tl;dr Marketing July 22nd - 2021 Issue

Digital Marketing News Roundup

July 22nd - 2021

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Today’s digital marketing roundup includes news that Google Brings Popular Deals For Major Retail Sales Events In To SERPs (US Only), Did Google Pull The Plug On Product Review Star Snippet In The SERPs and more.

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SEO

Google Brings Popular Deals For Major Retail Sales Events In To SERPs (US Only)

Starting in October, people shopping on Google Search will be able to swipe through and discover the most popular deals for major retail sales moments like Black Friday and Cyber Monday. When people search for [...]

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SEO

Google Brings Deals to Shopping Tabs (US only) Upload for Free via Merchant Center

When shoppers scroll through the results page on the Shopping tab, they will now see a new “Deals related to your search” prompt that highlights the most competitive deals based on discount. By uploading your [...]

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General

Calendso - The Open Source Calendly Alternative

Calendso is designed to make calendar scheduling work for everyone, no matter your organisation’s size or use case. Go for the self-hosted option if you want to use it for free or go with the [...]

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SEO

Google Publishes a Search Operator Help Document about src: and imagesize:

We have seen various search operators and now Google has published a document outlining some not so common ones as well. The src: and imagesize: were new to me. src: Find pages that reference a [...]

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Social Media

Instagram Can Now Automatically Translate Text In Stories

Instagram is adding a new option to automatically translate text in story posts (It’s been able to translate text in posts and captions since 2016), the company announced today. Now, when the service detects a [...]

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SEO

Did Google Pull The Plug On Product Review Star Snippet In The SERPs

Not sure if this is a bug/test or if Google just pulled the plug on product star rating from organic SERPs. The review snippets are now completely missing. Sample Query: Try searching for Sample Query on [...]

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Social Media

LinkedIn Offers Marketing Labs Certifications

LinkedIn Marketing Labs Certifications helps you learn the science of marketing to professionals, using LinkedIn’s marketing tools. They have two certifications to showcase your level of ability as a marketer on the platform: Fundamentals Certification (Basic): Demonstrates [...]

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General

The WordPress.org Block Pattern Directory Is Now Live

The WordPress pattern directory went live to the world. It will work similarly to the theme and plugin directories in time, this will let anyone create and share a Block Pattern with any WordPress user. [...]

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Social Media

Clubhouse Is Now Out Of Beta And Open To Everyone

Clubhouse is finally out of beta. The company announced Wednesday that it would end its waitlist and invite system, opening up to everybody. Honestly, I don’t think anyone cares anymore. Most other platforms like Twitter, [...]

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SEO

Google News Showcase Is Launching In Austria

Google News Showcase will begin rolling out in Austria today. The Austrian publishers taking part at launch include, among others, Der Standard (derstandard.at), Wimmer Medien (nachrichten.at), Russmedia (vn.at, vol.at, vienna.at), Salzburger Nachrichten (sn.at, salzburg24.at) and Moser Holding (tt.com). [...]

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SEO

Google Maps Launches New Detailed Restaurant Reviews in the USA

Google announced a bunch of new map features for Google Maps, one of which is allowing users/searchers to leave more detailed reviews for the restaurants they visit. Google has been testing more detailed reviews for some time but now it is [...]

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Social Media

Instagram Tests New Option That Would Enable Users to Partner Up on Posts and Reels

Instagram has launched a new test of a feature that would enable users to post collaborative updates, both in the main feed and in Reels clips. As you can see in these examples, with Instagram’s new [...]

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Social Media

Facebook’s Audio Rooms Now Let’s You Replay Rooms If You Miss It Live

Looks like if you miss a live audio room on Facebook you will be able to replay the recording.

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Social Media

YouTube To Pilot Test Shopping From Livestreams With Select Creators

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brands, the company [...]

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Social Media

How TikTok's Algorithm Figures Out Your Deepest Desires

The Wall Street Journal created dozens of automated accounts that watched hundreds of thousands of videos to reveal how the social network knows you so well. Their investigation found that TikTok only needs one important [...]

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General

Weaponization Of App Data - A Substack Publication Used Location Data From Grindr To Out A Priest Without Their Consent

After years of warning from researchers, journalists, and even governments, someone used highly sensitive location data from a smartphone app to track and publicly harass a specific person. In this case, Catholic Substack publication The Pillar said it used [...]

tl;drMarketing

SEO

If You Page Mentions Things Like No Results Found That May Lead To Soft 404s In Google Search Console

Did you know that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? In both a Google Webmaster [...]

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General

Amazon Unveils Over 50 New Features Like Shopping Actions, Food Skills API, Etc For Alexa Devices

Amazon is announcing it’s going to launch brand-new widgets and featured skill cards that might take up a chunk of your smart speaker’s precious real estate to 3rdf party developers. Here are some of the [...]

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SEO

Possible Google Update On 21 July 2021

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6.8/10 volatility score in the US and a 4.9/10 volatility score in AU on 22 [...]

tl;drMarketing

Social Media

Twitter Is Testing Upvote And Downvote Buttons On Tweets

Twitter is working on new upvote and downvote reactions for tweets to accompany the usual options to retweet and reply. Twitter confirmed it was testing the feature for a small group of users on iOS, and it’s [...]

tl;drMarketing

Paid Media

U.S. Influencer Marketing Spend To Hit Around $3.7 Billion This Year, More Than Doubling 2020 Growth Rate

Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer‘s inaugural forecast in the sector. The projected 33.6% uptick in 2021 is more than double the [...]

tl;drMarketing

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