tl;drMarketing - tl;dr Marketing July 20th - 2021 Issue
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Videos Structred Data SeekToAction Moves Out of Beta To Bring Key Moments in non YouTube Video ContentGoogle is moving the SeekToAction feature out of beta and supporting this markup for any site with videos. Note that SeekToAction markup applies only to videos embedded on your own site. If you post videos on third-party [...] Marketing News, For People Who Have Better Things To Do ☕Here’s a simple equation. You open emails from Marketing Brew = Customers open your emails. The Marketing Brew newsletter levels up your marketing in 5 minutes, 3x/week. • Trusted by those who have better things to do, like 140k+ industry execs from Hilton, Twitter, Coca-Cola, and more. • Can’t-miss virtual workshops, like the next one about TikTok advertising. Finally, another marketing email you’ll open. 😉 Patent on How Google May Rewrite Keywords for Paid SearchBill Slawski breaks down a newly granted Google patent Expansion of high performing keywords that sheds some light on how Google may use this to rewrite keywords for paid search results. This patent targets paid [...] Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion PushSnapchat is taking the next steps into digital fashion with the addition of new 3D Bitmoji avatars, adding another dimension to the popular virtual character depictions available within the app. As reported by The Hollywood Reporter, the [...] Is Google Testing Hotel Search Ads With ImagesIt looks like Google is now testing shows image extensions in the Google Hotel Ads. I was not able to replicate it but some users are seeing images next to hotel ads. We are not [...] TikTok Ads See Higher Emotional Response, According to New Report by TikTokTikTok has published a new report which suggests that TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive [...] Google No Longer Showing The AMP Icon In The SERPsLooks like this might be rolling out to everyone, a few folks I asked all were seeing no AMP icon in the SERPs. Sample Query: Try searching for Sample Query on Mobile. I was able to [...] The Next Big Social Network Trend? Shortform AudioThis, to multiple founders and investors, is the future of audio: shortform recordings that are social, shareable, and thought-provoking, or, at a bare minimum, make you want to listen and say something. Multiple startups, including Beams, Quest, [...] Microsoft Secures Court Order To Take Down Malicious Homoglyph DomainsMicrosoft has secured a court order to take down several malicious “homoglyph” domains that were used to impersonate Office 365 customers and commit fraud. In orthography and typography, a homoglyph is one of two or [...] Lessons Learned From Analyzing Over 1,000 Google PostsWondering how to make your Google posts perform better? In this case study, SterlingSky wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of [...] AdSense Launches Optional Performance Optimized Ad CodeGoogle has launched a new version of the AdSense code. The new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site. The new ad [...] Snap Buys Vertebrae To Make AR Shopping A RealityThe parent company of Snapchat has bought Vertebrae, a company that lets brands create and manage 3D versions of their goods. Vertebrae’s 50-person team will keep developing the platform for existing and new clients, according [...] Youtube Acquires Indian Social Commerce Startup SimsimYouTube has acquired social commerce startup Simsim, the Google-owned firm said on Tuesday. Neither of the firms disclosed the terms of the deal, but two people with knowledge of the matter told TechCrunch the Indian startup [...] Upcoming Events |
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tl;dr Marketing July 19th - 2021 Issue
Monday, July 19, 2021
Digital Marketing News Roundup July 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google is Testing Google Posts for Hospitality Businesses, Instagram
tl;dr Marketing July 15th - 2021 Issue
Friday, July 16, 2021
Digital Marketing News Roundup tldr-animation-logo.gif July 15th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Travel Insights With Google Is Launching In The
tl;dr Marketing July 13th - 2021 Issue
Tuesday, July 13, 2021
Digital Marketing News Roundup July 13th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Microsoft Advertising Launches Video Extensions, Google Tests Variation of
tl;dr Marketing July 12th - 2021 Issue
Monday, July 12, 2021
Digital Marketing News Roundup July 12th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Adds Fast-Forward, Rewind For Longer Videos, Snapchat Offers New Ads
tl;dr Marketing July 07th - 2021 Issue
Saturday, July 10, 2021
Digital Marketing News Roundup tldr-animation-logo.gif July 07th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Chrome For Android Test Puts Alternate Google
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