The 9 Biggest Mistakes I Made Learning Enterprise Sales; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

So a handful (or so) of you signed up for SaaStr Annual 2021 this past week.

Whoa. I mean, I know we're hosting the world's largest Cloud gathering, but we're excited, you're excited!!

If you weren't one of the lucky ones who signed up last week, we're having a 48HR flash sale with 20% off Annual 2021 tickets in tandem with the July 4th holiday here in the states.

This is your moment to join the largest community gathering for Cloud and SaaS professionals in the world! Be there as the top founders, VCs and execs in SaaS get together to share their best practices and learnings.

Be there on Sept 27-29 at the San Mateo Events Center to experience 3 days of:

Meeting with like-minded founders and connecting with thousands of SaaS leaders, founders, and VCs
Learning from 300+ expert speakers who will show you how to grow your business from $0 to $100 million ARR with less stress and more success
Limitless, high-quality networking to learn from those who've done it
Outside + Open Air Festival. This year's Annual will be the Coachella of SaaS
Tons of Funs. Matcha and Mixers. Nightly Happy Hours and get-togethers. Dog adoption. Picnic with a buddy and much more.

> Sign up here

New This Week

The 9 Biggest Mistakes I Made Learning Enterprise Sales

Learning enterprise sales for the first time leads to a lot of mistakes. A lot of them. Then you learn the playbook.

Here are my learnings -->

This edition of the SaaStr weekly is sponsored in part by Terminus

What First-Time Founders Get Wrong About The Journey

Want to start your own SaaS company? Do it. It is hard, harder than you can imagine. But if you do it right, and for real — it can last 30+ years. If you haven’t done it before, though, here’s my list of the top 9 things founders get wrong before they start:

It always takes longer than you think to get off the ground -->

Even A Slightly Too High Burn Rate Can Get Out of Control

There’s a pattern I see again and again, probably with 30% of venture-backed start-ups, maybe 40%. Their burn rate sneaks up on them, and becomes a bit out of control — without feeling like it.

Here's what happens -->

This edition of the SaaStr weekly is sponsored in part by Kintone

10+ Actionable Things You Can Do To Scale Faster In The Early Days

It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help as you're scaling.

Have everyone in the company do customer support-->

How to Scale Customer Success For Growth With Totango and Zoom

As part of the run up to the 2021 SaaStr Annual, we’re taking a look back at some of our top sessions of all time. Sam Altman, then President at Y Combinator, moderated as Josh Reeves, CEO of now $2B+ Gusto; Tracy Young, Co-founder & CEO of now almost $1B PlanGrid (acquired by Autodesk); and Spenser Skates, Co-founder & CEO at now $4B Amplitude.

Watch now -->

Hot Jobs

•	Calendly is looking for a Digital Marketing Manager to join and help with the build of their marketing growth team.

•	SaaStr is seeking a VP of Customer Success to work directly with leading CEOs, CMOs, VPs of Marketing and more on their partnership and sponsor strategy with Team SaaStr

Latest Podcast Episodes

463

Atlassian CRO Cameron Deatsch Shares 10 Learnings from Atlassian’s Unique Go-to-Market Model

464

From Developer to Founder to CEO: Engineering to Enterprise with Elastic CEO Shay Banon

465

The CIOs of SurveyMonkey and Okta Share Their Strategies for Embracing the Data Tsunami

Listen on Apple Podcast, Google Play Music or Spotify

@jasonlk Tweets of the Week

Startups are meant to be hard

However, a great co-founder can make it from 30%-80% easier

Take your time to find one

The huge growth of SaaS and Cloud allows for massive outcomes for #2 and #3 players

Why?

It’s not just size of Cloud per se.

It’s that a SaaS company that reaches $40m-$50m+ ARR becomes self-propagating

It is really hard for most founders to work directly with folks less committed than them

The only real answer is to keep leveling up the team

Be nice(r) to those that bet on you when there was no reason to

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The Latest From SaaStr: Dear SaaStr: What Would a Good Sales Comp Plan for a B2B SaaS Company with ACV ~$1,200 look like?

Saturday, July 3, 2021

To view this email as a web page, click here Dear SaaStr: What Would a Good Sales Comp Plan for a B2B SaaS Company with ACV ~$1200 look like? By Jason Lemkin · Friday, July 2, 2021 Q: What would a good

The 9 Biggest Mistakes I Made Learning Enterprise Sales; Plus Weekly SaaS News and Updates

Older messages

The Latest From SaaStr: Dear SaaStr: What Would a Good Sales Comp Plan for a B2B SaaS Company with ACV ~$1,200 look like?

4 First-Time Founder Mistakes to Avoid at All Costs

Back with a bang

3 Catch Phrases You Should Stop Using if You Want to Be Taken Seriously

The Latest From SaaStr: Dear SaaStr: Why is “The LinkedIn for Doctors” Worth $10 Billion?

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