tl;dr Marketing July 20th - 2021 Issue

Digital Marketing News Roundup
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July 20th - 2021

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Today’s digital marketing roundup includes news that Google No Longer Showing The AMP Icon In The SERPs, Snap Buys Vertebrae To Make AR Shopping A Reality and more.

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SEO

Videos Structred Data SeekToAction Moves Out of Beta To Bring Key Moments in non YouTube Video Content

Google is moving the  SeekToAction  feature out of beta and supporting this markup for any site with videos. Note that SeekToAction markup applies only to videos embedded on your own site. If you post videos on third-party [...]

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Paid Media

Patent on How Google May Rewrite Keywords for Paid Search

Bill Slawski breaks down a newly granted Google patent Expansion of high performing keywords that sheds some light on how Google may use this to rewrite keywords for paid search results. This patent targets paid [...]

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Social Media

Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

Snapchat is taking the next steps into digital fashion with the addition of new 3D Bitmoji avatars, adding another dimension to the popular virtual character depictions available within the app. As reported by The Hollywood Reporter, the [...]

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Paid Media

Is Google Testing Hotel Search Ads With Images

It looks like Google is now testing shows image extensions in the Google Hotel Ads. I was not able to replicate it but some users are seeing images next to hotel ads. We are not [...]

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Social Media

TikTok Ads See Higher Emotional Response, According to New Report by TikTok

TikTok has published a new report which suggests that TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive [...]

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SEO

Google No Longer Showing The AMP Icon In The SERPs

Looks like this might be rolling out to everyone, a few folks I asked all were seeing no AMP icon in the SERPs. Sample Query: Try searching for Sample Query on Mobile. I was able to [...]

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Social Media

The Next Big Social Network Trend? Shortform Audio

This, to multiple founders and investors, is the future of audio: shortform recordings that are social, shareable, and thought-provoking, or, at a bare minimum, make you want to listen and say something. Multiple startups, including Beams, Quest, [...]

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General

Microsoft Secures Court Order To Take Down Malicious Homoglyph Domains

Microsoft has secured a court order to take down several malicious “homoglyph” domains that were used to impersonate Office 365 customers and commit fraud. In orthography and typography, a homoglyph is one of two or [...]

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SEO

Lessons Learned From Analyzing Over 1,000 Google Posts

Wondering how to make your Google posts perform better? In this case study, SterlingSky wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of [...]

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Paid Media

AdSense Launches Optional Performance Optimized Ad Code

Google has launched a new version of the AdSense code. The new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site. The new ad [...]

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Social Media

Snap Buys Vertebrae To Make AR Shopping A Reality

The parent company of Snapchat has bought Vertebrae, a company that lets brands create and manage 3D versions of their goods. Vertebrae’s 50-person team will keep developing the platform for existing and new clients, according [...]

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Social Media

Youtube Acquires Indian Social Commerce Startup Simsim

YouTube has acquired social commerce startup Simsim, the Google-owned firm said on Tuesday. Neither of the firms disclosed the terms of the deal, but two people with knowledge of the matter told TechCrunch the Indian startup [...]

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Solving a billion-dollar problem

Thursday, July 29, 2021

INC. THIS MORNING Solving a billion-dollar problem Good morning, Naveen Jain has never been shy about tackling big problems. He's started six businesses, including a private space travel company

Exclusive: Substack continues its acquisition streak with public correspondence startup Letter

Thursday, July 29, 2021

The acquisition comes as Substack's biggest, newest competitors are trying to position newsletters as one hub in a larger relationship between creators and their audience. July 29, 2021 Long-term

Silicon Valley Is Going Under

Thursday, July 29, 2021

Read in browser > The Signal July 29, 2021 Good morning! News broke yesterday morning that Ixigo had raised over $50 million in primary and secondary capital in a fresh round of funding. It seems

A Toxic Workplace Triples Your Risk of Depression

Wednesday, July 28, 2021

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July 28 - Popshelf comes to Dollar General stores | Walmart to sell its omnichannel tech

Wednesday, July 28, 2021

Athleta launches digital wellness platform 'AthletaWell'; Dollar General expands Popshelf with shop-in-shops; Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot;

$80k Per Month with Twitter?! How this business has rapidly grown

Wednesday, July 28, 2021

How can you grow your online business using Twitter? And what are the best SEO practices for ecommerce brands? Last month we had Keval Shah join us on the blog for a written interview on how he grew

July 28 - Campbell's turns soup can labels into NFTs | Google ad revenue soars as retail bets pay off

Wednesday, July 28, 2021

Google ad revenue soars 69% as new bets in commerce, video pay off; Pizza Hut spins brand elements into 'Tastewear' capsule collection; Unusual Olympics put digital, mobile marketing tactics to

#️⃣ Instagram Hashtags...

Wednesday, July 28, 2021

Stay on the leading edge of marketing, Reader. Get access to monthly live training on emerging topics from your favorite experts inside the Social Media Marketing Society. Click here to learn more

Marketers: Tell us how you're approaching influencer marketing for a $5 gift card

Wednesday, July 28, 2021

As a leader in marketing, we want to know: How are you approaching influencer marketing in 2021? In exchange for completing this quick 2-minute survey, you'll receive: A $5 Starbucks gift card A

Climate mega-funds up the stakes

Wednesday, July 28, 2021

Female VCs call out major funding gap; UK changes rules to attract SPACs; Fireblocks hits $2B+ valuation; Contentful secures $175M Read online | Don't want to receive these emails? Manage your