tl;dr Marketing July 21st - 2021 Issue

Digital Marketing News Roundup

July 21st - 2021

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Today’s digital marketing roundup includes news that Instagram Insights Doubling The Timeframe To 60 Days, From September 2021 Google Ads Will Begin Testing A New Three-strikes Program To Address Repeat Ad Policy Violations and more.

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SEO

Learn How to Use emojis in SERPs from Titles to Breadcrumbs

There’s an opportunity for publishers to use emojis to bring more attention to their content on Google Search. Jon talks about Emojis in breadcrumbs Emojis in page titles Emojis in meta descriptions Emojis in rich [...]

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Paid Media

From September 2021 Google Ads Will Begin Testing A New Three-strikes Program To Address Repeat Ad Policy Violations

Google Ads is introducing a new pilot program to test a three-strikes system for repeat ad policy violations. Starting September 2021, warnings and strikes will be issued for violations of their Enabling Dishonest Behavior, Unapproved Substances and Dangerous [...]

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SEO

Math Solvers Will Start Appearing As A Rich Result In Search Console Performance Report

I don’t have Math Solvers implemented across any projects I manage or own, so I cant show you a screenshot for this but I imagine it will appear in the Performance Report in Search Console [...]

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SEO

Google Publishes a Post on Analyzing Google Search Traffic Drops

Google gives some guidance on what to look for when looking at traffic drops which could stem from thing like Technical issues Security issues Manual Actions Algorithmic changes Search interest disruption

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SEO

Fake Reviews On Google Are Directly Resulting In Purchases And Major Economic Losses

At first glance, Kelly Lift Equipment looks respectable: a Google My Business listing, well-shot photos showing significant inventory*, a 4.2 Star rating and a decent looking web site. Bill Scalise thought so as well. That [...]

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Social Media

TikTok Adds New Live-Stream Features like Live Guests, live-stream shopping and Q & A Panels

This week, TikTok has added some new elements to its live-streaming options, including scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.

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General

Google Lens Coming To Desktop Chrome As New Integrated Image Search Tool

Google is bringing its Lens visual search tool to the desktop web via the Chrome browser. The right-click menu will show “Search image in with Google Lens.” You’re taken to a brand new lens.google.com/search website where [...]

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Social Media

TikTok Launches New Spark Ads Which Enabled Brands to Tap into Trending Organic Content

TikTok has launched a new ad option that essentially enables brands to sponsor already trending organic content that aligns with their offerings, in order to get an association boost without having to create anything themselves, or [...]

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Paid Media

Google Tests Image Slider In PLA So Users Can Scroll Through Multiple Images For The Same Product

I am not 100% if this is new but adding it in here so I can recognize it in the future.

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Social Media

Facebook Partners With Coursera To Offer Career Certificate Courses On Marketing Analytics And Software Development

Facebook is planning to launch two additional career certificates, including roles in Marketing Analytics and Software Development. Building upon the Social Media Marketing Certificate, these career certificates will support learners with both transferable and technical skills [...]

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Social Media

Instagram Insights Doubling The Timeframe To 60 Days

There’s a new calendar tool in Insights. It lets you to choose a custom date range for your account metrics – they are doubling the timeframe to 60 days for now (it’ll be 90 later [...]

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Social Media

YouTube Launches Super Thanks - A New Way To Tip Creators

YouTube viewers will soon have a new way to throw their support — and money — behind their favorite creators. A new tool called Super Thanks that lets you tip creators is now being tested [...]

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Social Media

Twitter Tests A Tweetdeck Revamp It Hopes To Make A Subscription Product

Twitter announced today it will begin testing a new set of features for TweetDeck, the company’s often-ignored social media dashboard aimed at Twitter’s power users, which Twitter may soon turn into a new subscription service. According to a post from Twitter [...]

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Social Media

Instagram Adds New Controls For Limiting Sensitive Content In The Explore Tab

“You can think of sensitive content as posts that don’t necessarily break our rules, but could potentially be upsetting to some people – such as posts that may be sexually suggestive or violent,” Instagram explained [...]

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Social Media

Pinterest Makes Arabic Available as a Language Option on All Platforms

Pinterest is now available in Arabic on all platforms, with the platform expanding its language tools once again, meaning the app is now fully available in 37 languages. Users can now select Arabic as their preferred language [...]

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