Global green shoots: Where the media and advertising markets are around the world on the road to recovery

As the vaccine rollout continues throughout the world, there are signs of reopening and of life returning. Digiday staff members took the opportunity to travel (virtually, of course) around the globe to see how the post-covid economy is influencing advertising and media trends. From the U.K. to Sweden to China, here’s a look at the state of advertising. Read more below.

• Digiday reporters offer a recap of how the post-covid economy is influencing advertising and media trends.
• Companies are still trying to determine their approach to in-person events. Here's how one brand, Adobe, is tackling the topic.
• As much as streaming’s viewership surge over the past year is a contributing factor, linear TV’s continued audience erosion and the corresponding tightness of the traditional TV market is a major reason that streaming will play an outsized role in this year’s upfront negotiations.
• For Digiday+ members, consumer mindsets changed radically during the pandemic. Omnicom is working to identify the changes to inform clients' marketing.
• CAMP's new Present Shop is trying to give children a safe, supervised and fun way to shop online.
• The last year of enforced isolation and lockdowns has taken its toll — to the point that many feel anxious about re-entering the social fray.
• Digiday analyzed the most recent earnings updates from the top 10 ad spenders in the world — the results are a mixed bag.
• U.S. News and World Report is using its rankings of colleges, hospitals and retirement locations to create intent-based audience segments.
• It took a minute, but marketers could soon be able to see see what proportion of people saw their ad on online video and TV versus TV only.