CXL - i'm writing this newsletter to you

Yo! This is me, Peep. I'm hand-typing this newsletter to you myself. It's been a while since it was actually me writing the whole thing, but here I am.

(Does that make it a craft newsletter?)

I am actually wondering - does it matter who types it up. What do you think?

1. On my mind

"To win, your company has to be the best at something.

There's just no way around it. Being "okay" is just not cutting it. The customer has too much choice.

You need to be the best at creating winning customer value for a particular set of customers, or you are destined to be overtaken by a competitor who is.

Strategy is about choice: deciding where to play, and plotting a pathway to win in that game. You can't win without being the best.

You need to focus your resources on constantly improving your customer value and refining your customer targeting. Choose your customers, and build "the best" for them.

The "best" doesn't mean the highest quality. The reason for hiring you can vary a lot. It might be to save costs, so best is cheapest.

It's whatever that group of customers you sell to cares a lot about. It's about being the best for a particular use case for a specific set of customers.

The ability to innovate on customer value at high speed must be a core capability of your company.

It's impossible to do so if your company is targeting all revenues indiscriminately. If you treat all revenues as equally desirable, you don't have a strategy.

This is what separates the winners from the losers."

- Peep

2. Please help.

I'm looking to improve CXL, and I have questions. 

Please, please take 4 minutes to answer a few questions about your CXL membership.

I will read every single response, and if you'd like to get a personal response from me, add your email to the survey

Click here to take the quick survey

3. Upcoming webinar: Elevate your brand with storytelling

I used to think storytelling was a bunch of bullshit. I read a few books on it over the years, and my god were they boring.

Since then, I've changed my mind. I now think that business storytelling is essential. Each category is super saturated. Unless you bring true innovation (doubt it), you need win with a better story (and other things).

This is what makes this webinar so good. It's hosted by Miri Rodriguez, a master storyteller. Click on the link below to check out what she's gonna talk about.

See the content and save your seat. June 2nd.

4. You don't have enough money to out-market the competition, and you can't innovate. So the only thing you have left is to out-strategize them.

You're at point A, and wanna get to point B. The gap between the two contains obstacles. Nail the obstacle, and you can nail the strategy.

Strategy is the design of the plan, the blueprint of the machine which will allow the organization to overcome the obstacle and get from here (Point A) to there (Point B)

How do you decide what game to play, and how can you win it?

Learn all about it at Wynter Games 7 on May 26th. That's NEXT WEEK.

See the full lineup and agenda here. 100% free. 

5. How can ecommerce businesses win in The Retention Economy?

Point of view: we live in the Retention Economy now. The metrics to focus on are different. Tha game of ecommerce has changed.

How exactly and what should you do differently?

Appearently there's a whole live event on this stuff. (Free).

Among other speakers - Speero's Senior Strategist Haley Carpenter will share how you can gain insight into your customers' wants and needs when it comes to retention, and how you can measure your efforts.

Sign up to save your spot

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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