CXL - it's tempting

I have 7 updates for you this week.

1. On my mind

"It’s tempting to be a safe and boring company.

A safe and boring marketing strategy churns out safe and boring stuff. It’s inoffensive and, thus, beyond criticism. 

You don’t stand out but also won’t get hit. Nobody will call you out. You’re just like everyone else. 

The problem is, of course, that nobody will care, either.

Sure, some people prefer to buy from boring companies, but they already have one and aren’t looking for you."

-Peep

2. New on the blog

5 Lessons I Learned As CXL’s Content Lead

Are you looking to build a career as a content marketer? Here are 5 lessons I learned as CXL's Content Lead.

3. Automation with Apps Script

Apps Script is an automation superpower for marketers. That’s why we’re excited to announce the release of our new course, Automation with Apps Script, coming this week. Course instructor Dave Sottimano, will teach you everything you need to know to get the most out of Apps Script. 

Stay tuned for the course release.

4. How to compete and win on strategy?

Most everyone is operating in a saturated category. It’s hard to achieve product-based differentiation, few can ship pure innovation. How do you decide what game to play, and how to win it?

Learn all about it at Wynter Games 7 on May 26th.

See the full lineup and agenda here. 100% free event.

5. Incredible deals for the CXL community

As optimizers, you might need tools to help you in your day-to-day work.

That’s why we’ve partnered with companies like Hotjar and Zuko.

We asked our partners to give you the best deal possible.

We didn’t even ask for commissions because we wanted to maximize the deal for you.

And they delivered some cool deals.

Check out the deals in CXL Community

6. How can Ecommerce businesses win in The Retention Economy?

Speero's Senior Strategist, Haley Carpenter, will be sharing how Ecommerce businesses can survive The Retention Economy.

She'll be talking through how you can gain insight into your customers' wants and needs when it comes to retention, and how you can measure your efforts.

Sign up to save your spot

7. How can you elevate your testing program?

In this webinar, Speero shares their latest Experimentation Benchmark findings, revealing the biggest areas holding back businesses when it comes to testing. They also share must-have experimentation practices that most businesses aren't doing, so you can get ahead.

Sign up here

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