Is Now Available To All Advertisers Globally,
tl;dr Marketing April 14th - 2021 Issue
Wednesday, April 14, 2021
Digital Marketing News Roundup tldr-animation-logo.gif April 14th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that YouTube Testing Language Dubbing Tool, Enabling
tl;dr Marketing April 13th - 2021 Issue
Tuesday, April 13, 2021
Digital Marketing News Roundup April 13th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Bug in How Google Detects Soft 404s May Be Causing Traffic Losses, Some
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