Exploding Topics - ET: June 8th 2021

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Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Facial toner

Facial toner is a thin cream that’s used for cleansing and hydration purposes. Some facial toners also exfoliate.

In South Korea, facial toner is used as part of a 10-step daily beauty routine which is said to help prevent wrinkles and reduce the visibility of pores.

Other steps in the beauty routine include applying facial essence and serum, which are two other examples of natural beauty products with growing demand.

What's next:
Facial toner is part of the “K-beauty” meta trend.

South Korea’s beauty product exports rose 10x over the past decade, reaching $5.32B.

Other Korean-inspired beauty products include micellar water, eye cream, retinol serum, foot masks, hair masks, sheet masks, scalp brushes and acne patches.

The popularity of those products has led to many non-Korean companies making their own versions as well. Like France’s Bioderma micellar water, New Zealand’s Gleamin clay masks, and New York’s Glow Recipe fruit-based peels and creams.

Topic #2

Interview Kickstart

Interview Kickstart coaches programmers to ace technical interviews.

According to the startup, their platform has helped engineers get jobs at Amazon, Google, Facebook, Apple and Netflix.

To help maintain scalability, the bootstrapped company teaches in small-group cohorts. The startup reports that approximately 500 students per month “graduate” from their programs.

What's next:
Interview Kickstart is part of the “knowledge coaching” meta trend.

IBISWorld estimates the U.S. business coaching market at $11.6B. And aside from a dip this year caused by the coronavirus, it’s been growing consistently since 2013.

In fact, search interest in business coaching is up 142% in 5 years.

But we’re seeing increased interest in many other knowledge-based types of coaches as well.

For example:

Agile methodology coaches (search interest is up 241% in 5 years).

Executive coaching (searches are up 55%).

Gaming coaches (up 614%).

And virtual health coaches (up 133%).

We’re also seeing a rise in professional coaching platforms like BetterUp, CoachHub and HireClub.

Topic #3

Vuori

Vuori is Lululemon for men.

At least, that’s how it got its initial traction. More recently, it has expanded into women’s athleisure clothing as well.

With people staying home, interest in comfortable lounge clothing has skyrocketed. As a result, Vuori nearly tripled its sales last year.

The startup is also capitalizing on the “green” angle. It has committed to using 80% sustainable materials by 2022 and is already offsetting 100% of its carbon footprint.

The company has raised $45M to date.

What's next:
Vuori is part of the growing “athleisure” meta trend.

The global athleisure market is expected to grow at a CAGR of 6.7% through 2026, when it should reach $257.1B.

While NPD Group estimates that activewear and lounge clothing accounted for 31% of total spending on apparel this holiday season in the U.S., up from 26% the year before.

Other growing athleisure brands include:

British startup Gymshark, which is valued at $1.3B.

Fast-growing Alo Yoga.

And Seattle-based DTC startup Girlfriend Collective.

Topic #4

Podcast kits

Podcast kits are just what they sound like: several pieces of podcasting gear bundled into one product. They’re also called “podcast starter kits”, as they’re generally aimed toward beginners.

The concept of podcast kits started organically, as blogs and tech review sites recommended different product pairings. For example, a specific microphone with a shock mount, pop filter and boom arm that fit together.

Manufacturers and merchants quickly caught on. Now, an Amazon search for “podcast kit” displays over 1,000 different products. Ranging from simple microphone accessories kits for about $20 to multi-microphone bundles with pro-level mixing boards and headphones for over $1,000.

What's next:
Podcast kits are part of the “mainstream podcasting equipment” meta trend.

According to Chartable, 885,262 new podcasts were started in 2020 alone. And 104 million Americans now listen to podcasts on a regular basis (Edison Research). Both numbers are higher than ever before.

Other products and services taking off as part of this trend include:

Podcast cameras and podcast microphones like the Blue Yeti and ZOOM recorder.

Podcast advertising platforms and podcast marketing services.

Podcast hosting packages.

And podcast editors.

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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: June 8th 2021

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