Weekender: Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push
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April 23 - Captain Morgan kicks off soccer betting contest | Kantar deepens data pool with Numerator buy
Friday, April 23, 2021
Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push; Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B; Snap's revenue jumps 66% as user base
April 22 - Subway spins original song with plant sounds | Courtyard by Marriott taps Clubhouse for NFL draft chat
Thursday, April 22, 2021
Courtyard by Marriott selects Clubhouse for NFL draft chat; Branded content, influencer marketing make up biggest slice of digital ad budgets; Vans names Dollar Shave Club veteran as CMO; Dos Equis
April 21 - Dos Equis delivers dose of optimism in new brand direction | P&G digital sales surge
Wednesday, April 21, 2021
P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%; Dove urges parents to have the 'selfie talk' about harmful effects of social media; Extreme Reach expands ad
April 20 - Michelob Ultra remixes sounds of the sun | Why brands are assembling content studios
Tuesday, April 20, 2021
Why brands like Neutrogena and Old Spice are rushing to build internal content studios; Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight; Simmons taps D'Amelio sisters for
April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting
Monday, April 19, 2021
Verizon Media debuts ad-targeting solution without identifiers; Dollar Tree sets up retail media network amid boom for discount category; Gartner: 63% of marketers struggle with personalization tech;
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