How one company became the best in the world

I have 6 updates for you this week.

1. On my mind

“Content marketing agency Animalz is ~100 people big / over $1M MRR, and only 6 yrs old. When I asked Devin Bramhall to sum up the key to success, she said: process.

They have a process for everything. Almost no decision is made without a process.

The first 3 years it was mostly founder-led success. Walter Chen had a great network to get referrals from. He was managing by walking around, holding the standard up high.

But that didn’t scale.

The content quality was inconsistent.

They focused on the editorial, hiring, and other business processes. Above all, they focused on product: delivering the best quality content through the best processes.

Strong focus on people processes: from hiring the best to people management. They invest a lot in editing services, OKRs, team management, manager training, 1:1s, various perks, education, internal communication.

Their blogging strategy has been very effective: even though they don’t get a lot of traffic to it, the content is bringing in leads. It’s all deep content, not top of the funnel. Prospective customers reference various blog posts in sales meetings.

Future growth bets:

• diversifying the product line
• investing even more in internal training and growth paths inside the org.”
  
  

-Peep

2. New on the blog

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Should you use best-of-breed tools or an all-in-one marketing suite? Here's how integrations are shaping the way marketers work.

How to Build a Beloved Product Without Email Marketing

Can you build a successful product without using email marketing? Here’s why one startup stopped collecting emails and what they learned.

3. AMA: Automate using Apps Script with Dave Sottimano

It’s time to learn everything you can about Apps Script: the automation superpower behind the Google Workspace products you use daily. Dave Sottimano is ready to answer your questions during his AMA this coming Wednesday, May 5th.

In addition to Dave’s AMA, his  Automation with Apps Script course will be launching next week as well. 

Save your seat for the AMA here.

4. Why your retention problem is killing your business

Churn and retention aren't just SAAS metrics, they are metrics every business should be focused on. Why?  Because the cost of acquiring a new customer is rising and it's more profitable to retain customers you already have. 

Find out what you can do to improve retention and customer lifetime value in this webinar with Valentin Radu, Founder at Omniconvert, and Ben Labay, MD of Speero.

Save your seat

5. Trying to improve your experimentation program?

We can help you launch, refine and scale your experimentation program. We do this by implementing the right processes, data, skills, and strategy. We’ve recently helped MongoDB, Cisco, Miro, and Codecademy do this.

Check out Speero's Customer Experience Optimization service.

6. 54% of businesses don't consider customer data or insights in decision making

How do you stack up against other businesses that are running experimentation programs? Find out in Speero's 2021 Experimentation Benchmark Report. You'll also get a list of must-have experimentation practices based on the research, so you can get ahead of your competitors.

Get the report

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